The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity
Abstract
:1. Introduction
2. Literature Review and Hypothesis Development
2.1. The Positive Effect of Proactive Green Innovation on Green Creativity
2.2. The Positive Effect of Proactive Green Innovation on Green Product Development Performance
2.3. The Positive Effect of Reactive Green Innovation on Green Creativity
2.4. The Positive Effect of Reactive Green Innovation on Green Product Development Performance
2.5. The Positive Effect of Green Creativity on Green Product Development Performance
3. Methodology and Measurement
3.1. Data Collection and the Sample
3.2. Definitions and Measurements of the Constructs
4. Empirical Results
4.1. The Results of the Measurement Model
4.2. The Results of the Structural Models
5. Conclusions and Implications
Acknowledgments
Author Contributions
Conflicts of Interest
References
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Constructs | Mean | Standard Deviation | A | B | C |
---|---|---|---|---|---|
A. Proactive green innovation | 3.475 | 0.8725 | |||
B. Reactive green innovation | 3.623 | 0.8800 | 0.386 ** | ||
C. Green creativity | 3.664 | 0.7989 | 0.605 ** | 0.319 ** | |
D. Green product development performance | 3.144 | 0.8304 | 0.616 ** | 0.203 * | 0.659 ** |
Constructs | Number of Items | Number of Factors | Accumulation Percentage of Explained Variance |
---|---|---|---|
Proactive green innovation | 4 | 1 | 78.63% |
Reactive green innovation | 4 | 1 | 77.92% |
Green creativity | 6 | 1 | 79.81% |
Green product development performance | 5 | 1 | 73.19% |
Constructs | Items | λ | Cronbach’s α | AVE | |
---|---|---|---|---|---|
Proactive green innovation | PGI1 | 0.875 | 0.902 | 0.721 | 0.849 |
PGI2 | 0.906 ** | ||||
PGI3 | 0.732 ** | ||||
PGI4 | 0.871 ** | ||||
Reactive green innovation | RGI1 | 0.838 | 0.860 | 0.707 | 0.841 |
PGI2 | 0.887 ** | ||||
PGI3 | 0.787 ** | ||||
PGI4 | 0.850 ** | ||||
Green creativity | GC1 | 0.881 | 0.949 | 0.748 | 0.865 |
GC2 | 0.846 ** | ||||
GC3 | 0.858 ** | ||||
GC4 | 0.888 ** | ||||
GC5 | 0.817 ** | ||||
GC6 | 0.865 ** | ||||
Green product development performance | GPD2 | 0.815 | 0.919 | 0.743 | 0.862 |
GPD3 | 0.851 ** | ||||
GPD4 | 0.855 ** | ||||
GPD5 | 0.923 ** |
Hypothesis | Proposed Effect | Path Coefficient | Results |
---|---|---|---|
H1 | + | 0.687 ** | H1 is supported |
H2 | + | 0.237 * | H2 is supported |
H3 | − | 0.108 | H3 is not supported |
H4 | − | −0.065 | H4 is not supported |
H5 | + | 0.604 ** | H5 is supported |
© 2016 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).
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Chen, Y.-S.; Chang, T.-W.; Lin, C.-Y.; Lai, P.-Y.; Wang, K.-H. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. Sustainability 2016, 8, 966. https://doi.org/10.3390/su8100966
Chen Y-S, Chang T-W, Lin C-Y, Lai P-Y, Wang K-H. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. Sustainability. 2016; 8(10):966. https://doi.org/10.3390/su8100966
Chicago/Turabian StyleChen, Yu-Shan, Tai-Wei Chang, Chun-Yu Lin, Pi-Yu Lai, and Kuan-Hung Wang. 2016. "The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity" Sustainability 8, no. 10: 966. https://doi.org/10.3390/su8100966