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The digital transformation of commerce has ushered in a new era driven by data, algorithms, and intelligent systems. The Data Science, AI, and e-Commerce Analytics section of the Journal of Theoretical and Applied Electronic Commerce Research (JTAER) serves as a platform for cutting-edge research at...

The digital ecosystem undergoes continuous change and transformation, challenging conventional marketing paradigms and demanding new frameworks and models to address far-reaching ramifications. This topical collection is open to high-quality, impactful papers across the broad domain of marketing tha...

Digital transformation is reshaping the foundations of entrepreneurship and innovation. New technologies and their applications—including artificial intelligence, blockchain, cloud computing, the Internet of Things (IoT), big and open data, digital platforms, digital twins, robotics, VR and AR...

This section investigates the transformative impact of financial technologies on digital commerce and economic systems. We explore how blockchain, decentralized finance (DeFi), digital currencies, and payment innovations are redefining financial services, cross-border transactions, and economic incl...

This section critically examines the intersection of digital business transformation, corporate governance, and sustainable development in the digital commerce ecosystem. We focus on how organizations can leverage digital technologies and governance frameworks to advance Environmental, Social, and G...

This section explores the transformative impact of immersive and emerging technologies on digital commerce ecosystems. It welcomes research that investigates how augmented reality (AR), virtual reality (VR), extended reality (XR), the metaverse, IoT, and Industry 5.0 are reshaping retail experiences...

This section serves as a vital forum for examining the complex interplay between ethics, law, and societal values within digital commerce. We welcome original research that critically analyzes the ethical imperatives and regulatory challenges arising from digital transformation, with particular focu...