81 Results Found

In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to ach...

The availability of fresh water affects public health and living standards around the globe, yet water resources are being rapidly depleted by unsustainable human activities. Strained freshwater resources will perpetuate unless the public is made awa...

Background: In 2008, the Southern California Earthquake Center in collaboration with the U.S. Geological Survey Earthquake Hazards Program launched the first annual Great ShakeOut, the largest earthquake preparedness drill in the history of the Unite...

Despite the importance of a sustainable food system, prior research has not empirically examined whether general food sustainability perceptions and production-specific sustainability perceptions co-occur consistently across audience segments, which...

Kauri dieback, caused by Phytophthora agathidicida Weir, Beever, Pennycook & Bellgard, poses a major threat to the ecological and cultural significance of Aotearoa New Zealand’s kauri forests. Visitor behaviour, particularly boot-cleaning a...

Understanding the heterogeneity of groups along the vaccine hesitancy continuum presents an opportunity to tailor and increase the impact of public engagement efforts with these groups. Audience segmentation can support these goals, as demonstrated h...

The present study examined whether perception of critical community issues was dependent on respondents’ rurality, geographic region, or extension district in the state of Georgia, located in the southeastern United States. A non-probability sa...

In the response to the coronavirus pandemic, much attention has been invested in promoting COVID-19 vaccination. However, the impact of seasonal influenza should not be neglected, particularly during the winter influenza surge. Currently, most influe...

Using a global warming audience segmentation tool (Six Americas Super Short Survey (SASSY)) as a case study, we consider how public health can use consumer panels and online crowdsourcing markets (OCMs) in research. Through a secondary analysis, we a...

Background: This study used an audience segmentation and message targeting approach to identify three distinct smoker groups—Older Freedom Smokers (OFS), Reluctant Smokers (RS), and Young Enthusiasts (YE)—and examined whether an electroni...

Understanding public perceptions about environmental health hazards, exposures, and health impacts can help environmental public health practitioners to target and prioritize community activities, policy needs, and communication strategies. The onlin...

There are over 5 million pet cats in Australia managed on a spectrum from fully indoors to completely outdoor free roaming. Roaming cats threaten biodiversity, can create a nuisance and are at risk of accidents and injury. Hence, there is substantial...

The COVID-19 pandemic disproportionately affected the Latino population in the United States, further exacerbating the existing racial and ethnic health disparities that this group faces. While government health entities rushed to develop COVID-19 pr...

In designing a brand-new sport, do basic tenets of digital entrepreneurship such as ‘solve a user problem’ apply? How is it possible to understand who the potential audience might be for a product and experience that does not yet exist in a Culture I...

Effective climate change communication is central to public engagement, self-efficacy, and support for mitigation and adaptation policies. Yet, communicators face numerous challenges, such as misinformation, climate despair, and the complexity of cli...

Communicating the science behind food production to consumers is increasingly complex due to the proliferation of food innovations, information overload, and the presence of misinformation. Trust plays a pivotal role in consumer perceptions of food s...

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24. Due to technological developments, new media co...

The COVID-19 pandemic disrupted both theatrical exhibition and audience participation, making aggregate box-office rebound an incomplete indicator of market recovery. This study examines when and how supply-side seat allocation and demand-side audien...

Understanding how people’s worldviews and individual personality differences affect their thinking about anthropogenic climate change is critical to communication efforts regarding this issue. This study surveyed University of Georgia students...

During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to...

This article examines the communication and marketing requirements of a prospective business enterprise that specializes in offering online courses focusing on psychology, personal growth and professional development to change patterns of educational...

Many tourists support sustainability, but sustainable tourism markets are not homogeneous. This paper reports the results of a study on whether sustainability values can be used to segment UK tourists and whether the resulting segments differ in glob...

The objective of this study is to improve the effectiveness of anti-piracy educational strategies by identifying unique digital pirate segments and delivering personalized campaign messages to the target audiences. In the first study, we introduced a...

This article presents a marketing campaign guide to support nonprofit and governmental organizations, such as academic research institutes or governmental agencies, that wish to develop support tools for the food industry. It offers a systematic and...

Correlation of different segments of society is a major function of mass media and works by broadening individual’s perspectives and creating common ground between these different segments Little is known about how consensus building works in the net...

Agritourism has emerged as a dynamic and rapidly expanding sector, drawing a diverse range of visitors. Despite its increasing popularity, many agritourism enterprises continue to adopt a generalized marketing approach that assumes a homogeneous audi...

