Journal Description
Platforms
Platforms
is an international, peer-reviewed, open access journal on platform management, services, policy and all related research published quarterly online by MDPI.
- Open Access— free for readers, with article processing charges (APC) paid by authors or their institutions.
- Rapid Publication: first decisions in 16 days; acceptance to publication in 5.8 days (median values for MDPI journals in the first half of 2024).
- Recognition of Reviewers: APC discount vouchers, optional signed peer review, and reviewer names published annually in the journal.
Latest Articles
The Use of Digital Twins to Address Smart Tourist Destinations’ Future Challenges
Platforms 2024, 2(4), 234-254; https://doi.org/10.3390/platforms2040016 - 9 Dec 2024
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This research aims to conceptualise the use of the digital twins (DT) tool in tourism to address smart tourist destinations’ future challenges to enhance tourists’ experiences and residents’ quality of life through better services developed by DTs. This paper investigated the use of
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This research aims to conceptualise the use of the digital twins (DT) tool in tourism to address smart tourist destinations’ future challenges to enhance tourists’ experiences and residents’ quality of life through better services developed by DTs. This paper investigated the use of DT technology to tackle the new challenges facing smart tourist destinations (STDs) in terms of urban planning, sustainability, security, marketing, and tourism activities by using data on this topic from expert researchers and public and private organisations. Also, this research adopted a systematic review approach to analyse and illustrate the existing literature on the topic of DTs and their use for STDs, which helped us develop the DT concept in a STD context. The findings of this research reveal that DT technology is emerging as a disruptive technology tool that is being used to improve the management of STDs in terms of their efficiency, safety, sustainability, environmental protection, productivity, and energy consumption. Moreover, DT technology is a nascent tool in the tourism and marketing industries, but its versatility in relation to its capacity to analyse data and predict the behaviour of tourism and business ecosystems to address relevant issues at STDs gives it a key role in the tourism industry. Finally, a new definition of DT technology has been included in this study within a tourism and STDs context, filling the gap in this topic in the tourism industry according to some researchers’ suggestions. There are limited scientific publications about DT technology that jointly tackle the DT technology and STDs sphere. Accordingly, this manuscript defines DT technology and provides a new viewpoint of this technology that will help to initiate academic discussions on DT tourism within the context of STDs.
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Open AccessArticle
From Traditional to Digital: The Evolution of Business Models in Hospitality Through Platforms
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Adelina Zeqiri
Platforms 2024, 2(4), 221-233; https://doi.org/10.3390/platforms2040015 - 8 Dec 2024
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The hospitality business model has undergone profound changes influenced by successive waves of technological advances and platforms. This paper explores how different waves of technologies and platforms are shaping the evolution of the hospitality business model. Employing a systematic literature review, this research
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The hospitality business model has undergone profound changes influenced by successive waves of technological advances and platforms. This paper explores how different waves of technologies and platforms are shaping the evolution of the hospitality business model. Employing a systematic literature review, this research analyzes how platform innovation has driven significant shifts in the industry. The analysis yielded four key findings. Firstly, the incorporation of digital technologies resulted in a radical transformation of conventional business models, prompting substantial alterations in marketing strategies, distribution processes, and consumer behavior patterns. Secondly, the industry has undergone five significant technological revolutions, evolving from steam-powered transportation to the integration of artificial intelligence (AI) and the Internet of Things (IoT), thereby driving a shift towards innovation-centric business models. Thirdly, the advent of digital platforms, most notably online travel agencies (OTAs), posed a challenge to traditional hospitality models by introducing personalized experiences and disrupting established market norms. While digital platforms offer advantages such as enhanced convenience and customization, they also present challenges, including intensified competition and declining profit margins. Nonetheless, technological advancements such as AI, virtual reality (VR), and augmented reality (AR) present a potential avenue for redefining value propositions and enhancing customer experiences. Fourth, the future of the hospitality business model is poised for further disruption, influenced by the emergence of new virtual platforms and services. This could potentially result in a reshaping of the industry’s value chain and value proposition.
