Challenges and Research Trends on the Contemporary Consumer Market of Energy and Other Products

Dear Colleagues,

The contemporary market, including the consumer market of energy products, is characterized by increasing complexity and volatility and, thus, by increasing unpredictability. Several of these changes are short term in nature, taking the form of seasonal trends, while other changes are associated with a much longer timeframe, resulting in a stronger impact on all market participants. The long-term changes in the consumer market include the interaction of final purchasers with additional entities, including offerors and other purchasers. Such cooperation is part of the “value co-creation” paradigm that has become the basis for a shift in thought concerning the market roles fulfilled by individual market participants, particularly consumers and final purchasers as well as offerors (producers, retailers, service providers). Of course, a complete redefinition of the degree and scope of activity traditionally assigned to consumers, final purchasers, and offerors is only one of the many essential challenges faced by each of them in the contemporary consumer market. Among the most important challenges, one can list many other phenomena, including those of a social, economic, cultural, political, etc. nature. Each has a direct or indirect impact on the participants of the contemporary consumer market, determining their attitudes and behaviors especially related to the energy products. This call for papers for “Challenges and Research Trends on the Contemporary Consumer Market of Energy and Other Products” is seeking submissions that allow analyzing the contemporary consumer market from numerous perspectives and aim toward showing the different research approaches to the increasing challenges and visible trends in the market of energy and other products as well as the dependencies between them. Submitted papers can take the form of either regular research papers or reviews of relevant research.

Prof. Dr. Agnieszka Izabela Baruk
Guest Editor

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