708 Results Found

In recent years, the animation market in China has flourished, and many brands use animation as a popular promotional platform to showcase their products and brands through product placement, benefitting from this marketing approach. Therefore, there...

Social media platforms fostering a closer and more intimate bond between celebrities and their fan bases has opened up diverse avenues for product placement. In light of this, this study endeavors to explore the profound influence of parasocial inter...

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectivene...

This paper explores the effect of product placement strategies on customer behavior in the Chinese context and the results will help companies in China select appropriate marketing strategies to achieve sustainable development. Following the Foote, C...

Nowadays, product placements are commonly presented on mobile social media but related studies are rare. The main purpose of the study is to investigate the effects of content likeability, content credibility, and social media engagement on users’ ac...

Limited research exists on the effectiveness of product placement in secondary schools. We explored the impact of re-positioning sweet-baked goods, fruit, sugar-sweetened beverages (SSBs) and water on pupil’s lunchtime purchases in two secondar...

(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional...

Consumer research has traditionally played a pivotal role in understanding consumers’ preferences for a product. The check-all-that-apply (CATA) methodology is used in consumer research to gather insights on product attributes. The placement of...

As the scale of onshore wind farms are increasing, the influence of wake behavior on power production becomes increasingly significant. Wind turbines sittings in onshore wind farms should take terrain into consideration including height change and sl...

The use of product and service brands by popular movie characters has long been a powerful marketing tool, boosting brand awareness and enhancing brand image. Product placement—the appearance of brands in films—not only increases visibili...

Sensing and remembering features in visual scenes are conditioned by visual attention and methods to guide it. This should be relevant in terms of product placement, which has become an important part of incorporating brands into different mass media...

In Nepal, blanket fertilizer recommendations without considering diverse soil types, nutrient status, climate and crop management practices along with imbalanced fertilization practices by farmers, mainly “urea fertilizer,” have resulted...

The application of horizontal well volume fracturing technology is an important method for enhancing oil recovery in tight oil reservoirs. However, the influence mechanism of the fracture placement scheme (FPC) on postfracturing productivity is still...

Reservoir simulation of unconventional resources has become increasingly important due to advancing technologies and the growing demand for efficient hydrocarbon recovery. These reservoirs present distinct challenges related to characterization, mult...

Traditional fault diagnosis methods for gas-insulated switchgear (GIS) equipment primarily rely on offline detection and periodic maintenance, which suffer from limitations such as poor real-time performance and localization difficulties, thereby com...

Agricultural soils utilized for corn (Zea mays L.) and soybean (Glycine max [L.] Merr.) production in the Midwestern U.S. are often managed to have adequate surface soil pH for crop growth, but the presence of acidic subsoils may limit crop productio...

Brand placement in videogames consists in integrating various brands that are not intrusive to give a feeling of reality to the context, as such increasing awareness and recognition of the brand in the mind of the consumer. The goal of this study is...

The objective of this study was to evaluate the effect of weed placement on the growth of container-grown ornamental plants. Additionally, it also assessed the safety of applying herbicides beneath and on the slits of air-pruning containers using fou...

This study was conducted to evaluate the accuracy of 3D-printed surgical guides before and after sterilization in a steam sterilizer. A test-model incorporating three implant replicas was customized. A total of forty guides were printed from five pri...

This paper tackles a core challenge in reverse engineering: high-fidelity reconstruction of continuous B-spline surfaces from discrete point clouds, where optimal knot placement remains pivotal yet not fully resolved. We propose a new fitting method...

Background: As the only place in a store where all customers must pass through and wait, the checkout lane may be particularly influential over consumer purchases. Because most foods and beverages sold at checkout are unhealthy (e.g., candy, sweets,...

Laser-based thermoplastic automated fiber placement (TAFP) is nowadays mainly used to produce pure carbon fiber-reinforced plastic (CFRP) structures. This paper investigates the feasibility of a novel application: The deposition of thermoplastic prep...

We present a complete, fully automatic solution based on genetic algorithms for the optimization of discrete product placement and of order picking routes in a warehouse. The solution takes as input the warehouse structure and the list of orders and...

Warmth is a key consideration for consumers when choosing products. Existing research has mostly focused on testing the warmth performance of down products in a horizontal state, neglecting the nonhorizontal state during actual wearing. This study in...

Locating petroleum-productive wells using informed geological data, a conventional means, has proven to be tedious and undesirable by reservoir engineers. The former numerical simulator required a lengthy trial-and-error process to manipulate the var...

This study presents the results of 3-year field trials, whose purpose was to assess the dynamics of dry matter accumulation by maize depending on the placement depth of a two-component (NP) mineral fertilizer in the soil layer, type of nitrogen ferti...

