113 Results Found

This study aims to explore the impact of absorption capability, innovation capability, and branding capability on the performance of retailers. Using the resource-based view (RBV), this study proposes a research model on the direct impact of absorpti...

Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand. To assist Vietnamese IT firms in the development of branding strategies, this study in...

Traditional branding approaches take too long to react to today’s dynamic environment. Agile branding offers a promising approach and might be the contemporary answer to the demands of our digitalized world. While scientists state that an agile...

Greenwashing has become a widespread phenomenon and obstructs green products, but literature on how consumers react to misbehaving brands is still scarce. This study aims to investigate the effect of greenwashing on consumers’ brand avoidance,...

Consumer awareness about environmental problems is important in guiding their purchasing decisions. The aim of this research is to validate the moderating effect of environmental concern in two relationships: between celebrity–brand congruity and att...

Spatial competition considerations are important in hotel location selection. This study proposes and demonstrates a method of colocation network analysis to quantify the potential encroaching effect of spatial inter- and intra-competition between un...

Loyalty platforms are designed to increase customer loyalty and thus increase consumers’ attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of ince...

Brand hate can be defined as the consumer’s dissatisfaction with the product or service performance. The consumer’s hatred of the brand is related to the desire for revenge and avoidance. This kind of emotion does not remain only a desire...

This study leverages advanced analytical tools such as ArcGIS spatial analysis and Geographical Detectors to conduct a comprehensive analysis of the spatial distribution characteristics, equilibrium, hotspot areas, and geographic associations of 164...

Corporate social responsibility (CSR) and Society 5.0 (s5.0) are transformative models that both seek a human-centric approach by integrating certain capabilities for the betterment of stakeholders. This study investigates the nexus among CSR, brand...

In order to solve the problem of separation between consumer purchase and product experience in online sales, live streaming e-commerce came into being. However, the interaction of streamers is easy to cause consumers’ impulse consumption, whic...

This study adopts an evolutionary game theory framework and focuses on the strategic interaction between brands and KOLs. It examines how the two parties interact under conditions of uncertainty and risk, especially when the KOLs’ contract fulf...

One of the main strategies for improving the efficiency of agricultural production is the use of fertilisers with slow or controlled release of nutrients, in which the granules of mineral fertilisers are covered with polymeric shells. The composition...

This research develops and verifies a structural model of enrollment intention for Thai MOOC, the national learning platform, based on empirical data from a survey of 475 learners. Partial least squares structural equation modeling (PLS-SEM) was used...

In an increasingly globalized market, the relationship between the customer and the brand goes beyond the purchasing process. It is very important to understand the customer, to know their needs and to propose actions to increase the value of the bra...

Smart cities are a natural evolution of the concept of sustainable cities. These cities can be analyzed by social, economic, environmental, and technological biases. For this work, we chose the social and economic vision, with a special focus on the...

Mealworm-flour-formulated flour-based products have gained increasing attention; however, their textural properties need to be improved. Propylene glycol alginate (PGA) is a commercial food additive with excellent emulsifying and stabilizing capabili...

The involvement of companies in different open innovation activities, through knowledge outputs and inputs, has become increasingly important for the success of companies. However, the existing literature on open innovation is scarce concerning the i...

Social commerce plays a significant role in various aspects of the hotel industry. By using social commerce platforms such as Facebook, Instagram, and hotel booking websites, hotels can enhance their brand visibility, engage more effectively with gue...

Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve brand awareness and to engage their audience, which can lead to referrals, repeat business, and increased sales. However, the existing literature offers limited in...

The application of digital technology in China’s rural areas has triggered a brand-new allocation of agricultural factors, posing challenges to the sustainable growth of entrepreneurial income. Using empowerment theory and entrepreneurial proce...

Economics has been trying to understand market functioning for a long time. However, the neoclassical approach does not satisfy the understanding of the mechanisms that operate in the construction, stabilization, and transformation of markets. For th...

The COVID-19 pandemic has led to millions of deaths and tested the capabilities of the medical and public health systems worldwide. Over the next two years as more approved vaccines are made available and supply meets or exceeds demand, medical and p...

The increasing avoidance of international fast-food chains is a widespread phenomenon influenced by economic, social, and political factors. This study examines the risks and implications of restaurant boycotts, focusing on their role in social justi...

Rural tourism is increasingly becoming an important complementary service sector of major Chinese cities operating at their immediate adjacent suburban or rural zones. By promoting a green economy, such zones of rural–urban interface/interactio...

A firm’s strategic orientation determine its business direction and scope of operation. Several researchers have tried to identify how strategic orientations affect business development. However, only a few scholars have explored how strategic orient...