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Open AccessArticle
The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
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Run Tang, Qirui Liu and Ya Ou
Platforms 2024, 2(4), 211-220; https://doi.org/10.3390/platforms2040014 - 13 Nov 2024
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The mismatch between supply and demand and inefficient supply in China’s agricultural product market is quite severe, making agricultural supply-side structural reform an important topic and task for rural economic work in China. The successful implementation of agricultural supply-side reform requires a comprehensive
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The mismatch between supply and demand and inefficient supply in China’s agricultural product market is quite severe, making agricultural supply-side structural reform an important topic and task for rural economic work in China. The successful implementation of agricultural supply-side reform requires a comprehensive agricultural social service platform and system to support it. However, the current agricultural social service platform system in China faces issues such as a lack of coordination among service entities and poor information communication, making it difficult to meet the demands of supply-side reform. To address this issue, under the new circumstances of supply-side reform, this paper proposes the idea of reorganizing the agricultural social service platform and system through industrial chain collaboration theory, and applying “internet +” for technological reengineering of the agricultural social service platform system. Based on this, a new agricultural social service platform system architecture is constructed, which includes service entities, service platforms, service content, and operational models. The research findings provide guidance for agricultural product producers, distributors, sellers, and related service entities along the agricultural industry chain on how to use “internet +” for collaborative decision-making. This approach is beneficial for addressing the supply-demand imbalance and low resource allocation efficiency in China’s agricultural product market, thereby advancing the structural reform of China’s agricultural supply side.
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Open AccessArticle
Digital Social Media Influencers’ Impact on Beauty and Personal Care Purchases in South Africa
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Raksha Singh, Arnesh Telukdarie and Regionald Mongwe
Platforms 2024, 2(4), 193-210; https://doi.org/10.3390/platforms2040013 - 12 Nov 2024
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The South African beauty and personal care industry has been significantly impacted by digital technologies, with social media influencers (SMIs) playing a pivotal role in shaping consumer behaviour. Despite the significant role of SMIs, there is a notable research gap in optimising their
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The South African beauty and personal care industry has been significantly impacted by digital technologies, with social media influencers (SMIs) playing a pivotal role in shaping consumer behaviour. Despite the significant role of SMIs, there is a notable research gap in optimising their influence to boost customer engagement and drive sales. This study addresses this gap by introducing a comprehensive digital framework integrating artificial intelligence (AI) and digitalisation to enhance influencer marketing (IM) strategies in South Africa’s beauty and personal care industry. The primary objective is to present a novel approach that digitally overlays traditional SMI marketing processes, enhancing engagement and effectiveness. A mixed-method approach was employed, integrating quantitative data from web scraping and sentiment analysis (SA) of Instagram posts with qualitative insights from the existing literature. This approach facilitated data-driven decision-making and optimised IM efficacy through technology-driven feedback analysis. The empirical findings confirmed that incorporating AI into influencer marketing (IM) campaigns significantly improves data collection and sentiment analysis, enhancing consumer engagement and purchase intent. This study underscores the transformative impact of digitalisation on marketing practices and the potential of digital tools to optimise SMI strategies in the beauty and personal care sector. This research also provides a valuable framework for marketers aiming to enhance IM campaigns, emphasising the strategic advantage of an automated response workflow based on feedback analysis. This study contributes to developing more impactful digital marketing strategies, maximising the effect of SMIs, and ensuring market competitiveness.
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Open AccessArticle
DDMMO Website Quality, Destination Image and Intention to Use Metaverse Platforms
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Georgios A. Deirmentzoglou, Eirini Vlassi and Eleni E. Anastasopoulou
Platforms 2024, 2(4), 180-192; https://doi.org/10.3390/platforms2040012 - 25 Oct 2024
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Background/Objectives: Destination Development, Management, and Marketing Organizations (DDMMOs) have the power to influence perceptions and behaviors regarding both actual and virtual travel in the rapidly changing landscape of digital environments. Within newly emerging Metaverse platforms, their websites can serve as critical touchpoints that
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Background/Objectives: Destination Development, Management, and Marketing Organizations (DDMMOs) have the power to influence perceptions and behaviors regarding both actual and virtual travel in the rapidly changing landscape of digital environments. Within newly emerging Metaverse platforms, their websites can serve as critical touchpoints that enhance destination attractiveness and enable visitors to engage in valuable experiences. In this vein, this research attempts to determine if DDMMO website quality and destination image can influence users’ intention to virtually visit a place by using a Metaverse platform. Methods: Users who navigated a European DDMMO website were asked to fill out a self-administered questionnaire, and 318 responses were collected. Then, structural equation modeling (SEM) was used to test the research hypothesis. Results: The results show that website interactivity and affective destination image had a direct positive impact on a user’s intention to use the Metaverse platform. Furthermore, indirect impacts of website design and usefulness and cognitive destination image were detected. Conclusions: DDMMOs and destination marketing experts can gain valuable insights from the outcomes of this research. Thus, focusing on the aforementioned website features can help them enhance destination image and attract users to their Metaverse platforms.
