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All Sections
Data Science, AI, and e-Commerce Analytics
Editors: Prof. Dr. Mirjana Pejić Bach, Dr. María Teresa Ballestar
The section “e-Commerce Analytics” aims to bring together the most recent advances on the topics included below, but not limited to:
- Data & business analytics
- Machine learning
- Data science
- Social networks analytics
- Artificial ...
70 articles
Digital Business, Governance, and Sustainability
Editor: Dr. Stefano Za
The section “Digital Business Organization” aims to bring together the most recent advances on the topics included below, but not limited to:
- Digital transformation
- Business process management
- Design science research
- Socio-technical system
- Digital ecosystem
40 articles
Digital Marketing and Consumer Experience
Editors: Dr. Gisela Ammetller, Prof. Dr. Inma Rodríguez-Ardura
The section “Digital Marketing and the Connected Consumer” aims to bring together the most recent advances on the topics included below, but not limited to:
- Digital marketing
- Omnichannel marketing
- Content marketing
- Digital marketing plan
185 articles
Entrepreneurship, Innovation, FinTech Accounting and Industry 4.0
Editors: Dr. Eusebio Scornavacca, Dr. Jani Merikivi, Dr. Andreja Pucihar
The section “Entrepreneurship, Innovation, FinTech Accounting and Industry 4.0” aims to bring together the most recent advances on the topics included below, but not limited to:
- Start Ups
- New technologies applications
- HCI & user experience ...
65 articles
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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876