30 January 2021
Brand placement in videogames consists in integrating various brands that are not intrusive to give a feeling of reality to the context, as such increasing awareness and recognition of the brand in the mind of the consumer. The goal of this study is...
Agricultural heritage includes both material and immaterial vestiges of past agricultural practices that are directly tied to human agriculture. It holds great ecological, cultural, commercial, and tourism value. There are not many historical sites a...
Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System as the...
Despite theme parks being a research hotspot, there is a paucity of research to understand the forming process of brand behavioral intentions (i.e., the intention of revisiting a theme park and the visit intentions of other theme parks under the same...
Brand equity is an important intangible for enterprises. As one advantage, products with brand equity can increase revenue, compared with those without such equity. However, unlike tangibles, it is difficult for enterprises to manage brand equity bec...
The objective of this study was to build an international evaluation index system of cross-border e-commerce brands. It improves the sustainable development ability of the brand and then drives the sustainable development of the enterprise’s br...
This study examines the influence of dynamic and verbal elements in logo design on consumer behaviour in the luxury retail sector using advanced neuroscience technology (Predict v.1.0) and traditional cognitive survey methods. AI-powered eye tracking...
Background/Objectives: Recent theories of the neurocognitive architecture of semantic memory have included a distinction between semantic control in the left inferior frontal gyrus (LIFG) and semantic representation in the left anterior temporal lobe...
Sensing and remembering features in visual scenes are conditioned by visual attention and methods to guide it. This should be relevant in terms of product placement, which has become an important part of incorporating brands into different mass media...
This paper develops the Mobilized Nostalgia Tourism conceptual model, positioning historic automotive events as dynamic, multisensory mobile heritage performances through which nostalgia is actively produced rather than merely recalled. Drawing on in...
Whilst radio, podcasts, and music streaming are considered unique audio formats that offer brands different opportunities, limited research has explored this notion. This current study analyses how the brain responds to these formats and suggests tha...
Our objective was to evaluate the immunogenicity of branded and biosimilar infliximab by detecting changes in T-helper-9 (Th9) percentages induced by an in vitro stimulation test. Methods: Peripheral blood mononuclear cells collected from 55 consecut...
4 November 2024
As augmented reality (AR) technology becomes more prevalent in marketing, its impact on consumer memory processes, particularly brand recall, remains underexplored. This study primarily employs an empirical research method, using two lab experiments...
Mobile games have become one of the fastest-growing segments of the digital economy, and in-app advertisements represent a major source of revenue while shaping consumer attention and memory processes. This study examined the relationship between vis...
Taiwan’s birthrate has been declining for nearly a decade, with the newborn population falling from 305,312 in 2000 to 153,820 in 2021. Education has been adversely affected by the low birthrates but also by other industries. Schools must there...
Emerging online marketing strategies are an opportunity for the sport sponsorship industry as a way of complementing traditional methods. However, in-depth attention has not been given to the study of congruence effects on the effectiveness of sponso...
The rise of online social networks has revolutionized the way businesses and consumers interact, creating new opportunities for customer word-of-mouth (WoM) and brand advocacy. Understanding and managing customer advocacy in the online realm has beco...
Drawing on the literature on green innovation, recycling, digitalization, and human associative memory (HAM) theory, this study applies the concept of product transformation salience (PTS) to the context of green consumption, investigating how PTS af...
Urban branding has become an influential mechanism through which cities construct identity, shape public perception, communicate cultural distinctiveness, and guide urban transformation and place-based development. In heritage contexts, its significa...
18 August 2021
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as tw...
This study investigates the determinants of urban brand perception, with a focus on the city of Rasnov. The research aims to identify elements of local identity, assess residents’ satisfaction with urban infrastructure and quality of life, and explor...
25 March 2020
Media-saturated digital environments seek to influence social media users’ behaviour, including through marketing. The World Health Organization has identified food marketing, including advertising for unhealthy items, as detrimental to health,...
In the so-called West, feminist activists and scholars have long been traumatised by the erasure of their histories via dominant patriarchal narratives, which has served as an impediment to the intergenerational transmission of feminist knowledge. Re...
The field of 4D printing has seen rapid advancement in recent years, making it a highly dynamic research domain. This new technology is promising for the development of brand-new lightweight, smart and reliable devices. This article is a literature r...
Central European children’s literature can be read as both archive—recording shifting norms, institutions, and visual regimes—and agent, a medium through which childhood, citizenship, and cultural memory are made legible. This conce...