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Open AccessArticle
From Bricks to Bytes: Transforming Real Estate into the Core Platform of the Digital Ecosystem
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Ünsal Özdilek
Platforms 2024, 2(4), 165-179; https://doi.org/10.3390/platforms2040011 - 24 Oct 2024
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The traditional concept of real estate, rooted in physical attributes—including land, buildings, and infrastructure—has undergone significant transformation in the digital age. This paper repositions real estate as a foundational platform within the broader digital ecosystem, serving as an integrative node that connects various
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The traditional concept of real estate, rooted in physical attributes—including land, buildings, and infrastructure—has undergone significant transformation in the digital age. This paper repositions real estate as a foundational platform within the broader digital ecosystem, serving as an integrative node that connects various digital platforms. By examining processes such as informatization, servicization, automatization, e-spatialization, dematerialization, and humanization, this study demonstrates how these elements collectively embed economic, social, and environmental value states into the digital framework of real estate. Leveraging advanced technologies and interdisciplinary methodologies, this paper constructs a comprehensive framework for understanding real estate’s digital evolution. The findings highlight real estate’s pivotal role in providing essential spatial and digital infrastructure that support the integration and operation of other platforms. It contributes to the discourse on platformization by offering a new model for understanding and utilizing real estate in a digitally driven society while proposing strategies crucial for its successful implementation in the ongoing digital transformation.
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Open AccessArticle
Industry 4.0 and Sustainability: Empirical Validation of Constructs of Industry Technology and Sustainable Development
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Lucas da Silva Melo, Reimison Moreira Fernandes, Denilson Ricardo de Lucena Nunes, Renata Melo e Silva de Oliveira, Jonhatan Magno Norte da Silva, Lucas Veiga Avila and Vitor William Batista Martins
Platforms 2024, 2(4), 150-164; https://doi.org/10.3390/platforms2040010 - 26 Sep 2024
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The study has as purpose to identify, analyze, and validate challenge constructs of Industry 4.0, which can affect the promotion of sustainability within the industry. A systematic literature review was conducted to identify challenges to the promotion of Industry 4.0 sustainability. A set
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The study has as purpose to identify, analyze, and validate challenge constructs of Industry 4.0, which can affect the promotion of sustainability within the industry. A systematic literature review was conducted to identify challenges to the promotion of Industry 4.0 sustainability. A set of seventy challenges were grouped into the following eight constructs: finances, technology, organizational, human resources, legislation, geopolitical and economic factors, and both internal and external factors. Subsequently, the same constructs were validated using a survey involving industry professionals. The data were analyzed using the Lawshe method. Five constructs within the eight constructs were considered relevant to industry sustainability according to the experts’ opinion. The validated set of constructs included: finance, technology, organizational, human resources, and internal factors. This study contributes to the literature in the field by addressing a research gap of constructs identification based on expert’s opinions that impact Industry 4.0 in promotion of sustainable development. This study delivers theoretical and practical implications. From a theoretical standpoint, it contributes to expanding knowledge by providing valuable insights into the adoption of Industry 4.0 and its specific challenges concerning the pursuit of more sustainable practices. These implications extend to diverse research areas given the multidisciplinary nature of Industry 4.0.
