Next Article in Journal
Influence of Environmental Values on the Typhoon Risk Perceptions of High School Students: A Case Study in Ningbo, China
Previous Article in Journal
Pre-Positioning Facility Location and Resource Allocation in Humanitarian Relief Operations Considering Deprivation Costs
Article

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Department of Applied Economics, Vrije Universiteit Brussel, Free University of Brussels, 1050 Brussels, Belgium
*
Author to whom correspondence should be addressed.
Academic Editor: Muhammad Fazal Ijaz
Sustainability 2021, 13(8), 4144; https://doi.org/10.3390/su13084144
Received: 12 March 2021 / Revised: 1 April 2021 / Accepted: 6 April 2021 / Published: 8 April 2021
(This article belongs to the Special Issue E-commerce and Sustainability)
In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI. View Full-Text
Keywords: e-grocery shopping; adoption; UTAUT2; perceived time pressure; habit e-grocery shopping; adoption; UTAUT2; perceived time pressure; habit
Show Figures

Figure 1

MDPI and ACS Style

Van Droogenbroeck, E.; Van Hove, L. Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model. Sustainability 2021, 13, 4144. https://doi.org/10.3390/su13084144

AMA Style

Van Droogenbroeck E, Van Hove L. Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model. Sustainability. 2021; 13(8):4144. https://doi.org/10.3390/su13084144

Chicago/Turabian Style

Van Droogenbroeck, Ellen, and Leo Van Hove. 2021. "Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model" Sustainability 13, no. 8: 4144. https://doi.org/10.3390/su13084144

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop