The purpose of this study was to examine the purchase intention of innovative new product (e.g., Galaxy Fold) by integrating behavioral reasoning theory (BRT) to the theory of reasoned action (TRA) and theory of planned behavior (TPB) to test the rel...
This study sought to develop a conceptual model of innovative tourism product development, because the existing models tend to provide an incomplete framework for these products’ development. The models presented to date focus on either the res...
Sustainable development in the agriculture of the future will lead to innovative production, providing the possibility of obtaining better quality agricultural products. In turn, these innovative agricultural products will fit into new social lifesty...
In recent years, companies are challenged not only to develop market competencies but also to deal with environmental issues. Unlike larger companies equipped with abundant resources and sustainable capabilities, small- and medium-sized enterprises (...
In this paper, we consider a manufacturer who produces and sells a kind of innovative product in the monopoly market environment. Because the life cycle of an innovative product is usually shorter than its procurement lead time, one unique demand qua...
Consumers often face valuation uncertainty when innovative products are introduced into market, and they may update the valuation about product quality based on historical sales information over time. Based on this background, this study constructed...
Research suggests that sustainability may not be sufficient to yield a competitive advantage. Building on the resource-based view, this research evaluates three questions: (1) Can using sustainability as a differentiator lead to consumers choosing su...
The activities linked to the fishing sector generate substantial quantities of by-products, which are often discarded or used as low-value ingredients in animal feed. However, these marine by-products are a prominent potential good source of bioactiv...
In order to realize the recyclability of innovative product resources, we explored the optimal dynamic path of each decision variable in the remanufacturing supply chain and analyzed the impact of each decision variable on supply chain performance. B...
Under the promotion of combined medical and elderly care (CMEC) policies, the market demand for elder-friendly smart medical products as convenient intelligent healthcare devices is growing. However, most studies on elderly-friendly smart medical pro...
Over the course of the last 20 years, numerous studies have identified the benefits of an array of marine natural ingredients for cosmetic purposes, as they present unique characteristics not found in terrestrial organisms. Consequently, several mari...
This study examines Cambodian farmers’ demand for weather index insurance (WII), an innovative financial product, for managing climate change-related risks. Rice and cassava farmers in Battambang Province of Cambodia were interviewed to underst...
Milk coffee is a composite beverage in which interactions among dairy proteins, lipids, and coffee polyphenols govern flavor, texture, and stability. This review synthesizes recent research to guide formulation and processing, covering conventional U...
A museum’s core activities traditionally focus on such areas as collections’ care, exhibitions and scholarship. Income generation, including retail activities, is considered secondary. Academic research into museums’ merchandise, especially into the...
8 April 2025
This study investigates how consumers’ information-seeking motivation and perceptions of cross-media campaigns influence their attitudes toward innovative products. Drawing from the perspective of interactive marketing, it highlights the role o...
Building on the consensus that residual claim is the core of innovation incentives, this study extends the conceptual framework by incorporating contract duration and organizational form as key strategic variables. Drawing on data from 521 firms, we...
Food products contain important quantities of fats, which include saturated and/or unsaturated fatty acids. Because of a proven relationship between saturated fat consumption and the appearance of several diseases, an actual trend is to eliminate the...
Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly produc...
19 June 2018
Product innovation performance is often measured by means of the percentages in the product portfolio from: (a) innovative products launched for the first time in the market; (b) new products to the firm already extant in the market; and (c) unchange...
This article considers the competition between the propagation of traditional product information and innovative green product information, and it proposes a hybrid model with advertisement and promotion strategies. On this basis, an innovation green...
In the current competitive context, innovation has become a necessity, to the point that it seems that no company can survive without developing innovation processes. One of the great concerns of small and medium-sized companies is about the investme...
Innovation is a key factor for product development. Identifying innovative opportunities is the first step in innovative product design. Traditional methods of identifying innovative opportunities, such as market surveys and brainstorming, are limite...
This study examines the heterogeneous effects of product environmental innovation on firm-level innovation efficiency and performance in process industries, with a focus on the chemical and electronics sectors. Following the Organisation for Economic...
As consumers are becoming concernedabout environmental sustainability, firms are motivated to develop green products that adopt sustainable innovation or materials. This study contributes to the existing literature by specifically examining how consu...