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Open AccessArticle
The Role of Platforms in Fostering Sustainable Finance: A Comprehensive Approach
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Jelena Jovović and Sunčica Vuković
Platforms 2024, 2(3), 138-149; https://doi.org/10.3390/platforms2030009 - 8 Sep 2024
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As the global financial ecosystem undergoes a paradigm shift toward sustainability, platforms emerge as instrumental intermediaries, connecting diverse stakeholders, facilitating information flow, and catalyzing impactful investments. This paper analyses the evolving landscape of sustainable finance and investigates the role of platforms in fostering
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As the global financial ecosystem undergoes a paradigm shift toward sustainability, platforms emerge as instrumental intermediaries, connecting diverse stakeholders, facilitating information flow, and catalyzing impactful investments. This paper analyses the evolving landscape of sustainable finance and investigates the role of platforms in fostering its growth. Sustainable finance platform-based enablers were determined using a systematic literature review and bibliometric techniques on a sample of papers retrieved from the SCOPUS database, and included crowdfunding platforms, impact investment platforms, peer-to-peer (P2P) lending platforms, blockchain-based financing platforms, and ESG data platforms. The analysis showed that platform-based solutions act as accelerators of sustainable finance mobilization, by enhancing transparency of the processes, and by improving dissemination and accessibility of the funds needed. Thus, platform-based solutions help a broader set of stakeholders direct the potential of platforms to accelerate the transition toward a more sustainable and inclusive global financial system.
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Open AccessCommunication
The Development of an Online Decision Support System to Select Optimal Nature-Based Solutions to Protect Streams and the Sea
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Paschalis Koutalakis and George Zaimes
Platforms 2024, 2(3), 118-137; https://doi.org/10.3390/platforms2030008 - 16 Aug 2024
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Nonpoint source pollutants primarily originate from agricultural areas, settlements, and contaminated lands. Soil erosion and deposition are the means of transportation of pollutants since soil particles not only absorb but also transport contaminants through the stream network. Nature-based solutions (NbSs) are quite popular
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Nonpoint source pollutants primarily originate from agricultural areas, settlements, and contaminated lands. Soil erosion and deposition are the means of transportation of pollutants since soil particles not only absorb but also transport contaminants through the stream network. Nature-based solutions (NbSs) are quite popular around the world to mitigate soil erosion and deposition, which has accelerated due to climate change and other anthropogenic activities. To promote their adoption, we developed an online decision support system (DSS) to provide land and water managers and particularly stakeholders with the optimal NbSs and ecosystem-based approaches (EbAs) that could help protect watersheds, streams, and consequently seas from pollutants. This DSS incorporates a descriptive data management system to handle datasets (questions, answers/criteria, outputs/solutions) from various stakeholders (e.g., policymakers, urban planners, environmentalists) and other non-experts. The questions of the DSS are related to different characteristics (criteria) of the areas of interest for the NbS or EbA. The questions provide various answers (which serve as descriptive data) in order to weigh the criteria/characteristics and, ultimately, the proposed NbS. The NbSs of the DSS were recorded based on a bibliographic review and from stakeholders’ responses via forums, meetings, workshops, etc. The primary testing results by stakeholders showed that the online DSS has the potential to be used as a complementary service in the near future. Specifically, it can provide the optimal NbS based on the participants’ answers about the study area. This communication paper may act as an invitation to reach a greater audience of stakeholders for the improvement of the online DSS.
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Open AccessArticle
Implementing Zonal Aquaculture Innovation Platforms in Uganda: Key Lessons Learned
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Nasser Kasozi, Victoria Namulawa, Ivan Abaho, Gerald Kwikiriza, Constantine Ondhoro, Andrew Izaara, Chloe Kemigabo, Howard Kasigwa, Moses Ndugwa, Gerald Iwe, Ismail Kagolola, Thaddeus Zaabwe, David Mununuzi, Daniel Ojiambo, Lovin Kobusingye, Ronald Lulijwa and John Walakira
Platforms 2024, 2(3), 101-117; https://doi.org/10.3390/platforms2030007 - 5 Jul 2024
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Uganda’s aquaculture sub-sector is rapidly developing, contributing up to 22% of all fish produced in the country. However, the sub-sector still faces challenges related to limited access to extension services, production inputs, post-harvest handling facilities, disease incidences, value-addition skills and weak market linkages.