Crop production in Afghanistan suffers from limited phosphorus (P) availability, which severely hinders national agriculture sustainability. This study hypothesized that deep fertilizer placement could significantly enhance the uptake of immobile P a...

Shale gas reservoirs are characterized by low permeability, nanoscale pore structures, and complex fracture networks. Multistage fractured horizontal wells are an important technology for commercial shale gas development. However, many shale gas prod...

Unmanned aerial vehicles (UAVs) have been employed to perform aerial surveys in many industries owing to their versatility, relatively low cost, and efficiency. Ground control points (GCPs) are used for georeferencing to ensure orthophoto geolocation...

Weeds are undesirable plants that can interfere with human activities and can hamper crop production and practices. The competition among ornamentals and weeds for space, nutrition, light, and moisture within a restricted area, such as in container p...

Cassava is a root storage crop that is important to the starch industry and food security. In this study, the sustainable fertilization of cassava using local placement of struvite, a fertilizer recovered from wastewater, rich in nitrogen, phosphorus...

(1) Background: Our aim was to conduct objective, baseline food environment audits of two major western Sydney public hospitals and compare them to recently revised state nutritional guidelines. (2) Methods: A cross-sectional assessment was conducted...

Cartoons are among the most consumed media products by children, especially those at a young age. While branded food placements are not allowed in animated series, non-branded food placements are prevalent. However, little is known about the effects...

Label placement is a difficult problem in automated map production. Many methods have been proposed to automatically place labels for various types of maps. While the methods are designed to automatically and effectively generate labels for the point...

In geoenergy science and engineering, well placement optimization is the process of determining optimal well locations and configurations to maximize economic value while considering geological, engineering, economic, and environmental constraints. T...

Sidetracking technology has become a relatively mature approach for redeveloping mature fields and restoring the productivity of old wells. However, the design of conventional sidetracking projects has largely relied on expert experience or numerical...

This retrospective study evaluated patient radiation dose during fluoroscopy-guided peripherally inserted central catheter (PICC) placement. A total of 1240 consecutive adult patients who underwent PICC placement between January 2023 and December 202...

Well placement optimization refers to the identification of optimal locations for wells (producers and injectors) to maximize net present value (NPV) and oil recovery. It is a complex challenge in all phases of production (primary, secondary and tert...

Distributed Generations (DGs) have a productive capacity of tens of kilowatts to several megawatts, which are used to produce electrical energy at close proximity to consumers, which of the types of DGs can be named solar cells and Photovoltaics (PVs...

Automation technologies such as Automated Fiber Placement (AFP) or Automated Tape Laying (ATL) are widely used in the aerospace industry today. However, these processes can still be further improved for higher productivity. Fiber-reinforced plastics...

In this study, Fischer-Tropsch paraffin mixture, heavy residue of waste polyethylene pyrolysis, shredded and crashed agricultural polyethylene waste and their combinations were pyrolysed both thermally and catalytically in a two-stage reactor system....

Implementing interventions that manipulate food store environments are one potential strategy for improving dietary behaviors. The present study evaluated intervention effects, from the El Valor de Nuestra Salud (The Value of Our Health) study, on in...

Public health experts worldwide are calling for a reduction of the marketing of nutrient-poor food and beverages to children. However, industry self-regulation and most government policies do not address in-store marketing, including shelf placement...

This work aims to define the impact of different indicators on the sustainability of food placement in the retail sector, during periods of crisis and emergencies, such as the COVID-19 pandemic. An empirical survey conducted in the Western Balkans (W...

Purpose: To assess accuracy, the frequency of hemorrhagic complications and computed tomography (CT) radiation dose parameters in pediatric patients undergoing landmark-guided external ventricular drain (EVD) placement in an emergency setting. Method...

This paper presents a review of history matching and oil field development optimization techniques with a focus on optimization algorithms. History matching algorithms are reviewed as a precursor to production optimization algorithms. Techniques for...

University food environments have a strong influence on the dietary choices of students and staff. The aim of this study was to assess the food environment at a large university in Sydney, Australia. Data were collected between March and July 2022 fr...

Radio-frequency (RF) heating has been proven effective in inactivating foodborne pathogens or fungi in spices. However, non-uniformity heating remains a major obstacle limiting RF treatment application in the commercial pasteurization of irregularly...

Enhanced efficiency nitrogen fertilizer (EENF) is a viable N management tool that can minimize N loss and maximize crop productivity. Research on the efficiency of EENF under relatively newer N-sidedress placement methods for liquid fertilizers, such...

How does the bilingual child assemble her first multiword constructions? Can switch placement in bilingual combinations be explained by language usage? This study traces the emergence of frozen and semi-productive patterns throughout the diary collec...