604 Results Found

Mobile banking is an innovative solution for improving financial inclusion; however, the use of this technology is still very limited in developing countries. Consequently, this study aims to investigate elements affecting mobile banking adoption in...

(1) Background: Loyalty programmes are business strategies aimed at increasing customer fidelity to brands. One of the most promising technologies of the 21st century is blockchain, whose application to the management of loyalty programmes can increa...

This study validates and extends the latest unified theory of acceptance and use of technology (UTAUT2) with the privacy calculus model. To evaluate the adoption of healthcare and e-government applications, researchers have recommended—in previ...

Moodle is an open-source learning management system that is widely used today, especially in higher education settings. Although its technological acceptance by undergraduate students has been extensively studied in the past, very little is known abo...

The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of...

In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the cont...

In this study, we extend the UTAUT2 model to explore the determinants of green purchase intention in Taiwan. By incorporating environmental concern, government support, and green trust, the model highlights how contextual and trust-based factors shap...

This research delves into the factors influencing the adoption of ChatGPT, a sophisticated AI-based chatbot, among Generation Z members in Croatia. Employing an extended UTAUT2 model, the impact of various factors on the behavioral intention to use C...

Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase int...

Digital transformation is a crucial option for nightscape tour to balance high-quality experiences and sustainable development in the new era. Tourists’ satisfaction and continuance intention are essential to the development of digital nightsca...

Online food delivery (OFD) platforms have become embedded in everyday consumption, yet the determinants of continued use in emerging Latin American markets remain underexplored. This study examines continuance intention toward OFD applications in Col...

The primary objective of this study is to examine factors that influence Mobile Learning adoption and effectiveness in the case of higher education, underpinned by the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. The study was...

The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors f...

In addition to the rapid development of global information and communications technology (ICT) and the Internet, recent rapid growth in cloud computing technology represents another important trend. Individual continuance intention towards informatio...

Renewable energy technology (RET) can help small and medium enterprises (SMEs) in developing economies to both meet the need for a stable energy supply and contribute to the fight against climate change. In Senegal, SMEs have the opportunity through...

Financial technology (FinTech) is transforming the financial services industry by offering innovative, convenient solutions for businesses and individuals. This study examines the factors influencing FinTech adoption, with a special focus on trust. B...

This study empirically analyzes an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model that augments information quality to identify the determinants of continuous use intention for food delivery software applications. A samp...

As people feel more comfortable using the Internet, online hotel bookings has become popular in recent years. Understanding the drivers of online booking intention and behavior can help hotel managers to apply corresponding strategies to increase hot...

The rapid expansion of intelligent technologies within urban commercial built environments has created an urgent need to understand how the quality attributes of infrastructure of smart parking space translate into sustained user behavioral engagemen...

This study aims to examine the factors influencing the acceptance of extruded pellet (EP) usage among Korea’s olive flounder farming households by analyzing their acceptance factors to provide recommendations for its wider adoption. A survey wa...

With the rapid development of digital technology, the use of digital learning resources has become increasingly widespread and is now an integral part of higher education. However, there is a lack of research on engineering students’ behavioral...

The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate in the digital age. Understanding the factors that influence the adoption of these platforms is essential for...

eLearning has been the medium of delivery of medical educational institutions to address the scarcity of medical professionals during the COVID-19 pandemic. In this study, the Unified Theory of Acceptance and Use of Technology (UTAUT2) was extended t...

Hybrid cars were developed and are widely utilized in developed countries due to their sustainability advantages. However, developing countries were seen to underutilize this product where research showed that the economic, societal, and environmenta...

With the deep integration of AI and IoT technologies, smartwatches have become core terminals for health management. However, research on the use mechanisms among “digital native” college students remains limited. Extending the Unified Th...

ChatGPT, a large language model AI, has the potential to transform higher education by providing students with personalized learning support, assisting in writing tasks, and enhancing their level of engagement. This study examines the factors influen...

While the digitalization of products and services in the entertainment industry has gained momentum in the last decades, online theater streaming is a relatively new phenomenon boosted by the COVID-19 restrictions, which created new market opportunit...

COVID-19 contact-tracing mobile applications have been some of the most important tools during the COVID-19 pandemic. One preventive measure that has been incorporated to help reduce the virus spread is the strict implementation of utilizing a COVID-...

