Food additives (E-numbers) are allowed in foods, but many consumers have a negative perception of them. The objective was to study the opinion of food experts about the causes and ways to reduce consumer distrust about E-numbers. Thirteen food expert...
This article investigates consumer distrust and outcomes through a model incorporating mediation and moderation in five-star luxury hotels. Relying on signaling theory, service-dominant logic, and institutional trust theory, this model theorizes six...
In addition to competition from independent refurbishers, consumer distrust of refurbished product quality is a major bottleneck for brand manufacturers when selling refurbished products. This paper focuses on a duopoly competition consisting of a br...
Online reputation systems display aggregated ratings derived from numerical scores and textual reviews of real consumer experiences. These ratings serve as operational estimates of a product or service’s value and are used by consumers and orga...
To address the “greenwashing” trust crisis induced by information asymmetry in sustainable supply chains, this study develops a comprehensive game-theoretic model integrating Stackelberg and evolutionary game theories (EGT). We quantitati...
10 July 2026
This study examines how key opinion consumers (KOCs) influence consumer behavior in social commerce, particularly under growing distrust toward traditional key opinion leaders (KOLs) and the resulting limitations in their influence. While prior resea...
The efforts of regulators and food industry actors to achieve ambitious European sustainability objectives should not only be based on, but also supported by, consumers’ behavior, since customers’ demand has the ability to determine chang...
Greenwashing leads to consumer skepticism of all green products as well as doubts about company claims regarding sustainability. However, the understanding of how to regain green consumer trust after greenwashing is rather limited. The authors fill t...
Many innovations, including potentially highly beneficial pro-social innovations, fail to diffuse successfully at the base of the pyramid (BoP). Explanations traditionally emphasize shortcomings in the value proposition or, more recently, interpret n...
28 October 2019
Recently, continuing outbreaks of avian influenza in China have not only caused great loss to the agricultural sector but also brought fear and distrust to consumers, seriously undermining consumer confidence in chicken products. We investigated cons...
The food industry is constantly challenged to find new ideas to satisfy the increasingly specific consumer demand. However, innovative food products do not always become part of consumption habits or create a market. One of the major sources of resis...
In many parts of the world, long before social media, trust in media and journalism was fragile and shaky. Today, however, with an unprecedented information abundance, the situation has worsened because, in the high-speed information free-for-all of...
With the increasing distrust of food safety, both third-party certification systems (TPC) and participatory guarantee systems (PGS) play a vital role in restoring consumer trust. Although the fact that previous research has focused on consumer trust...
Frequent food quality and safety issues result in various food inspection measures in China, while some are not widely acknowledged by the public and are less efficient. Consumer demand is significant for priority setting in food policy. This study i...
The control of micro-organisms in food has a long history. They can be controlled by many different safe methods, including the use of conventional preservatives. In addition, consumers are increasingly distrustful of food processing techniques and t...
This paper investigates consumers’ preferences for egg purchase in two European countries, Hungary and Italy. We utilize random parameter logit models to interpret the results of discrete choice experiments (DCE) for the elicitation of preferen...
Distrust between data providers and data consumers is one of the main obstacles hampering the take-off of digital-data commerce. Data providers want to get paid for what they offer, while data consumers want to know exactly what they are paying for b...
This study examines the impact of green supply chain management (GSCM) on consumers environmentally friendly purchase behavior. We surveyed 283 consumers and analyzed the data using SPSS 18.0, AMOS 18.0, and verified them with structural equation mod...
The 2008 melamine crisis led to widespread consumer distrust of Chinese domestic infant milk formula (IMF), which was substituted through a surge of imported products. Recent studies, however, suggest a revival in consumer confidence in Chinese domes...
Virtual streamers, as a typical application of AI-enabled digital humans, are increasingly being utilized in live-streaming commerce due to technological advancements and industry innovations. Although virtual streamers present several benefits, ther...
8 June 2021
The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To addres...
In functional food advertising, messages are not always easily understandable for the target audience. Current European legislation, enforced through Regulation 1924/2006, specifies that such messages should be clear and precise so as not to mislead...
Despite growing interest in sustainability, many consumers hesitate to purchase green sports products. This study investigates the reasons behind such hesitation by identifying and quantifying consumer-perceived barriers to purchasing green sports pr...
Consumers have started to become aware of the negative aspects of conventional meat, including concerns about environmental issues, animal welfare, and consumer health. Alternative meats (i.e., cultured meat and plant-based meat alternatives) have be...
Information and Communication Technologies (ICT) have been identified as potential enablers for alternative forms of sharing surplus food to prevent food loss and waste. Food sharing platforms can also provide an entry point to the sustainability tra...