In today’s business environment, data analytics capability has gained popularity among organizations as a source of competitive advantage. Furthermore, due to the current business outsourcing, supply chain management is known to be an extremely...

Hashtags have been an integral element of social media platforms over the years and are widely used by users to promote, organize and connect users. Despite the intensive use of hashtags, there is no basis for using congruous tags, which causes the c...

The importance of Environment, Social, and Governance (ESG) considerations for businesses has evolved from compliance to a strategic imperative. This shift is driven by increased investor scrutiny, reputation and brand value impact, talent attraction...

The business ecosystem has provided a new paradigm for management research. Most research in the field has focused on profit-driven industries, neglecting the area of the circular economy. This research sets out to capture the mechanisms that the lea...

Insulin pumps have transformed the way diabetes is managed by providing a more accurate and individualized method of delivering insulin, in contrast to conventional injection routines. This research explores the progression of insulin pumps, followin...

Designing and synthesizing photothermal conversion materials with better storage capacity, long-term stability as well as low temperature energy output capability is still a huge challenge in the area of photothermal storage. In this work, we report...

Nowadays, there is a great interest in developing accurate wireless indoor localization mechanisms enabling the implementation of many consumer-oriented services. Among the many proposals, wireless indoor localization mechanisms based on the Received...

Live streaming sales rely heavily on streamers, with both genuine and AI-generated virtual streamers gaining popularity. However, these streamer types possess contrasting capabilities. Genuine streamers are superior at building trust and reducing pro...

Aluminium plays a key role in developing modern energy technologies, from electrical systems to high-energy materials, providing a combination of functionality, economy, and reliability, but the oxide film on its particles reduces the effective react...

The global creator economy has generated standardised monetisation strategies, yet their effectiveness varies significantly across regional contexts. This study examines how South African student influencers adapt global monetisation approaches to lo...

Nowadays, major attention is being paid to curing different types of cancers and is focused on natural resources, including oceans and marine environments. Jellyfish are marine animals with the ability to utilize their venom in order to both feed and...

Different actors have observed divergences and imbalances related to quality understanding and value appropriation in the coffee value chain. Reducing this gap and ensuring sustainability requires innovative strategies. The “Coffee Grower&rsquo...

Since cyberspace was identified as a domain of operations, defence practitioners started a race with academy, researchers, and industry and military organizations working together towards defining related lines of capability development (e.g., DOTMLP...

With the expansion of Intelligent Transport Systems (ITS) in smart cities, the shared bicycle has developed quickly as a new green public transportation mode, and is changing the travel habits of citizens heavily across the world, especially in China...

This article aims to act as a general literature review regarding the landscape, analyzing it through a synthesis of the main concepts and processes that have generated, and subsequently developed, the word “Landscape”. It is a versatile...

Against the backdrop of the fourth industrial revolution and the COVID-19 pandemic, digital transformation (DT) in the day-to-day operations of micro and small enterprises (MSEs) comes with challenges. Existing maturity models generally focus on adva...

In human–computer interaction (HCI) systems for Mandarin learning, tone recognition is of great importance. A brand-new tone recognition method based on random forest (RF) and feature fusion is proposed in this study. Firstly, three fusion feat...

Hydrogen selenide (H2Se) is an emerging biomolecule of interest with similar properties to that of other gaseous signaling molecules (i.e., gasotransmitters that include nitric oxide, carbon monoxide, and hydrogen sulfide). H2Se is enzymatically gene...

Aiming to solve the problems of poor dynamic response characteristics and the weak anti-jamming capability of the conventional proportional–integral–derivative (PID) controlled pump-motor servo system (PMSS) under the actual working envir...

This study provides an in-depth review of bentonite, focusing on its applications in Korea’s biomedical and cosmetic sectors. It delves into bentonite’s chemical properties, which make it a valuable resource in various industries, particu...

Repairing, remanufacturing, and refurbishing high value metal components are crucial to move towards a more sustainable economy. Nowadays, repairing operations on high value parts, such as dies, are generally performed using time-consuming manual app...

We report the fabrication of a voltammetric electronic tongue for the detection and discrimination of harmful substances intentionally added to milk to increase its shelf life or imitate protein content. The electronic tongue consisted of three work...

As the electric vehicle industry prepares to make the transition from niche to volume applications, so it is apparent that the traditional automotive industry value chain is insufficient to the task. The successful production, sale and use of electri...

The Spanish Navy has planned that the F-80 frigates will be replaced by the brand new F-110 frigates in 2022. The F-110 program is in the conceptual design phase and one of the objectives is to provide the new F-110 frigate with a salient anti-submar...