Special Issue "Marketing of Foods and Beverages: Impact and Potential Solutions for Children and Young People’s Health"
A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Health Economics".
Deadline for manuscript submissions: closed (31 January 2020) | Viewed by 57059
Interests: food advertising; food policy; children; adolescents; parents; digital media; targeted marketing; product packaging; retail marketing; baby and toddler foods
Interests: children; adolescents; food advertising; digital media; children’s rights; child development; children’s experiences
Worldwide, food, beverage, and restaurant companies target young people with massive amounts of marketing for calorie-dense products high in fat, sugar, and salt (HFSS). Without dramatic changes to this unhealthy food marketing environment, children’s obesity rates and lifelong negative health consequences will continue to climb. Public health research is critical for informing policy makers, advocates, and parents about the extent, nature, and impact of such marketing and effective solutions.
The extent of advertising for HFSS products’ TV programming aimed at young children is well-documented, as are the limitations of industry self-regulation on reducing children’s exposure. Research clearly demonstrates that younger children (under age 12) do not have the cognitive ability to recognize and defend against unwanted advertising effects. Yet many important research questions remain unanswered, namely:
- How does food marketing affect adolescents and young adults? Does understanding the persuasive intent of food marketing protect them from influence? Are some youth more susceptible to influence (e.g., minority, low-income youth)?
- How does marketing affect parents’ beliefs and what they feed their children?
- How have digital media, particularly mobile devices, affected how food companies market to children, children’s exposure to food marketing, and its impact?
- What is the reach and impact of child- and family-directed food marketing outside of the media, such as sponsorships, in-school marketing, product packaging, and retail-based strategies?
- How does the overall food marketing environment, including outdoor advertising and the promotion of and access to healthy and unhealthy retail options, affect children’s preferences, diets, and health? How does the marketing environment differ by community characteristics?
- What is the impact of existing government policies to regulate food marketing, and what is the potential impact of the proposed solutions (e.g., front-of-pack labels or warnings, media literacy education)?
To help answer these and other research questions, we invite authors to submit their original research and reviews for this Special Issue on “Marketing of Foods and Beverages: Impact and Potential Solutions for Children and Young People’s Health.”
Dr. Jennifer L. Harris
Dr. Mimi Tatlow-Golden
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. International Journal of Environmental Research and Public Health is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2500 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- food advertising
- children and parents
- adolescents and young adults
- digital media
- social media
- food policy
- food environment
- targeted marketing
- retail marketing
- media literacy