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Uganda’s aquaculture sub-sector is rapidly developing, contributing up to 22% of all fish produced in the country. However, the sub-sector still faces challenges related to limited access to extension services, production inputs, post-harvest handling facilities, disease incidences, value-addition skills and weak market linkages. Although there have been isolated interventions at different aquaculture value-chain nodes, the registered challenges continue to recur. To address prioritized issues in Uganda’s aquaculture sub-sector, nine zonal aquaculture innovation platforms were established based on the country’s nine agro-ecological zones. These platforms brought together different stakeholders to identify solutions to common problems in each aquaculture value-chain node. Each innovation platform consisted of fish farmers, hatchery operators, traders, extension workers, researchers, input dealers, local leaders, and financial institutions. During a series of zonal workshops, participants identified constraints to the aquaculture sub-sector in their respective zones. From the findings, there are technical knowledge gaps across the entire aquaculture value chain mainly affecting hatchery operators, input suppliers, and farmers. Therefore, there is need for coordinated interventions to enhance access to production technologies, innovations, knowledge, and skill transfer to promote gender-centered aquaculture development.
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Open AccessReview
Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze
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Paula Rosa Lopes, Albérico Travassos Rosário and Filipe Sales Rosário
Platforms 2024, 2(2), 84-100; https://doi.org/10.3390/platforms2020006 - 5 Jun 2024
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Advertising has been one of brands’ main allies in successfully promoting their products and services, creating trends and changing consumer mindsets, which allows them to increase sales and consequently achieve commercial success. The advertising medium has been evolving, increasingly encompassing new technologies as
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Advertising has been one of brands’ main allies in successfully promoting their products and services, creating trends and changing consumer mindsets, which allows them to increase sales and consequently achieve commercial success. The advertising medium has been evolving, increasingly encompassing new technologies as well as expanding its areas of intervention. This research article uses the Systematic Bibliometric Literature Review methodology, and its main objective is to clarify the state of the art regarding advertising and sustainability, since if advertising is one of the main allies for the success of brands, sustainability has become one of its main strategies. The starting question is whether advertising has been used to communicate sustainability. The methodology used in this study is a systematic bibliometric literature review (LRSB) to collect, analyze and synthesize data on advertising and sustainability, and covers a period of publications from the year 2007 to 2024, with the support of visual maps of the research indexed in the Scopus Database, created with VOSViewer. The aim was to give an overview of the studies published in this scientific area. The qualitative results of the analysis suggest that the theme of sustainability has been studied and associated with brands and sectors of activity such as luxury brands. The analysis leads to the suggestion of a reduced connection between sustainability and advertising, with studies on “green advertising” being mentioned, which allows us to affirm that this is an area that requires more in-depth studies, despite the fact that these initial results, on the one hand, help professionals in the field of digital marketing to make decisions, as well as clarifying the topic from a research point of view.
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Open AccessArticle
Energy Sector Evolution: Perspectives on Energy Platforms and Energy Transition
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Mohamed Wael Ben Khaled and Nadia Ouertani Abaoub
Platforms 2024, 2(2), 68-83; https://doi.org/10.3390/platforms2020005 - 11 May 2024
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Digital platforms are becoming more important in transforming the energy industry and altering the way we produce, distribute, and use energy. This paper explores the role of energy platforms in the transition towards renewable energy. We highlight, through real-life examples, that these platforms
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Digital platforms are becoming more important in transforming the energy industry and altering the way we produce, distribute, and use energy. This paper explores the role of energy platforms in the transition towards renewable energy. We highlight, through real-life examples, that these platforms foster a participatory approach, convert consumers into proactive participants, democratize energy production, and encourage innovation in areas such as storage, electric mobility, and renewable project investments. Through a comprehensive review of the current literature, technological advancements, and emerging business models, we identify the possible key contributions of digital platforms to the energy sector. These platforms offer personalized user experiences, mutual benefits for users and companies, adaptability to market changes, support for peer-to-peer trade, and a reduction in bureaucracy. We then present a pioneering conceptual model by Liu et al. (2022), which integrates the energy cloud, digital platform, and transaction platform and we explore the business model of energy platforms. This business model is characterized by connectivity, innovative pricing, and revenue strategies independent of physical asset ownership. Advanced technologies like artificial intelligence and blockchain facilitate peer-to-peer energy trading, dynamic pricing, and a focus on transaction and access fees over traditional cost structures. Drawing on the business model and previous analysis we update the conceptual model for energy platforms to present a practical vision through a holistic approach.
