Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Dear Colleagues,

We would like to invite you to contribute to the forthcoming Special Issue on “Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings”.

Sustainable development goals provide relevant guidelines to businesses and the society as a whole. On the one hand, we have witnessed gradual changes in management strategies and consumer behavior towards more sustainable practices. However, it is still urgent to further embrace sustainability from both the consumer and business perspectives. This Special Issue aims to contribute to the state of the art on consumer behavior and business strategies related to sustainable practices, in offline, online and omnichannel settings, by exploring particular aspects of consumer behavior (e.g., purchasing preferences, purchasing behavior, interpersonal influence, attitudes, and perceptions) and of business strategies (e.g., communication strategies, the adoption of a circular economy, and the implementation of sustainability practices). Diverse methodological approaches (e.g., qualitative, experimental, and systematic reviews) may enable us to identify solutions to sustainability challenges and provide relevant guidance to managers, policy makers, and citizens.

The topics of interest include, but are not limited to, the following:

• Communication of sustainability practices in online and offline settings;
• Corporate social responsibility strategies and their impacts on consumers;
• Determinants of sustainable consumer behavior;
• Facilitators of and barriers to sustainable business practice adoption;
• Interpersonal influence on sustainable consumer behavior (e.g., customer socialization, digital influencers, family members, and role models);
• Positive (e.g., profitability and brand equity) and negative (e.g., consumer skepticism and greenwashing perceptions) of sustainability marketing communication;
• Psychological benefits of sustainable consumption;
• Sustainability marketing success factors;
• The impacts of digitalization on collaborative consumption;
• The role of artificial intelligence (AI) and technology developments on sustainability consumption and business;

Trends in sustainable consumption.

Dr. Belem Barbosa
Dr. Pankaj Deshwal
Dr. Sikandar Ali Qalati
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.