This study employs a constructivist grounded theory approach based on 69 in-depth interviews conducted between March 2022 and December 2023 to examine socio-cognitive dynamics in Korea’s bottled water and household water purifier markets. The s...
26 February 2023
Food is fundamental in the decision making of pregnant and breastfeeding women to care for their own health and that of their child. In this paper, we explore some common food classification systems and certain attributes assigned to these categories...
The field of nutrition will face numerous challenges in coming decades; these arise from global consumption patterns and lead to a high use of resources. Actors in the catering sector face difficulties in promoting their solutions for a more sustaina...
This study investigates the influence of monthly income level (low, medium, and high) on consumer behavior regarding a newly launched cream cheese product enriched with berry by-products. A panel of 345 participants was surveyed, and data were analyz...
The dynamic digital transformation of the retail and services sectors has accelerated the implementation of phygital solutions, which seamlessly merge physical and digital environments. While these tools offer profound opportunities for sustainable b...
Background/Objectives: This study investigates consumer perceptions and acceptance of ionizing radiation (IoR) as a perishable food stabilisation technology. Consumers’ preferences influence the success of emerging food technologies. Therefore,...
Current societies are based on huge flows of information and knowledge circulating on the Internet, created not only by traditional means but by all kinds of users becoming producers, which leads to fake news and misinformation. This situation has be...
The usage of pesticides is deemed essential to ensure crop production for global food security. Conventional chemical pesticides have significant effects on ecosystems. Nanopesticides are increasingly considered an emerging alternative due to their h...
Reducing enteric methane production from ruminant livestock has been positioned as a key intervention to reduce global greenhouse gas emissions. Bovaer©, a feed additive purported to reduce enteric methane emissions in dairy cows by nearly a thi...
The collaborative economy comprises resource circulation systems where consumers can act as both obtainers and providers of products and services. Despite considerable research on collaborative economies, there is a dearth of understanding of how ind...
Focusing on public-centered, social-mediated crisis communication, the current exploratory study drew on situational crisis communication theory to formulate a comprehensive view of consumer reactions to crisis. Data mining and automated content anal...
The COVID crisis of the past three years has greatly impacted stakeholder relationships between scientists, health providers, policy makers, pharmaceutical industry employees, and the public. Lockdowns and restrictions of civil liberties strained an...
Background: Research on the consumer acceptance of alternative meats will aid our understanding of how to increase their consumption and demand. There are limited data on this in the Asian context, particularly comparing various alternative meat prod...
Metaverses have been hailed as the next arena for a wide spectrum of technovation and business opportunities. This research (∑ N = 714) focuses on the three underexplored areas of virtual commerce in AI-enabled metaverses: blockchain-powered cryp...
The current real estate market is in disarray, implying that reforms and incorporation of sustainable and green elements are crucial, especially for younger generations. This becomes more vivid for the case of developing countries and the Middle East...
Excessive average daily pork intake of Chinese residents increases the risk of obesity and related chronic diseases. Understanding consumers’ preference for the Front-of-Package (FOP) labeling on fresh pork is of practical significance for desi...
Therapeutic communities face high drop-out rates and general distrust of their effectiveness among substance users. Actively involving users early in treatment promotes greater compliance with the treatment and is predictive of better outcomes. Howev...
Oil spills cause socioeconomic and ecological damage to the marine environment and local communities. Implementing policies to effectively cope with such incidents is a challenging task due to the negative public perceptions about governmental respon...
29 February 2020
Marijuana is the most consumed illicit drug in the world, with over 192 million users. Due to the current legalization push of marijuana in the United States, there has been a lack of oversight regarding its public health policies, as marijuana advoc...
Food plants provide a regulated source of delivery of functional compounds, plant secondary metabolites production being also tissue specific. In grape berries, the phenolic compounds, flavonoids and non-flavonoids, are distributed in the different p...
Adulteration of high-value beef with lower-priced alternatives is a world-wide problem resulting in consumers’ distrust and market chaos. Therefore, effective methods for the identification and quantification of adulterated beef products are ur...
Prolonged financial crises force households to adopt strategies intended to preserve wealth and support financial resilience. Among these strategies, physical gold has become an increasingly attractive safe-haven asset, yet limited evidence exists on...
Mora Romagnola is an autochthonous pig breed, raised in the north of Italy. Mono-breed pork products of this breed are part of important niche value chain that is intrinsically linked to the conservation of this local genetic resources that can only...
The importance of biotechnology for the global economy is growing, including developments in the field of genetically modified organisms (GMO), which have revolutionized the cultivation of several major food crops. Despite the many benefits from intr...
Unwanted telemarketing calls are a persistent source of consumer frustration and a legally regulated issue in Germany. At first glance, the idea of addressing this problem with AI-based voice technology appears contradictory: why should an automated...