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Open AccessArticle
Local Government Debt, Local Government Financing Platforms, and Green Development Efficiency
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Yonghao Guan, Jingjin Wu and Yiqi He
Platforms 2024, 2(2), 55-67; https://doi.org/10.3390/platforms2020004 - 22 Apr 2024
Cited by 1
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Local government debt (LGD), an important financing tool for local governments to achieve high-quality development, especially through the expansion of urban investment bonds led by local investment and financing platforms, has a significant impact on green development efficiency (GDE). This article starts from
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Local government debt (LGD), an important financing tool for local governments to achieve high-quality development, especially through the expansion of urban investment bonds led by local investment and financing platforms, has a significant impact on green development efficiency (GDE). This article starts from LGD, selects data from 30 provinces from 2010 to 2019, and uses a two-way fixed-effect model and mediation-effect model to empirically analyze the impact of LGD on GDE. The research results show that LGD has a significant inhibitory effect on GDE, and LGD can indirectly affect GDE through the degree of industrialization and the number of the urban population. This article suggests that the government should make even fuller use of LGD funds, optimize the use of relevant funds, standardize the operation of local government investment and financing platforms, reduce debt risks, promote industrial structure upgrading, promote urban population resettlement measures, and improve China’s GDE.
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Open AccessArticle
Mapping of Digital Platforms and e-Commerce Emergence in Africa: Evidence from Senegal
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Cheikh Abdou Lahad Thiaw
Platforms 2024, 2(1), 33-54; https://doi.org/10.3390/platforms2010003 - 12 Mar 2024
Cited by 3
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A global trend regarding the “platformization” of the internet has been, for years, emerging roughly across all traditional industries. It is reflected in the proliferation of digital platforms (DPs) based on the creation of new activities or the online expansion of offers traditionally
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A global trend regarding the “platformization” of the internet has been, for years, emerging roughly across all traditional industries. It is reflected in the proliferation of digital platforms (DPs) based on the creation of new activities or the online expansion of offers traditionally available only physically (e.g., boutiques, supermarkets). Thus, digital platforms are a new springboard of development opportunities for all businesses, and Africa, with demographic (more than 1.2 billion customers), economic (middle-class boom), and technological (internet and smartphone penetration) dynamism, represents a huge potential market for the DP industry. This exploratory research is based on a qualitative approach applied to the case of Senegalese DPs. From its finding, we have a mapping of DPs and a classifying typology of the types of actors involved, according to their specialization and their paradigmatic orientation. New insights into how DP organizations and the firms within them operate and create value are proposed as well as a new conceptual framework for the articulation of DPs, specifically those particularly adapted to the African context. This work opens avenues for future research linked to the scale of the new challenges related to marketing and managerial issues and the new business models that have recently been developed by innovative local actors (TukkiJamm, ShopMeWay, etc.).
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(This article belongs to the Special Issue Platforms: A Deep Transformation in the Labor Market?)
