Sections - J. Theor. Appl. Electron. Commer. Res.

e-Commerce Analytics 22 Articles

Prof. Dr. Mirjana Pejić Bach  
Dr. María Teresa Ballestar  

Digital Marketing and the Connected Consumer 81 Articles

Prof. Dr. Inma Rodríguez-Ardura  
Dr. Gisela Ammetller  

Entrepreneurship, Innovation, FinTech Accounting and Industry 4.0 41 Articles

Dr. Eusebio Scornavacca  
Dr. Jani Merikivi  
Dr. Andreja Pucihar  

Digital Business Organization 16 Articles

Dr. Stefano Za  
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