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The digital transformation of commerce has ushered in a new era driven by data, algorithms, and intelligent systems. The Data Science, AI, and e-Commerce Analytics section of the Journal of Theoretical and Applied Electronic Commerce Research (JTAER) serves as a platform for cutting-edge...

The digital ecosystem is undergoing a constant, dynamic transformation, which challenges conventional marketing paradigms and demands new frameworks to address its sweeping impact. This journal section is open to high-quality, impactful papers across the broad domain of marketing that explore the...

Digital transformation is reshaping the foundations of entrepreneurship and innovation. New technologies and their applications—including artificial intelligence, blockchain, cloud computing, the Internet of Things (IoT), big and open data, digital platforms, digital twins, robotics, VR and...

This section serves as a vital forum for examining the complex interplay between ethics, law, and societal values within digital commerce. We welcome original research that critically analyzes the ethical imperatives and regulatory challenges arising from digital transformation, with particular f...

This section investigates the transformative impact of financial technologies on digital commerce and economic systems. We explore how blockchain, decentralized finance (DeFi), digital currencies, and payment innovations are redefining financial services, cross-border transactions, and economic i...