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Open AccessArticle
The Confluence of Digital Literacy and Eco-Consciousness: Harmonizing Digital Skills with Sustainable Practices in Education
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Noble Po-Kan Lo
Platforms 2024, 2(1), 15-32; https://doi.org/10.3390/platforms2010002 - 4 Feb 2024
Cited by 3
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This study investigates the implementation and impact of maker culture—viewed as a tool for developing green digital skills—in higher education institutions in Hong Kong. Maker culture, a collaborative educational approach, embraces students’ capacity for self-paced, autonomous learning and applies this knowledge to creative
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This study investigates the implementation and impact of maker culture—viewed as a tool for developing green digital skills—in higher education institutions in Hong Kong. Maker culture, a collaborative educational approach, embraces students’ capacity for self-paced, autonomous learning and applies this knowledge to creative problem-solving and innovation, key aspects of sustainability education. An empirical study was conducted, focusing on the experiences of teachers in the higher education sector in Hong Kong. Eight individuals were interviewed to gain insights into their perceptions and experiences with maker education within sustainability contexts. The sample was limited to ensure cross-sectional comparability and direct weighting of teachers’ experiences within a singular, complementary educational setting. The findings provide valuable insights into the benefits and challenges of integrating maker education into traditional educational systems to foster green digital skills. It became evident that adequate resources, effective teachers, and improved administrative systems play significant roles in the successful implementation of this approach. Maker education, as a tool for developing green digital skills, offers a promising alternative to traditional performance-based studies. It has the potential to lead to a future of education that is creative, innovative, and student-directed, fostering sustainability competencies. Therefore, despite the challenges, with the right support and resources, the integration of maker culture into educational systems could significantly transform teaching and learning processes, advancing sustainable education.
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Open AccessArticle
Platforms Enhancing Proximity in the Digital Era
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Anastasia Panori
Platforms 2024, 2(1), 1-14; https://doi.org/10.3390/platforms2010001 - 12 Jan 2024
Cited by 4
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Platforms have the ability to create connected digital spaces where different actors co-exist and work together. The paper explores the power of platforms as enablers of a new channel of proximity, called digital proximity. It argues that platforms enable interactions, information flows,
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Platforms have the ability to create connected digital spaces where different actors co-exist and work together. The paper explores the power of platforms as enablers of a new channel of proximity, called digital proximity. It argues that platforms enable interactions, information flows, and network formation through digital proximity, which can effectively reinforce externalities complementing existing proximity forms or bypassing physical space barriers. Firms and industries adopting platform-based tools can create meaningful channels for increasing their proximity at an intra- and inter-firm level. The study uses data from the Digital Economy and Society database covering 25 EU countries for the years 2019 and 2021. It calculates the degree of adoption by EU firms at the national level for a set of selected platform-based technologies closely related to different proximity forms. It investigates the relationship between digital proximity, firm size, and industry, also introducing a geographical dimension. The evidence suggests that large firms have managed to integrate platform-based technologies to a greater extent, whereas small and medium firms still lack leveraging the full power of platforms. Increased adoption at the country level is also related to increased productivity, indicating the geographical dimension of platforms. The paper argues that platforms can be seen as a new means for balancing uneven spatial capabilities for producing proximity, indicating a high potential for fostering territorial cohesion. It concludes by suggesting that future research should measure the effects of digital proximity on development and their causal relationship to better elaborate on the implications of platforms on development.
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Open AccessArticle
Government-Funded Development of Innovative Physical Technologies for Sustainable Agriculture and Food Production in Rural Germany through a University–Business Alliance Formation
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Leif-Alexander Garbe, Sebastian Glaß, Florian Wald, Andrea Hellmann, Klaus-Dieter Weltmann, Hans Sawade and Fabien Schultz
Platforms 2023, 1(1), 53-87; https://doi.org/10.3390/platforms1010006 - 29 Aug 2023
Cited by 1
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Purpose: The alliance project “Physics for Food” aims to invent new physical technologies for sustainable agriculture and food production in Mecklenburg-Western Pomerania, an agrarian region in northern Germany. This article may serve as an example of good practice for regional collaboration and funding
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Purpose: The alliance project “Physics for Food” aims to invent new physical technologies for sustainable agriculture and food production in Mecklenburg-Western Pomerania, an agrarian region in northern Germany. This article may serve as an example of good practice for regional collaboration and funding acquisition between academia and the industry, especially SMEs, that may be replicated in other rural contexts. Approach: The project consortium consists of a triple-helix setting of scientists from university and research institutes as well as technology suppliers, seed producers, and farmers. The German Federal Ministry of Education and Research (BMBF) funds the project in a special program called “WIR!” that addresses innovation and structural transformation of lagging regions in Germany. Findings: The program encourages development of regional innovation concepts and supports confederations that cross disciplinary, industrial, institutional, and administrative boundaries and thrive on civic involvement. Today already, there is huge potential and an increasing demand for the development and the supply of novel non-chemical alternatives in plant and storage protection in agriculture and food production. Originality: The project aims to lay the foundation for startup companies based in the region to act as innovative technology providers and to create jobs in the region while making the new technologies available nationally and internationally. The application of physical methods will decrease costs, conserve resources, and eventually contribute to protecting the environment.
