Special Issue "Data Analytics and Consumer Behavior"

A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information Processes".

Deadline for manuscript submissions: 31 January 2021.

Special Issue Editor

Dr. Hak-Seon Kim
E-Mail Website
Guest Editor
School of Hospitality & Tourism Management, Kyungsung University, Busan 48434, Korea
Interests: big-data analytics; consumer behavior; service management

Special Issue Information

Dear Colleagues,

Understanding consumer behavior is essential for all industries. Recent changes in economic structure, technological advances, demographic structure, and environmental conditions are having a great impact on the industry as well as consumer behavior. Today, consumers are getting more information and sharing their experiences more than in the past. As the era of the fourth industrial revolution begins, industries and consumers are producing a multitude of data. Consumers are sensitive to brands, but there are increasingly more interactions between consumers and consumers, which reveals what they demand from businesses themselves. Industry managers and researchers should analyze structured and unstructured data in understanding and producing value for these consumers and draw meaningful implications. Interestingly, in spite of relevant studies in Industry 4.0 that explain consumer behavior being carried out, we currently lack sufficient understanding of the mechanisms that shape consumer behavior. In addition, research on key factors affecting consumer loyalty has become important as consumer-to-consumer or consumer-to-business interactions increase. An increasing number of scholars call for more systematic research in the area, including the structure and interactions of personality in different contexts as well as new methodological approaches. This Special Issue welcomes various consumer behavioral approaches, different perspectives, and methodological analyses, and any research that is quantitative or qualitative to improve the value and interaction that Industry 4.0 provides to consumers in the product and service markets.

Dr. Hak-Seon Kim
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • Co-creation & enhancement in consumer behavior and consumption;
  • Variety, novelty and sensation seeking in consumer behavior context;
  • Need for cognition/emotion in consumption;
  • Consumer opinion leadership;
  • New technological environments and the interaction with personality;
  • Consumer interactions with brands;
  • Advances in understanding personality traits in consumer behavior.

Published Papers (1 paper)

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Open AccessArticle
The Impacts of Online Clothes Short Video Display on Consumers’ Perceived Quality
Information 2020, 11(2), 87; https://doi.org/10.3390/info11020087 - 05 Feb 2020
In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers’ perceptions. This paper discusses [...] Read more.
In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers’ perceptions. This paper discusses the impacts of this display form on consumers’ perceived quality via questionnaires and scenario experiments based on the existing literature and theories. A short video of clothes was the main research object. We used an experimental design that included 2 (time: long, short) × 2 (display perspectives: overall, specific) × 2 (scenarios: outdoors, indoors) groups of experiments, for a total of eight groups of scenario experiments, to verify our hypotheses. The results reveal that the short video display makes consumers have a higher perceived quality compared with the long video display. Compared with a video that only includes an overall view of the product, a video that provides both an overall view and the details of the product makes consumers have a higher perceived quality. Consumers were found to have a higher perceived quality of products shot outdoors compared with products shot indoors. Full article
(This article belongs to the Special Issue Data Analytics and Consumer Behavior)
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