Enterprises performing complex product servitization are more vulnerable to the 2019 coronavirus disease (COVID-19) pandemic because of their large number of suppliers and wide coverage, among other things. The present research focuses on how to prom...
This study analyzes the ideal strategic trajectory for sustainable and traditional product innovation. Using a sample of 74 Costa Rican high-performance businesses for 2016, we employ fuzzy set analysis (qualitative comparative analysis) to evaluate...
In response to intensifying environmental pressures and the rapid pace of digital transformation, firms are increasingly turning to artificial intelligence (AI) as a tool to support sustainable development. Using panel data from Chinese A-share-liste...
4 August 2026
In electronic markets, consumers often form purchase intentions for unfamiliar products under conditions of information asymmetry. How firms portray the origin of a product idea may therefore shape new-product purchase intention. Serendipitous innova...
The activation of the startup movement is one of the fundamental preconditions for the transition from innovation to a startup ecosystem, the development of which is impossible without special innovation structures that help startups promote innovati...
Ongoing globalization and changing customer needs make it increasingly difficult for firms to survive in the long term. Innovation is considered an important tool for firms in this environment. In particular, a firm’s ability to cultivate innov...
This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation mode...
Based on the theory of user needs and the product development mode and framework of mobile Internet interactive innovation, a new “reality → virtual → reality” interactive innovation product development mode is constructed. It d...
As most of the knowledge used in industrial product design is based on data files from a previous design, it is difficult to be efficiently applied in supporting product innovation design. This paper proposes a method to construct an enterprise knowl...
Background: In responsible research and innovation (RRI), innovation is seen as a way in which humankind finds solutions for societal issues. However, studies on commercial innovation show that firms respond in a different manner and at a different s...
A thorough analysis of commercial banks’ product innovation performance is essential to promoting bank product innovation capabilities and sustainable development. In this paper, the product innovation performance of commercial banks is defined...
Using a resource-based approach to innovation, this study proposes an alternative innovation model to the existing market-based Product Life Cycle (PLC) model. In particular, this study explores how the attributes of corporate strategic resources aff...
This study aimed to determine the appropriate fashion design elements for fashion product innovation to achieve continuous product value and promote sustainable fashion. We focused on five fashion design elements: classical, transformative, patterned...
Innovation proficiency is widely recognized as essential to organizational competitiveness; yet, how product managers and their teams develop these proficiencies across organizational contexts remains understudied. This study examines six innovation...
The proposed model derives closed-form solutions for investment efforts in both product development and its associated production processes while balancing economic profit, product quality, and marginal production costs. The system dynamics, includin...
Brazil has great potential for the development of an NTFP bioeconomy as it has 500 million hectares of forest. In this article, I seek to identify, through a literature review, innovations in products and processes inserted in the value chain of Braz...
Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial media...
The adoption of open innovation and peer production, powered by 3D printing technology, is transforming traditional manufacturing methods towards a “third industrial revolution”. The purpose of this research is to provide empirical evidence for an in...
The article deals with the design of an innovative system for scheduling piece and small series discrete production using a combination of parametric simulation models and selected optimization methods. An innovative system for solving production sch...
The relationship between firms’ exports and increases in productivity is generally regarded as positive. While the causal effects of process innovation are straightforward and positive, the effect of product innovation on productivity is ambigu...
The paper aims to present some eco-innovative practices regarding Sustainable Consumption and Production (SCP). The study also focuses on potential benefits for the actors who implement these practices, mainly with reference to companies. After a lit...
Sustainability has been playing a major role on the world stage. As with everything, in the beginning, it was aligned with purely environmental contexts, but with the passing of the years, this concept has encompassed other aspects, such as the way o...
As organizations strive to balance environmental stewardship with economic competitiveness, understanding the performance implications of Green Innovation (GI) has become increasingly important. Although the nexus between Green Product Innovation (GP...
Food innovation is crucial for food companies in order to produce healthier, safer, and more convenient foods. However, there is a segment of consumers reluctant to accept new foods. This attitude is even more important when those novelties are devel...
This paper examines the dynamic relationship between innovation, total factor productivity (TFP), and economic growth in Ghana using annual data for the period 1965–2021. Although Ghana has recorded relatively strong economic growth, concerns r...
This paper examines the relationship between innovation and dynamic productivity growth in the Indonesian food and beverage industry. Dynamic productivity growth is calculated using a Luenberger indicator, and innovation is represented by a process i...
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