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Open AccessArticle
Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective
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Mounir Dahmani and Adel Ben Youssef
Platforms 2023, 1(1), 34-52; https://doi.org/10.3390/platforms1010005 - 15 Jun 2023
Cited by 5
Abstract
The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate in the digital age. Understanding the factors that influence the adoption of these platforms is essential for their continued development and widespread use.
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The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate in the digital age. Understanding the factors that influence the adoption of these platforms is essential for their continued development and widespread use. This study examines the determinants of economic platform adoption in Tunisia by extending the widely used unified theory of acceptance and use of technology 2 (UTAUT2) model with a privacy calculus model. By applying the partial least squares structural equation modeling (PLS-SEM) technique, the research provides significant insight. The results highlight the critical influence of factors such as performance expectancy, habit formation, trust in technology, perceived risk, privacy concerns, and price value on users’ behavioral intentions and actual usage of the platforms. These findings provide a deeper understanding of the dynamics surrounding the adoption of the platform economy in developing countries and offer valuable insight for stakeholders. By leveraging this knowledge, stakeholders can foster an inclusive digital ecosystem, drive economic growth, and create an environment conducive to the widespread adoption and use of the platform economy in developing countries.
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(This article belongs to the Special Issue Platforms: A Deep Transformation in the Labor Market?)
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Open AccessTechnical Note
Critical Factors Influencing Classroom Participation in Online Learning
by
Nino Samnidze, Ibraim Didmanidze, Medea Diasamidze, Diana Akhvlediani and Nino Kirvalidze
Platforms 2023, 1(1), 26-33; https://doi.org/10.3390/platforms1010004 - 25 May 2023
Cited by 1
Abstract
Efficiency and engagement are considered to be the most critical components of teaching and learning. Teachers have always strived to maximize student involvement and quality participation with the help of various teaching techniques and strategies. The purpose of this study was to explore
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Efficiency and engagement are considered to be the most critical components of teaching and learning. Teachers have always strived to maximize student involvement and quality participation with the help of various teaching techniques and strategies. The purpose of this study was to explore the ongoing online learning process in language classes and find out ways to enhance student engagement in the process. Research methods: a questionnaire survey and observation were used to determine students’ attitudes, expectations, and the level of involvement in online learning at Batumi Shota Rustaveli State University. The findings reveal the need to enhance student motivation. The research demonstrates that setting various authentic and interactive tasks with meaningful aims can significantly improve student focus. Additionally, incorporating social and emotional activities and providing teacher support and encouragement can facilitate student interaction and trigger an interest in lifelong learning.
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(This article belongs to the Special Issue Why Digital Platform Economy Is the Wave of the Present and Future)
Open AccessCommunication
Innovative Promotion Technologies: Brand Management in the Digital Environment
by
Marina Borisovna Ianenko, Mikhail Evgenievich Ianenko and Ekaterina Vladimirovna Shevchuk
Platforms 2023, 1(1), 18-25; https://doi.org/10.3390/platforms1010003 - 22 May 2023
Cited by 3
Abstract
As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of
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As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of this article is to analyze the brand strategies of the leading companies and show the possibilities of using virtual reality technology and the concept of the metaverse for brand formation and promotion. We also aim to assess the prospects and formulate recommendations on the use of the digital environment in brand management strategies. To achieve the set goal, several tasks were completed. The authors analyzed the experience of using the digital environment for interacting with customers and studied the influence of VR, AR, MR, and XR technologies on brand management. Additionally, the possibilities of using the metaverse concept for brand management was defined. In this work, general scientific theoretical and empirical research methods were applied. The study furthers the theoretical foundations of brand management in the digital environment via innovative branding technologies that support an increase in the competitive performance of companies.
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(This article belongs to the Special Issue Why Digital Platform Economy Is the Wave of the Present and Future)