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The Favela as a Place for the Development of Smart Cities in Brazil: Local Needs and New Business Strategies

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Postgraduate Program in Local Development (PPGDL), Centro Universitário Augusto Motta–UNISUAM, Paris Avenue 84-Bonsucesso, Rio de Janeiro RJ-CEP 21041-020, Brazil
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Mastering Program in Engineering Management System, Universidade Católica de Petrópolis–UCP, Barão do Amanzonas Street 124, Petrópolis RJ-CEP 25685-070, Brazil
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Postgraduate Program in Production Engineering, Universidade Federal Fluminense–UFF, Passo da Pátria Street 156, Bloco D-Sala 306–Campus da Praia Vermelha–São Domingos, Niterói RJ-CEP 24210-240, Brazil
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Author to whom correspondence should be addressed.
Academic Editor: Pierluigi Siano
Smart Cities 2021, 4(4), 1259-1275; https://doi.org/10.3390/smartcities4040067
Received: 29 July 2021 / Revised: 17 September 2021 / Accepted: 24 September 2021 / Published: 29 September 2021
Smart cities are a natural evolution of the concept of sustainable cities. These cities can be analyzed by social, economic, environmental, and technological biases. For this work, we chose the social and economic vision, with a special focus on the poorest and most vulnerable territories of Brazilian cities. These territories in Brazil are called slums, places of poverty but with opportunities for the development of the creative economy with its own brand. Seen by many in a simplistic way, summed up to be geographic spaces of drug circulation dominated by trafficking, Brazilian favelas have been consolidating themselves as a storehouse of innovative minds, a creative territory with multiple and complex cultures. These places today are capable of producing a positive image with potential for market exploitation. Therefore, the objective was to draw a relationship between the creative economy, branding and favelas, considering the concept of smart cities that include products and services from the slums. The present study shows the results of a survey and a bibliographic analysis based on the methodology Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) and with parameters that took into account the favela, branding and the creative economy. Thus, we expect that it will be possible to point out ways to accelerate entrepreneurial actions and foster the development of these locations. View Full-Text
Keywords: slum; creative economy; branding; local development; smart cities slum; creative economy; branding; local development; smart cities
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MDPI and ACS Style

Portugal, P.H.F.; Moreira, J.F.; Póvoas, M.d.S.; Silva, C.A.F.d.; Guedes, A.L.A. The Favela as a Place for the Development of Smart Cities in Brazil: Local Needs and New Business Strategies. Smart Cities 2021, 4, 1259-1275. https://doi.org/10.3390/smartcities4040067

AMA Style

Portugal PHF, Moreira JF, Póvoas MdS, Silva CAFd, Guedes ALA. The Favela as a Place for the Development of Smart Cities in Brazil: Local Needs and New Business Strategies. Smart Cities. 2021; 4(4):1259-1275. https://doi.org/10.3390/smartcities4040067

Chicago/Turabian Style

Portugal, Pedro Henrique Ferreira, Jéssica Freire Moreira, Marcelo dos Santos Póvoas, Carlos Alberto Figueiredo da Silva, and André Luis Azevedo Guedes. 2021. "The Favela as a Place for the Development of Smart Cities in Brazil: Local Needs and New Business Strategies" Smart Cities 4, no. 4: 1259-1275. https://doi.org/10.3390/smartcities4040067

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