Sustainable Marketing and Consumer Management
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".
Deadline for manuscript submissions: 22 September 2025 | Viewed by 512
Special Issue Editors
Interests: sustainable consumption and business practices; sustainability and CSR; sustainability of textiles and apparel
Special Issue Information
Dear Colleagues,
Sustainable marketing is a business strategy that promotes products, services, and practices that are environmentally and socially responsible. It is a holistic approach that considers a business's impact on society and the environment and aims to balance profitability with ethical practices. Companies are increasingly integrating environmental and social responsibility into their business practices through a variety of marketing initiatives to foster trust, loyalty, and respect among consumers and achieve long-term business success in the era of sustainability.
The relationship between sustainable marketing and consumer management is deeply interconnected, as both focus on creating value, fostering loyalty, and building long-term relationships with consumers while addressing environmental, social, and economic concerns. This Special Issue aims to connect academic research with industry practices, investigating what sustainable marketing strategies and practices are effective for meeting customers' needs and how they interact with each other, and building strong relationships with consumers. By exploring these topics, this Special Issue seeks to enhance understanding of how companies can effectively integrate sustainability into their marketing strategies while simultaneously addressing the needs and preferences of consumers.
Research areas may include (but are not limited to) the following topics:
- Sustainable marketing strategies and practices;
- Consumer behavior in sustainable marketing;
- Sustainable marketing communication strategy;
- Challenges and opportunities in sustainable marketing;
- The impact of sustainable marketing on the brand–consumer relationship;
- Effectiveness of sustainable marketing strategies in driving sustainable consumer behavior;
- Technology and innovation in sustainable marketing and consumer management;
- Cultural and regional variations in sustainable marketing;
- Circular economy business models and consumer engagement;
- Integrating consumer education into sustainable marketing.
Dr. Xiao Tong
Dr. Yuli Liang
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable marketing
- green marketing
- consumer brand relationships
- consumer management
- sustainability
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