- Article
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce
- Jiwang Yin,
- Xiaodong Qiu and
- Ya Wang
5 February 2025
AI-personalized recommendation technology offers more accurate and diverse choices to consumers and increases click-through rates and sales on e-commerce platforms. Yet, data on consumers’ experiences of AI-personalized recommendations and thei...