Special Issue "Consumer Neurosciences"
A special issue of Behavioral Sciences (ISSN 2076-328X).
Deadline for manuscript submissions: closed (31 May 2019).
Interests: cognitive and behavioural neuroscience; neuroimaging; electrophysiology; psychophysiology; biology of personality; consumer neuroscience; mental health and public health communication; consumer neuroscience
Predicting consumer behaviour has proven difficult despite well designed traditional market research measures. Advances in the neurosciences have not only demonstrated the inner workings of the brain, but have been able to demonstrate and quantify emotional and cognitive processes associated with decision making. In particular they have been able to highlight the role of emotion and unconscious processes in decision-making and consumer choice. Nonetheless, consumer neuroscience is still an emerging field but with limited sound methodological research and design guidelines spanning the fields of social psychology, marketing and cognitive neuroscience.
Also, applications of neuromarketing to improve the quality of like for the community have been scarce. Areas such as community welfare, the effects of sports fanaticism, drink driving, impact of social media, understanding conservation & charitable behaviors and community health have not been explored fully. As such, the use of traditional marketing techniques and the inclusion of consumer neuroscience in improving health communications has been limited. The developing field of consumer neuroscience may be useful in developing the correct approach and research, to design better health communications, which may help to save a life, while reducing expenditure on unsuccessful campaigns.
This special issue provides a an opportunity to report current neuroscience studies that aim to identify the potential use of neuroscience tools to analyze public health and social cause marketing campaigns.
Assoc. Prof. Joseph Ciorciari
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Behavioral Sciences is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Consumer Neuroscience
- Public health communications
- Community issues
- Decision making
- Consumer personality
- Social Causes
- Research Design