Skip Content
You are currently on the new version of our website. Access the old version .
  • 25 days
    Time to First Decision

All Articles (204)

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and event-based contexts, limited attention has been given to individual athletes in niche sports. Using a qualitative research design, semi-structured expert interviews were conducted with Norwegian sponsors and elite athletes in long-distance running, trail running, and orienteering. The data were analyzed through qualitative content analysis, informed by the Sponsorship Motive Matrix and the Model of Athlete Brand Image. The findings indicate that sponsorship decisions are primarily driven by market-related motives, complemented by bond and society motives, with cost-effectiveness, authenticity, and value alignment playing important roles. Sponsors prioritize athlete performance, personality, and social media presence, while athletes emphasize financial support and performance optimization. Sponsorship activation is generally limited, and agreements are predominantly in-kind or hybrid. The study concludes that sponsorships in low-media-coverage sports are relational and selective, relying heavily on athlete-driven outreach and social media visibility. These findings extend existing sponsorship frameworks to an underexplored context and offer practical insights for sponsors and athletes in niche sports.

6 February 2026

Portrayal of the Sponsorship Motive Matrix (SMM) from “The Sponsorship Motive Matrix (SMM): A Framework for Categorizing Firms’ Motives for Sponsoring Sports Events” (Slåtten et al., 2017).

Sick leave in physically demanding warehouse logistics poses persistent challenges for employee well-being, operational performance, and sustainable work participation. This study investigates how warehouse employees and supervisors understand drivers of absence and presence, and which workplace resources are perceived as most important for sustaining work happiness and attendance. Using an explanatory sequential mixed-methods design, phase 1 comprised in-depth interviews with warehouse leaders and focus groups with employees (N = 20). Qualitative findings highlight physical strain and sustained pace demands, but also emphasized psychosocial drivers such as emotional exhaustion, limited recognition, insufficient relational support, and a “push-through” culture that normalized strain and hindered recovery. At the same time, collegial support, humor, and everyday recognition were described as critical resources for coping and maintaining presence. Building on these insights, we used a cross-sectional survey (N = 99) to assess work happiness and perceived negative workplace conditions. Exploratory factor analysis identified four work happiness dimensions—supervisor support and recognition; self-development, meaning and autonomy; interpersonal relationships; and collaboration to achieve goals and four dimensions of negative workplace conditions: structural alienation, work-related exhaustion, adverse social climate, and work intensity. Multiple regression analyses showed that interpersonal relationships were the most consistent protective resource, negatively associated with exhaustion, adverse social climate, and work intensity, while supervisor support and recognition primarily reduced structural alienation. Overall, the findings suggest that social relationships constitute a central resource for sustainable well-being and attendance in physically demanding work, offering actionable implications for HRM.

10 February 2026

Digital Panopticon: How Remote Work Monitoring Shapes Employee Behavior and Motivation

  • Aleksandar Nikodinovski,
  • Darjan Karabašević and
  • Vuk Mirčetić

Through systematic literature synthesis (2000–2024) integrating Foucault’s disciplinary power theory, Nissenbaum’s contextual integrity framework, and job design theory, this paper develops the Autonomy-Surveillance Conceptual Framework to explain differential psychological impacts of digital workplace surveillance. The embrace of remote work has increased surveillance practices among organizations as an increased need to ensure employee productivity in remote settings appears, along with a drive to ensure data security and streamline workflows. Many employees perceive such practices as a breach of privacy, signifying employer distrust. The framework predicts that surveillance creates varying degrees of contextual integrity violation based on job autonomy: high-autonomy knowledge workers experience severe violations through trust erosion, procedural injustice, and temporal autonomy loss, while low-autonomy workers evaluate surveillance primarily through fairness criteria. This paper addresses a critical gap in existing research, which has focused on low-autonomy roles. By examining which roles are most impacted by digital surveillance, this paper seeks to highlight transparency and autonomy-sensitive policies to maximize the associated benefits of digital surveillance, while calling attention to employee well-being, trust, and organizational performance.

30 January 2026

The informal street food sector serves as a vital component of urban economies in South Africa, providing affordable nutrition and employment. However, this industry struggles to comply with required health and safety practices and standards. This study protocol outlines a mixed-methods investigation into hygiene practices, regulatory compliance, and the intersection with business sustainability among informal food vendors in Johannesburg’s inner city. This study aims to investigate how vendors’ perceptions of health risks and benefits influence compliance behaviours and, in turn, how these behaviours impact operational efficiency, financial stability, and customer trust. Grounded in the Health Belief Model (HBM) and the Balanced Scorecard (BSC) framework, the research seeks to explore both behavioural drivers and performance outcomes associated with hygiene adherence. The study will employ structured stall observations, semi-structured vendor interviews, and customer surveys across high-density vending zones. Quantitative data will be analysed using descriptive and inferential statistics, while qualitative data will be thematically analysed and triangulated with observed practices. The expected outcome is to identify key barriers and enablers of hygiene compliance and demonstrate how improved food safety practices contribute to business resilience, customer trust, and urban public health. The findings aim to inform inclusive policy and innovative business support strategies that integrate informal vendors into safer and more sustainable food systems.

27 January 2026

News & Conferences

Issues

Open for Submission

Editor's Choice

Get Alerted

Add your email address to receive forthcoming issues of this journal.

XFacebookLinkedIn
Businesses - ISSN 2673-7116