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Cross-border e-commerce (CBEC) is a driving force behind international trade and corporate upgrading in the era of global digital transformation. This research aims to investigate the extent to which the establishment of China’s Cross-Border E-...

Following and imitating others’ digital innovation decisions is not always grounded in rational judgment; it may also arise from blind conformity, reflecting a “herding behavior”. Drawing on a panel dataset of Chinese listed firms f...

Online paid advertising is a dynamic form of online marketing that requires precision and a quick response to market changes. Automated tools are used to greatly simplify the process of creating and managing Pay-Per-Click (PPC) campaigns. The purpose...

The rapid advancement of information technologies and the widespread use of the Internet have profoundly transformed individuals’ daily practices and consumer behaviors. Notably, the growing influence of social media platforms has shifted a sig...

Against the backdrop of China’s “East-West Computing Resource Transfer” and “Digital-Real Integration” national strategies, computing power has emerged as a core engine driving the digital economy. However, existing rese...

At the intersection of the circular economy and artificial intelligence (AI), high-value secondhand trading faces a “triple decision dilemma” of cognitive overload, trust risk, and emotional attachment. To address the limits of traditiona...

With worsening energy and environmental issues, new energy vehicles (NEVs) have emerged as the future of the automotive industry, as they aim to address the high energy consumption and carbon emissions of traditional fuel vehicles. However, due to th...

This study examines if peers’ digital transformation affects focal firms’ greenwashing, addressing the literature gap of insufficient focus on industry interactions via institutional theory. Using a sample of Chinese listed companies, the...

Influencer marketing practice predominantly favors same-niche partnerships; however, industry evidence suggests that unconventional pairings can sometimes outperform traditional matches, highlighting a knowledge gap regarding how collaboration struct...

E-commerce for agricultural products serves as a critical link connecting smallholders with markets; however, technological barriers and market uncertainties during its transitional phase have led to low participation rates among farmers, creating a...