The rise in generative artificial intelligence (GenAI) is transforming education, with tools like ChatGPT enhancing learning, content creation, and academic support. This study analyzes ChatGPT’s acceptance among Costa Rican university students...

The rise of mobile games during the COVID-19 pandemic era was evident, especially in Asia. One of the most popular online mobile games that has been evident across the world due to its live worldwide competition is “Mobile Legends: Bang Bang&rd...

With the acceleration of global economic integration and digital economy, cross-border mobile payment has gained growing attention. On the other hand, as COVID-19 keeps on spreading, the popularization of cross-border mobile payment can lower the ris...

Emerging technologies, such as artificial intelligence (AI), including chatbots, are now transforming the hospitality and tourism industry. Chatbot technology is an excellent tool for enhancing communication, boosting service delivery efficiency, red...

This paper attempts to study the sustainable adoption of e-government services in northern Iraq. The well-known unified theory of acceptance and use of technology (UTAUT) is applied and extended to study citizens’ behavior regarding e-governmen...

This current empirical study aims at investigating the incorporation of consumer innovativeness in TAM and UTAUT in the development of a golf app and how these influence consumer behavioral intentions in adopting the golf app. These models help illus...

Since 2021, big tech companies have been interested in metaverse platforms and services. Metaverse is the permanent, immersive mixed-reality world where people and people and people and objects can synchronously interact, collaborate, and live beyond...

This paper examines the adoption of mobile applications for restaurant searches and/or reservations (MARSR) by users, as part of their experiential quality. Following an extended and expanded version of UTAUT-2, this research proposes eight determina...

Generative Artificial Intelligence (GenAI) has the potential to bring substantial benefits to language education, making it essential to examine how teachers engage with these technologies in practice. This exploratory qualitative case study draws on...

This study examines how institutional investors adopt and utilize Environmental, Social, and Governance (ESG) information by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT). Using the Analytic Hierarchy Process (AHP) with e...

This study explores how academic librarians adopt artificial intelligence (AI) technologies, using the Unified Theory of Acceptance and Use of Technology (UTAUT) as its main framework, expanded with elements from Personal Innovativeness in IT (PIIT)...

Home monitoring examinations offer diagnostic and economic advantages compared to inpatient monitoring. In addition, these technical solutions support the preservation of health care in rural areas in the absence of local care providers. The acceptan...

The current COVID-19 pandemic has changed education systems in most countries: some have shut down whilst others, especially in the higher education sector, have introduced electronic/distance learning systems, such as Blackboard platforms. The curre...

The use of technology has proven to be a powerful tool in the fight against COVID-19 and its variants of concern (Gamma, Beta, Alpha, Delta, and Omicron). The urgency of responding to this worldwide pandemic has accelerated the development of monitor...

Medical self-service terminals (MSTs) offer potential advantages for optimizing workflows and enhancing patient experience in hospitals, particularly for the elderly. Despite this, the uptake of MSTs among older adults in China remains a challenge. T...

Technology innovation has dramatically transformed banks over time. Digital innovation in the banking sector began with the introduction of money to replace barter systems, and then gradually replaced wax seals with digital signatures. One such disru...

The personal health record (PHR) is a system that enables borderless medical care services by combining technological innovation and human consideration. This study explored factors affecting the adoption of PHR from technical, medical, and social pe...

This study extended the Unified Theory of Acceptance and Use of Technology (UTAUT) by incorporating affective constructs (innovativeness, optimism, and hedonic motivation) to examine user adoption of autonomous bus (AB) in China, where government-sup...

We explored the adoption of virtual try-on (VTO) technology in Taiwan’s fashion retail sector, which has gained prominence as consumer behavior online has changed since the COVID-19 pandemic. Using an extended unified theory of acceptance and u...

Background/Objectives: Artificial intelligence (AI) tools for fracture detection in radiographs are increasingly approved for clinical use but remain underutilized. Understanding physician attitudes before implementation is essential for successful i...

This research makes an attempt to understand various factors that influence the adoption of mobile applications. Within the context of the “Unified theory of acceptance and use of technology” (UTAUT) modified model, considering the upcomi...

Background/Objectives: This study examines the continued use of smart healthcare applications among older adults by integrating the Health Belief Model (HBM) with the Unified Theory of Acceptance and Use of Technology (UTAUT). Perceived health threat...