- Article
Food Label Readability and Consumption Frequency: Isolating Content-Specific Effects via a Non-Equivalent Dependent Variable Design
- Constanza Avalos,
- Nick Shryane and
- Yan Wang
Objective: This study investigates the association between consumers’ perceived readability of Multiple Traffic Light (MTL) label print size—a theoretical structural gatekeeper for visual salience—and self-reported food consumption...

