Consumer decision-making behaviors play a pivotal role in the realm of purchasing sustainable products. It is crucial for businesses to understand the key factors that influence consumers’ choices in this context, especially if they aim to alig...
Purchasing a property entails making rankings, comparisons, and trade-offs among various housing characteristics. When trying to sell a house, real estate brokers take on an important role as a middle-person between the seller and buyer. Thus, this r...
This study examines how artificial intelligence (AI), social media usability, and personality traits jointly shape purchase decision-making among Generation Z university students. Drawing on the Technology Acceptance Model (TAM) and personality psych...
This research has interdisciplinarily employed the “SoLoMo” concept of Intern of Things (IoT) technology, Social Cognitive Theory and the Technological Acceptance Model (TAM) into the hierarchical Analytical Network Process (ANP) model of...
We present in this paper a qualitative study of couple ethical purchasing behavior, based on interviews with French consumers. The analysis of joint decision making allows us to distinguish between ethical couples who favor the choice of ethical prod...
In the scientific discourse on consumption, increasingly more attention is being paid to sustainable development. Regarding the fact that not only various types of enterprises, but also consumers contribute to the excessive consumption of natural res...
Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for...
This paper aims to explore the impact of the purchase regret of consumers on dynamic closed-loop supply chains (CLSCs) under discrete-time conditions. Durable products are mostly traded under discrete-time conditions, and consumers tend to have diffe...
1 January 2017
Popular products in online stores often have overwhelming numbers of reviews. To help consumers identity quality reviews, (Site 1) crowdsources this decision by asking consumers to vote on the helpfulness of reviews. Many studies assume these votes r...
In deregulated electricity markets, accurate load and price prediction play an essential role in the Demand Response (DR) context. Although electrical load and price demonstrate a strong correlation which is not linear, price prediction may be a task...
Background: Evaluating centralized purchasing performance is a complex multi-criteria decision-making problem involving uncertainty, linguistic assessments, and subjective judgments from internal clients. Existing approaches provide limited support f...
4 August 2026
In recent years, numerous mobile platforms have introduced product ranking systems to guide consumer choices. Yet, how such rankings shape purchasing decisions remains insufficiently understood. This paper employed an event-related potential (ERP) ex...
Green buildings play a pivotal role in advancing ecological civilization and promoting green, low-carbon development. Numerous studies have delved into the construction techniques, process attributes, economic benefits, risk management, and benefit a...
20 October 2026
Digital tourism increasingly relies on technology-enhanced visuals to shape consumer decision-making, yet most digital destination communication remains predominantly visual, limiting the multisensory richness of pre-consumption experiences. This stu...
The consumption of ultra-processed foods (UPFs) has become a central topic in discussions surrounding public health, nutrition, and consumer behaviour. This study aimed to investigate the key factors shaping customer perceptions and attitudes towards...
The EU Energy Efficiency (EE) label for appliances, readjusted in March 2021 (Directive 2017/1369/EU), is a key instrument for nudging consumers towards more energy-efficient purchases. However, its effectiveness depends on its design, the informatio...
Some U.S. local governments are leveraging public procurement to meet their sustainability goals. However, does the simultaneous pursuit of multiple sustainability objectives potentially slow down the speed of procurement processes? We suggest that t...
To ensure the food industry continues to grow, it is vital to properly understand the factors that impact the purchasing of organic food. Research offers ambiguous findings about what drives consumers to decide to purchase food labeled as organic. Th...
Sustainable and energy efficient (SEE) attributes in the housing market have become a focus in Canada. Similarly, understanding the consumer’s decision-making process of this high-involvement ethical product has become a burgeoning area for res...
Amid rapid advancements in artificial intelligence (AI), personalized recommendation systems have become a key factor shaping consumer decision-making in functional food purchases. However, the influence of AI recommendation characteristics on purcha...
This research paper explores consumer perceptions and expectations regarding environmental criteria for a range of essential lifestyle products. The term “Lifestyle Essentials” includes various items integral to daily life, covering food,...
This study explores the underlying psychological structure of purchasing value-added pulse products. It expands the theory of planned behavior (TPB) model by incorporating an emotional factor and explains consumers’ attitudes and subsequent beh...
Information asymmetry in the unobservable sustainability attributes of food products, together with widespread consumer scepticism toward unverifiable green claims, continues to constrain the translation of pro-environmental attitudes into actual pur...
Background: This study aims to examine how behavioral variables interact with and stimulate purchasing decisions and influence the process of purchasing healthy foods during the COVID-19 pandemic. Method: Principal component analysis was carried out...
Consumer surveys were conducted in the Western, Central, and Eastern regions of Venezuela to determine buying expectations, motivations, needs, perceptions, and preferences of beef consumers, and their acceptance of domestic (and foreign) beef, as af...
