Next Article in Journal
Quantifying the Coach–Athlete–Parent (C–A–P) Relationship in Youth Sport: Initial Development of the Positive and Negative Processes in the C–A–P Questionnaire (PNPCAP)
Next Article in Special Issue
Prevention and Control of Foodborne Diseases in Middle-East North African Countries: Review of National Control Systems
Previous Article in Journal
Phenomenological and Thermodynamic Model of Gas Exchanges in the Placenta during Pregnancy: A Case Study of Intoxication of Carbon Monoxide
Previous Article in Special Issue
Cognitive Biases of Consumers’ Risk Perception of Foodborne Diseases in China: Examining Anchoring Effect
Open AccessArticle

Avian Influenza—Factors Affecting Consumers’ Purchase Intentions toward Poultry Products

by Xiaowei Wen 1, Sangluo Sun 1, Lin Li 2,*, Qinying He 1 and Fu-Sheng Tsai 3,4,5,*
1
College of Economics and Management, South China Agricultural University, Guangzhou 510642, China
2
Youth Volunteers’ Guidance Center of Guangzhou, Guangzhou 510642, China
3
Department of Business Administration, Cheng Shiu University, Kaohsiung 83347, Taiwan
4
Center for Environmental Toxin and Emerging-Contaminant Research, Cheng Shiu University, Kaohsiung 83347, Taiwan
5
Super Micro Mass Research and Technology Center, Cheng Shiu University; Kaohsiung 83347, Taiwan
*
Authors to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2019, 16(21), 4139; https://doi.org/10.3390/ijerph16214139
Received: 31 July 2019 / Revised: 29 September 2019 / Accepted: 18 October 2019 / Published: 28 October 2019
(This article belongs to the Special Issue Food-Borne Disease Prevention and Risk Assessment)
Recently, continuing outbreaks of avian influenza in China have not only caused great loss to the agricultural sector but also brought fear and distrust to consumers, seriously undermining consumer confidence in chicken products. We investigated consumers’ purchase intentions during avian influenza outbreaks by examining a regionally representative sample of 330 consumers in Guangzhou. With respect to 7 kinds of attributes, the ordered logit analysis indicated that possible health threat and uncertainty of the origin of poultry products may cause concern among consumers and cause them to avoid purchasing chicken products. Media reports have a great influence on consumers’ intentions to purchase chicken products during avian influenza outbreaks. Overall, this study suggests establishing an effective mechanism of public knowledge (of chicken products’ safety and quality) enhancement, in order to curb misleading media reports during avian influenza outbreaks. View Full-Text
Keywords: consumption; avian influenza; purchase intentions; media; China consumption; avian influenza; purchase intentions; media; China
MDPI and ACS Style

Wen, X.; Sun, S.; Li, L.; He, Q.; Tsai, F.-S. Avian Influenza—Factors Affecting Consumers’ Purchase Intentions toward Poultry Products. Int. J. Environ. Res. Public Health 2019, 16, 4139.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop