Digital platforms allow firms to attract consumers with a low displayed price and disclose additional fees later in the purchase process, i.e., drip pricing. This paper examines whether a service firm should introduce drip pricing alongside an existi...
Greenwashing, the phenomenon of misleading stakeholders concerning the environmental sustainability efforts of a company, may undermine the trust of people to a company or to a whole industry and the progress toward sustainability. This paper provide...
Saffron is regarded as the most expensive spice, mainly because of its laborious harvest. Only a few countries dominate the global saffron market, with Iran producing by far the most saffron, and the saffron production of all other countries thus bei...
In this challenging and innovative article, we propose a framework for the consumer behavior named “consumer financial spinning”. It occurs when borrowers-consumers of products with high financial stakes accumulate unsustainable debt and disconnect f...
Cyber deception technology plays an important role in monitoring attackers’ activities and detecting new attack types. However, in a deceptive environment, low-risk attack traffic, such as scanning, is included in large quantities and acts as n...
Americans are pervasively exposed to social media, news, and online content. Some of this content is designed to be deliberately deceptive and manipulative. However, it is interspersed amongst other content from friends and family, advertising, and l...
Intentional deceptive responding under laboratory instructions provides an experimental model for investigating the cognitive mechanisms involved in producing false responses, although it does not fully capture the complexity of real-world deception....
The consumption of phased array radar (PAR) resources affects the accuracy of its multi-target searching and tracking abilities. The jamming methods aimed at PAR involve deceptive jamming and comprehensive jamming strategies, but have the disadvantag...
The current research focused on the (in)congruity between pictorial (ingredient item depiction) and textual (ingredient list) information on food packaging, namely, an apple–mango juice. Specifically, the influence of these information sources...
Once an online public opinion emerges, the interweaving of information distortion and public panic makes it difficult for enterprises to accurately grasp the emotional turning point and formulate sustainable marketing strategies. Based on the perspec...
As green consumption becomes mainstream, deceptive marketing in the food industry poses a significant threat to the sustainability of food systems. This study aimed to investigate how consumers’ psychological decision-making mechanisms and food...
Deceptive online content represents a potentially severe threat to society. This content has shown to have the capability to manipulate individuals’ beliefs, voting and activities. It is a demonstrably effective way for foreign adversaries to c...
25 April 2026
Internet advertising, while enabling unprecedented commercial reach, has become a pervasive vehicle for deceptive practices that inflict measurable harm on consumers. This study empirically investigates the structural relationships between internet a...
23 November 2024
This paper investigates using blockchain technology to fight deceptive counterfeits in an electronic commerce environment. Thereby, a two-period pricing model is built under two competitive platforms: a blockchain-based platform which ensures product...
Greenwashing refers to the fabrication of environmental claims or the exploitation of unreliable data to support an unjustified green image. This study examines how greenwashing undermines sustainable marketing communication and consumer management b...
1 July 2025
This paper studies a supply chain comprising a supplier, a third-party remanufacturer (TPR), and a retailer. The retailer sells both genuine and remanufactured products (i.e., Model O). Leveraging information advantages, the retailer may engage in br...
Intentionally deceptive online content seeks to manipulate individuals in their roles as voters, consumers, and participants in society at large. While this problem is pronounced, techniques to combat it may exist. To analyze the problem and potentia...
Proliferation of CSR quality certification programs can be analysed within theories of mimicry. Some firms use third-party quality certificates to signal their CSR practices to consumers accurately. These firms and consumers benefit from few, simple,...
The advancement of the Internet has changed people’s ways of expressing and sharing their views with the world. Moreover, user-generated content has become a primary guide for customer purchasing decisions. Therefore, motivated by commercial in...
Background: Deceptive caffeine ingestion has shown inconsistent effects as an ergogenic aid for short-term exercises. Objective: Therefore, the aim of this study was to evaluate the potential placebo effect of deceptive caffeine ingestion on short-te...
28 June 2021
This research studies the opinion of advertising professionals in agencies, on the responsibility in relation to misleading advertising of health-related products, on the medium of radio. Through a closed survey of these professionals with different...
Online content is consumed by most Americans and is a primary source of their news information. It impacts millions’ perception of the world around them. Problematically, individuals who seek to deceive or manipulate the public can use targeted...
In the context of new energy Electric Vehicles (EVs), certain car manufacturers engage in deceptive behaviors known as “greenwashing”, including activities such as “subsidy cheating”, “exaggerating carbon reduction claim...
In response to the increasing demand for environmentally friendly products and the parallel rise of deceptive green marketing practices, this study examines the impact of greenwashing awareness and green perceived benefits on consumers’ propens...
Spam reviews are increasingly appearing on the Internet to promote sales or defame competitors by misleading consumers with deceptive opinions. This paper proposes a co-training approach called CoSpa (Co-training for Spam review identification) to id...