The microalgae Phaeodactylum tricornutum (PT) is distinguished by its rich nutrient profile, characterized by well-documented neuroprotective activities, including fucoxanthin (FX), a major carotenoid and polyunsaturated omega-3 fatty acids (n-3 PUFA...
Twice in the Hebrew Bible—Exodus 17:14–16 and Deuteronomy 25: 17–19—the ancient Israelites were commanded to “blot out” the memory of Amalek, their enemy for all time (as God intended to do as well). Yet, because these texts are a part of Jewish (and...
The Internet of Things (IoT) is an emerging paradigm branded by heterogeneous technologies composed of smart ubiquitous objects that are seamlessly connected to the Internet. These objects are deployed as Low power and Lossy Networks (LLN) to provide...
Several key challenges are faced during sentiment analysis. One major problem is determining the sentiment of complex sentences, paragraphs, and text documents. A paragraph with multiple parts might have multiple sentiment values. Predicting the over...
As a counter-reaction to the increasing speed at which products are consumed, companies have embraced the idea of designing products that last longer. To understand characteristics of long-lasting products, this paper examines the product categories...
With the widespread availability of cell-phone recording devices, source cell-phone identification has become a hot topic in multimedia forensics. At present, the research on the source cell-phone identification in clean conditions has achieved good...
The protective effects of recombinant human lactoferrin rhLF (branded “CAPRABEL™”) on the cognitive functions of rat offspring subjected to prenatal hypoxia (7% O2, 3 h, 14th day of gestation) have been analyzed. About 90% of rhLF i...
Dalian, a typical modern colonial city, originated in the late 19th century and was planned and built by Russian architects. Academics have traditionally focused on the unique qualities of the spatial form from the early stages of urban development,...
Făgăraș Land (Romania) is a very old administrative formation with its own identity, preserved from the beginning of the Middle Ages. The mapping of the intangible cultural heritage (ICH) highlighted the groups of caroling lads as the...
This review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths...
Textiles have been pivotal to economies and social relationships throughout history. In today’s world, there is an unprecedented demand for smart materials. The advent of smart textile fabrics, crafted from high-quality, high-performance fibers...
Packaging design plays a critical role in brand recognition and cultural dissemination, yet the traditional design process is time-consuming and dependent on the designer’s technical skills, making it difficult to quickly respond to market chan...
Corporate food museums are increasingly recognised as strategic heritage infrastructures capable of mediating between industrial memory, territorial identity, and contemporary societal challenges. This paper proposes a conceptual shift that repositio...
The proliferation of fake profiles on social media presents critical cybersecurity and misinformation challenges, necessitating robust and scalable detection mechanisms. Such profiles weaken consumer trust, reduce user engagement, and ultimately harm...
This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something&rsq...
The origin of agricultural products is crucial to their quality and safety. This study explored the differences in chemical composition and structure of rice from different origins using fluorescence detection technology. These differences are mainly...
Architectural heritage, as a product of historical evolution and a symbol of national culture, has long been a major focus of academic inquiry. However, due to the different economic and political foundations of many countries, research on sense of p...
Aspect-Based Sentiment Analysis explores sentiment trends related to specific opinion aspects and holds significant commercial potential for monitoring brand reputation, understanding customer satisfaction, and personalizing recommendations. However,...
Colorectal cancer is associated with a high mortality rate and significant patient risk. Images obtained during a colonoscopy are used to make a diagnosis, highlighting the importance of timely diagnosis and treatment. Using techniques of deep learni...
Lightweight detectors for steel surface defects still struggle to balance robust feature representation with deployment efficiency when defects exhibit weak textures, fine details, and large variation in scale and shape. To narrow this gap, this stud...
Eight Views is a time-honored East Asian cultural-landscape paradigm in which eight emblematic natural—cultural scenes fuse regional character, historical memory, and aesthetic ideals into a coherent narrative. It encodes the collective memory...
The Hua-Zhai Ancient Settlement is located in Wang-An Township, Peng-Hu County, Taiwan. The Ministry of Culture of the Taiwanese government announced that the Wang-An Hua-Zhai Ancient Settlement had been registered as an essential settlement construc...
Delivery services have drawn much attention and become of topmost significance in urban areas by presenting online food delivery selections for a diversity of dishes from a wide range of restaurants, decreasing both travel and waiting times. Customer...