Movie highlights are composed of video segments that induce a steady increase of the audience’s excitement. Automatic movie highlights’ extraction plays an important role in content analysis, ranking, indexing, and trailer production. To...

Promoting sustainable consumption requires communication strategies that make environmental benefits persuasive while recognizing consumers’ private economic motives. Drawing on the stimulus–organism–response framework, this study c...

Improving public awareness of palliative care is crucial for improving access to, and uptake of, palliative care, which has demonstrated benefits for patients and health systems. However, there is a lack of engaging, accessible educational palliative...

Successful health promotion involves messages that are quickly captured and held long enough to permit eligibility, credibility, and calls to action to be coded. This research develops an exploratory eye-tracking atlas of breast cancer screening ads...

The purpose of this study was to segment birdwatchers into clusters. Members from a wide range of bird related organizations, from highly specialized birders as well as Facebook bird group members were studied to provide a diverse dataset (n = 2766;...

As gaming spectatorship has become a worldwide phenomenon, keeping the spectator in mind while designing games is becoming more important. Here, we explore the factors that influence spectators’ engagement. Through the use of GRiD Crowd, a game...

Grasping the concerns of customers is paramount, serving as a foundation for both attracting and retaining a loyal customer base. While customer satisfaction has been extensively explored across diverse industries, there remains a dearth of insights...

This paper examines the problem of social media special operations and especially induced support in social media during political election campaigns. The theoretical background of the paper is based on the study fake activity in social networks duri...

Influencer marketing practice predominantly favors same-niche partnerships; however, industry evidence suggests that unconventional pairings can sometimes outperform traditional matches, highlighting a knowledge gap regarding how collaboration struct...

Online video platforms have enabled unprecedented access to diverse content, but minors and other vulnerable viewers can also be exposed to highly graphic or violent materials. This study addresses the need for a nuanced method of filtering gore by d...

The purpose of this research is, through a methodological proposal, to determine the representation of the image of a destination generated by the travel youtubers of the gastronomic segment. This is the case of Saudi Arabia and its gastronomic image...

The automatic identification of various design elements in a floor-plan image has gained increasing attention in recent research. Emergency-evacuation applications can benefit greatly from automated floor-plan solutions, as they allow for the develop...

The ongoing COVID-19 pandemic has had a significant impact globally, and the understanding of the disease’s clinical features and impacts remains insufficient. An important metric to evaluate the severity of pneumonia in COVID-19 is the CT Invo...

This article undertakes a literature review on the topic of market integration, covering over 380 articles from the 1980s to 2024. The review consists of a qualitative analysis for context and a quantitative analysis for content, identifying key rese...

The educational model faced unprecedented changes during the COVID-19 pandemic. In particular, the remote communication between teachers and learners was affected due to either the lack of or a poor Internet connection at home. Hence, television faci...

This paper introduces the concept of algorithmic charisma to explain how leadership authority is sustained through visibility, virality, and platform amplification. Using Elon Musk as an illustrative case, it examines “Muskism”—the...

The integration of vision and language processing into a cohesive system has already shown promise with the application of large language models (LLMs) in medical image analysis. Their capabilities encompass the generation of medical reports, disease...

This work aims to explore the usefulness of graphic design in awareness campaigns promoting sustainable tourist destinations and to identify their contribution to the success of the campaigns in terms of their generating increased protection of the n...

Social media platforms make everyday visibility, interpersonal observation, and data collection increasingly difficult to separate. Drawing on semi-structured interviews conducted in Türkiye in 2022 with 21 participants from Generations X, Y, an...

In the era of digitally dominated competition, where the effectiveness of Facebook ads prompts the social media marketing strategy, new opportunities arise for most industries. In this context, this study aims to discover and summarize the key optimi...

The layout analysis of elements is indispensable in graphic design, as effective layout design not only facilitates the delivery of visual information but also enhances the overall esthetic appeal to the audience. The combination of deep learning and...

Traditionally, professionals in the tourism sector have been encouraged to segment their market based on socio-demographic variables. However, the multifaceted nature of tourist activity calls for consideration of psychological factors to effectively...

We use a case study of job talks in five engineering departments to analyze the under-studied area of gendered barriers to finalists for faculty positions. We focus on one segment of the interview day of short-listed candidates invited to campus: the...

Smartphones have become the most important commodity for today’s digitalized society. Besides direct interpersonal communication, their most used features are third-party applications (apps). Apps for monitoring health parameters (health apps)...