In functional food advertising, messages are not always easily understandable for the target audience. Current European legislation, enforced through Regulation 1924/2006, specifies that such messages should be clear and precise so as not to mislead...
This article examines how green marketing and the phenomenon of greenwashing on social media relate to consumers’ trust-related reactions and their perception of food companies’ sustainability orientation. The study is situated within the...
Greenwashing, the phenomenon of companies misleading consumers about their sustainability practices, is prevalent in the fashion industry. This study explores consumer opinions on greenwashing through analysis of social media discourse. Cognitive dis...
The molecular complexity of the carbohydrates consumed by humans has been deceptively oversimplified due to a lack of analytical methods that possess the throughput, sensitivity, and resolution required to provide quantitative structural information....
So-called ‘fake news’—deceptive online content that attempts to manipulate readers—is a growing problem. A tool of intelligence agencies, scammers and marketers alike, it has been blamed for election interference, public confusion and other issues in...
Payment fraud losses in the European Economic Area rose to EUR 4.2 billion in 2024, and consumers bore some eighty-five per cent of the loss arising from fraudulent credit transfers. This article concerns unauthorised payment transactions, that is, t...
Advanced Persistent Threats (APTs) pose a serious threat to Internet of Things (IoT) systems because of their stealthiness, persistence, and ability to adapt to defensive responses. Communication-Based Train Control (CBTC) systems, as IoT-enabled rai...
Food fraud presents a growing threat globally, impacting consumer health; food safety; and brand credibility. The key motivation for food fraud is usually an economic or financial advantage. Economically motivated food fraud (EMA) is the illegal dece...
3 November 2025
As virtual influencers (VIs) increasingly replace human influencers (HIs) in digital marketing, it is important to understand when and why they are perceived as effective. Building on the Match-Up Hypothesis and Mind Perception Theory, this research...
Online reviews significantly influence consumer behavior and business reputations. Detecting fake reviews is important for maintaining trust and integrity in these platforms. We present an aspect-based sentiment analysis approach, referred to as Fake...
Current concerns about environmental issues have led to many new trends in technology and financial management. Within this context of digital transformation and sustainable finance, Fintech has emerged as an alternative to traditional financial inst...
The increasing number of sustainability claims may reduce the perceived reliability of formal eco-labels, creating an environment in which greenwashing can erode institutional trust. This study explores how consumers navigate significant information...
Consumers’ purchase behavior increasingly relies on online reviews. Accordingly, there are more and more deceptive reviews which are harmful to customers. Existing methods to detect spam reviews mainly take the problem as a general text classif...
The EU General Food Law not only aims at ensuring food safety but also to ‘prevent fraudulent or deceptive practices; the adulteration of food; and any other practices which may mislead the consumer’. Especially the partial or complete, deliberate, a...
Background: By using deceptive experimental designs, several investigations have observed that trained individuals may increase their performance when told they were given caffeine, when in fact they received a placebo (i.e., the placebo effect of ca...
Electric vehicles (EVs) are central to ongoing decarbonisation strategies, yet marketing communications frequently emphasise operational benefits while omitting upstream lifecycle impacts associated with battery production, electricity sourcing, and...
Artificial intelligence has become increasingly embedded in digital marketing, reshaping how firms collect consumer data, personalize content, automate persuasion, and evaluate campaign performance. While these developments offer clear strategic bene...
Adulteration of milk powder (MP) is performed, especially in underdeveloped countries, by adding corn starch (CS) or wheat flour (WF) without mentioning it. Multiple techniques have been established to reduce these deceptive methods. Most of these te...
Emotion recognition is receiving significant attention in research on health care and Human-Computer Interaction (HCI). Due to the high correlation with emotion and the capability to affect deceptive external expressions such as voices and faces, Ele...
Nowadays, adulteration of honey is a frequent fraud that is sometimes motivated by the high price of this product in comparison with other sweeteners. Food adulteration is considered a deception to consumers that may have an important impact on peopl...
Technological advancements have transformed the ways in which individuals interact with digital platforms, giving rise to data-driven ecosystems in which interface design plays a central role. Within these environments, dark patterns and manipulative...
Financial institutions have made significant efforts in recent decades to integrate CSR activities into their core business approaches; however, several studies have shown that CSR violations have increased in the Australian financial industry, with...
Artificial intelligence (AI) marketing systems increasingly plan campaigns, generate messages, assess performance, and revise outputs with limited human input. In such multi-agent systems (MAS), commercial optimization pressure may produce ethical co...
To improve judicious antimicrobial use (AMU) in food animals in the United States, all feed additives that were medically important antimicrobials were moved from over the counter to Veterinary Feed Directive in 2017. This action required a change in...
In the smart grid, malicious consumers can hack their smart meters to report false power consumption readings to steal electricity. Developing a machine-learning based detector for identifying these readings is a challenge due to the unavailability o...
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