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Article

Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

1
Center for Nutrition and Health Research, National Institute of Public Health, Cuernavaca, Morelos 62100, Mexico
2
El Colegio de Chihuahua, Partido Díaz 4723, Progresista, Ciudad Juárez, Chihuahua 32310, Mexico
3
School of Population Health, The University of Auckland, Auckland 1142, New Zealand
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(9), 3086; https://doi.org/10.3390/ijerph17093086
Received: 23 March 2020 / Revised: 18 April 2020 / Accepted: 19 April 2020 / Published: 29 April 2020
(This article belongs to the Special Issue Environmental Factors, Children’s Health and Safety)
(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP) in Mexican television programs with the highest audience ratings for children. (2) Methods: A total of 48 h of television programs between December 2016 and January 2017 during the hours with the highest ratings for children were analyzed. Nutritional quality was assessed through the Mexican Ministry of Health (MMH-NPM), the World Health Organization Regional Office for Europe (WHO-Europe), and the Pan American Health Organization nutrient profile models (PAHO-NPM). (3) Results: A total of 119 F&B were broadcast, of which more than 60% were unhealthy according to the three nutritional models. Reality shows and movies presented the most PP advertising. The food category most frequently advertised was sugar-sweetened beverages (41.2%). F&B advertised in children’s programs had a higher content of energy, total fat, and saturated fat (p < 0.01). (4) Conclusion: The MMH-NPM was the most permissive and the PAHO-NPM was the strictest for evaluating nutritional quality. Mexico must strengthen the regulation of advertising to protect children from its negative effects on health. View Full-Text
Keywords: product placement; children obesity; television; advertising; food and beverages; extent and nature; nutritional content; nutrient profile models; public health product placement; children obesity; television; advertising; food and beverages; extent and nature; nutritional content; nutrient profile models; public health
MDPI and ACS Style

Munguía-Serrano, A.; Tolentino-Mayo, L.; Théodore, F.L.; Vandevijvere, S. Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs. Int. J. Environ. Res. Public Health 2020, 17, 3086. https://doi.org/10.3390/ijerph17093086

AMA Style

Munguía-Serrano A, Tolentino-Mayo L, Théodore FL, Vandevijvere S. Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs. International Journal of Environmental Research and Public Health. 2020; 17(9):3086. https://doi.org/10.3390/ijerph17093086

Chicago/Turabian Style

Munguía-Serrano, Ana, Lizbeth Tolentino-Mayo, Florence L. Théodore, and Stefanie Vandevijvere. 2020. "Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs" International Journal of Environmental Research and Public Health 17, no. 9: 3086. https://doi.org/10.3390/ijerph17093086

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