Tourism and Hospitality

As the hospitality industry adapts to meet customers’ increasing demand for wellness, incorporating innovative wellness services (WSs) has become a crucial strategy to retain customer engagement. This study explored how the psychological trait of grit may serve as a significant determinant of customer engagement with WS in the hospitality context. Grounded in the transtheoretical model (TTM) stages of change, the study examined the relation between grit and customers’ perceptions of wellness hospitality services. By integrating TTM as a theoretical framework, this research attempted to understand the way that individuals interact with and perceive wellness-oriented amenities; also, it offers actionable insights into ways to enhance customers’ engagement. The study employed a quantitative method. By using an online survey (N = 337) and structural equation modeling (SEM), the study explored the relation between grit, WS, and customer engagement in the hospitality industry. Grit was found to be an important antecedent of using and engaging with various WSs. This study also demonstrated that WSs have a significant positive effect on customers’ engagements with WS. These study findings can help hospitality professionals to identify gritty customer segments to retain possible customer retention.

Museums contribute significantly to the cultural and economic development of destinations, yet university museums remain underexplored, especially in developing economies. This study examines how experiential attractiveness (EA), attitude toward the museum (ATM), and self-concept connection (SCC) influence visitor experience (VE) and location loyalty (LL). Using data from 1400 visitors to university museums in Puebla, Mexico, Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test the proposed relationships. All hypotheses were supported, with the strongest effects observed from EA to SCC and from SCC to VE, indicating that attractive and engaging experiences strengthen visitors’ self-connection and lead to greater satisfaction during the overall museum visit. The validated model demonstrates consistent relationships among constructs and contributes to understanding how attractiveness and self-connection shape behavioral intentions in the university museum context. These findings highlight the importance of experiential marketing and emotional engagement strategies, while future research should explore additional attitudinal and technological factors that enhance visitor loyalty.

The present study aims to explore the factors that warrant consumers’ behavioral intention through sharing accommodation. A multilayered conceptual model is developed to analyze the impact of desire on behavioral intention through hedonic and economic benefits as mediators and perceived risk and materialism as moderators. Analysis of data collected from 530 respondents from India reveals that (i) hedonic benefits mediate the relationship between desire and behavioral intention, (ii) economic benefits mediate the relationship between desire and behavioral intention, and (iii) perceived risk and materialism moderate the relationship between desire and behavioral intention. Implications for sharing accommodation are discussed.