Sustainable Development Goals (SDGs) advertising is still not widespread due to uncertainty about its profitability for business, though awareness of the SDGs has been remarkably raised among corporations and consumers recently. Therefore, the main p...
(1) Background: This article aims to present the factors influencing purchasing decisions by Generation Z respondents (from Poland, Slovakia, the Czech Republic, and Hungary) relating to pro-ecological products from the electrical machinery industry....
Giving an offer to a consumer and knowing the average cost of the product (ACP) for the product along the entire production process, depending on the size of the order, can be a very important indicator which also has an impact on the lean production...
Gamification involves integrating game mechanics into non-game environments such as business intranets, online communities, websites, and learning management systems to boost participation. Its aim is to actively engage employees, customers, and othe...
Understanding consumer heterogeneity is crucial for analysing attitude formation and its role in innovation diffusion. Traditional top-down models struggle to reflect the nuanced characteristics and activities of the consumer population, while bottom...
Data suggests that consumers are increasingly aware of the nutritional composition of foods, and the presence of health claims is considered a differentiating factor in the purchase of foods and beverages. We analyzed literature on health claims and...
There is no clear consensus regarding which Front-of-Pack (FoP) label is more effective in promoting healthier food choices. This study explored consumers’ healthiness perception (HP) and willingness to buy (WTB) foods labelled with two differe...
Even though hydrogen fuel cell vehicles are essential for decarbonization, getting consumers to accept them remains a tough issue. This research combines normative and cognitive theories to find out if environmental values actually take precedence ov...
AI-targeted advertising has become central to consumer-facing marketing, yet it does not directly persuade consumers to purchase experiential products. This study proposes a cognitive scaffolding framework, arguing that AI advertising supports consum...
6 September 2022
Environmental protection issues are closely related to moral factors, but little research has explored the factors affecting green purchase intention from the aspect of morality. Based on a perspective of ethical decision making, this study investiga...
Small-scale wind turbines simulations are not as accurate when it comes to costs as compared to the large-scale wind turbines, where costs are more or less standard. In this paper, an analysis was done on a decision for a wind turbine investment in B...
This paper attempts to empirically investigate the main variables that might exert a significant influence over the green purchase decisions of a Romanian consumer. An online survey was conducted on a sample of 915 individuals. The objectives of the...
Urban e-mobility, seen as a part of complex and multidimensional European Green Deal plan, is essential for cities. However, it cannot be implemented without a common social commitment accompanied by a shared, strong belief in its advantages. Even if...
Drawing on the Stimulus–Organism–Response (S-O-R) framework, this study examines how consumers’ perceptions of information quality, personalization, explainability, and responsiveness are associated with purchase intention through t...
TikTok supports fashion discovery and creator-mediated brand communication. This study examines associations among TikTok fashion-brand content involvement, brand awareness, brand engagement, and purchase-related intentions among Bulgarian users and...
We study how the buying purpose affects the trade-off between time and money. We consider the case of buying something for ourselves versus buying a gift and the decision whether to spend time traveling to a cheaper store to save money. We hypothesiz...
This research establishes the relationship between the digital channels that organizations use to communicate with their audience and the stages of the consumer buying decision process in online stores. Researchers have not treated this relationship...
In the decision-making process related to the purchase of land properties intended for construction investments, the Technical Due Diligence (TDD) process plays a key role. In accordance with current market practice, this process precedes both land a...
29 August 2022
People show a separation of intention and behavior in green consumption, and promoting actual green purchase behavior is more important than purchase intention. This study adopted a conflicting environmental decision paradigm to investigate behaviora...
The growing integration of digital technologies with physical consumption spaces has led to the emergence of phygital environments, fundamentally transforming consumer decision-making processes. At the same time, sustainability has become an increasi...
25 September 2020
Carbon labeling describes carbon dioxide emissions across food lifecycles, contributing to enhancing consumers’ low-carbon awareness and promoting low-carbon consumption behaviors. In a departure from the existing literature on carbon labeling...
It is now common to apply functional magnetic resonance imaging to explore which areas of the human brain are activated during the decision-making process. In the study of consumer behaviors, product brand has been identified as a major factor affect...
6 August 2026
This paper investigates the determinants of consumer autonomy, such as trust, prior experience, and information richness, within the context of online tourist package purchases. The theoretical considerations presented in this study are grounded in a...
Tourist decision-making has been heavily affected by the pandemic crisis, which increases the complexity of the tourism business operations and shakes the foundations of tourism sustainable development. Thus, studying and comprehension of tourists&rs...
The article presents a research study dealing with the issue of identifying the crucial criteria driving the demand for electric vehicles and decision-making on the ideal electric vehicle choice for the company under investigation. Specifically, the...
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