Blockchain Business Applications and the Metaverse

Special Issue Editor

1. Bond Business School, Bond University, Gold Coast 4226, Australia
2. UQ Business School, University of Queensland, Brisbane 4072, Australia
Interests: portfolio optimization; market risk; dependence modelling; copulas; pairs trading
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Special Issue Information

Dear Colleagues,

This Special Issue, “Blockchain Business Applications and the Metaverse”, delves into the transformative potential of blockchain technology and its synergy with the burgeoning metaverse. This collection of articles offers a comprehensive exploration of how blockchain is revolutionizing various business sectors by enhancing transparency, security, and efficiency. The integration of blockchain with the metaverse—a fully immersive digital universe—presents unprecedented opportunities for innovation across industries such as finance, real estate, healthcare, non-for-profit, entertainment, and supply chain management.

Contributors to this issue provide insightful analyses and case studies demonstrating how decentralized ledgers are being employed to create trustworthy virtual environments, facilitate seamless digital asset transactions, and establish decentralized governance models. The fusion of these technologies promises to redefine user interactions, digital ownership, and the overall economic landscape.

Furthermore, this issue examines the challenges and regulatory considerations that accompany these advancements, providing a balanced perspective on the potential pitfalls and strategies for mitigation. By presenting cutting-edge research and expert opinions, “Blockchain Business Applications and the Metaverse” aims to inform and inspire stakeholders, paving the way for innovative applications that could reshape the future of digital business and virtual experiences.

Dr. Rand Low
Guest Editor

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Keywords

  • blockchain
  • metaverse
  • cryptocurrency
  • Ethereum

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Published Papers (1 paper)

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Research

30 pages, 975 KiB  
Article
Using Blockchain Technology to Combat Counterfeits: The Optimal Pricing Scheme of Two Competitive Platforms
by Jizi Li, Xiaodie Wang, Longyu Li and Dangru Zhao
J. Theor. Appl. Electron. Commer. Res. 2024, 19(4), 3253-3282; https://doi.org/10.3390/jtaer19040158 - 23 Nov 2024
Viewed by 552
Abstract
This paper investigates using blockchain technology to fight deceptive counterfeits in an electronic commerce environment. Thereby, a two-period pricing model is built under two competitive platforms: a blockchain-based platform which ensures product authentication and provides a higher value to customers but increases customers’ [...] Read more.
This paper investigates using blockchain technology to fight deceptive counterfeits in an electronic commerce environment. Thereby, a two-period pricing model is built under two competitive platforms: a blockchain-based platform which ensures product authentication and provides a higher value to customers but increases customers’ privacy concerns, and its rival (i.e., the traditional platform) in the absence of blockchain implementation which is perceived as having a lower value due to the existence of deceptive counterfeits and thus faces more government enforcement. Customers on both platforms are influenced by the electronic word-of-mouth (eWOM) effect, and customers value a platform more if the platform has more online sales. The two platforms either adopt the fixed pricing scheme or the modifiable pricing scheme and so four possible cases may occur. By deriving the equilibrium of each possible case, we analytically find that the attenuation of consumer privacy concerns, increases in government enforcement efforts, and eWOM can benefit the platform’s adoption of blockchain technology to combat counterfeits, and a strong eWOM effect is conducive to consumers but deteriorates price competition and thus harms both platforms. Whether the pricing schemes enhance the competitiveness of the blockchain-based platform over its rivals depends on the eWOM effect and the advantage gained from adopting blockchain technology. Full article
(This article belongs to the Special Issue Blockchain Business Applications and the Metaverse)
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