241 Results Found

With the increasing amount of attention paid to sustainable tourism, balancing tourism growth with ecosystem conservation has become critical. As one of the most concentrated forms of tourism, island tourism is subject to distinct ecological pressure...

High-quality biosecurity practices are critical to restarting international tourism. Effective market segmentation improves the communication and efficacy of health advice. Travel frequency is an important basis for health-related consumer segmentati...

This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behav...

Food loss and waste are a major global problem as reflected in the United Nations Sustainable Development Goal 12. Households constitute the primary source of food waste worldwide. The development of effective solutions depends on a comprehensive und...

With the current rapid economic development, restaurant practitioners need to pay attention to the issue of how fine-dining restaurants can achieve sustainable operations in the presence of fierce competition. Fine-dining restaurants have gradually b...

With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic an...

Workplace energy conservation is vital for sustainability, as it reduces environmental harm, lowers greenhouse gas emissions, and conserves natural resources. Such procedures lead to significant financial savings, adherence to environmental standards...

Insects constitute a vital component of terrestrial ecosystems, yet their ongoing global decline underscores the urgency of identifying the factors that facilitate or hinder public engagement in their conservation. This study identifies the key psych...

This study applies the theory of planned behavior and value–attitude–behavior hierarchy model to examine the influence of green product consumption values on the green product buying attitude and green product purchase behavior. Additiona...

Recent studies have begun to bridge the gap between general and workplace pro-environmental behavior by adapting specific existing behavioral models to the workplace environment. This conceptual article proposes a different approach by synthesizing t...

Drawing on the Value–Attitude–Behavior framework, this study aims to investigate the relationship between environmental values and pro-environmental behavior and the mediating role of environmental attitudes in this relationship among Gen...

The increasing popularity of social media and the growth of gourmet food culture have elevated molecular gastronomy as a unique dining experience that enhances consumers’ perceptions of value through innovative food presentation and sensory mar...

Given the urgent climate change and food security challenges, upcycled food products are crucial for sustainable food production and waste management. This study investigates Taiwanese consumer behavior towards upcycled foods using the value–at...

Plant-based meat alternatives (PBMAs) are gaining momentum in response to rising demand for sustainable and healthier diets. Drawing on an integrated framework combining the Theory of Planned Behavior (TPB) and the Value–Attitude–Behavior...

Digital detox has emerged as a response to the growing intensity of social media use among young adults. This study examines digital detox intention among Indonesian Generation Z by situating disengagement from social media within social and informat...

This study investigates the drivers of older adult loyalty (OAL) in Thailand’s rail passenger transport sector. Using structural equation modeling (SEM), data from 625 older rail passengers were analyzed to examine the direct and indirect pathw...

The overconsumption of clothing has detrimental impacts on society and the environment. For consumers, reducing consumption is complicated by the vital role that clothing plays in individual expression. This study examined the influence of personal v...

Adult children accompanying their parents on trips is a particular form of family tourism. During family travel, adult children assume two roles: as tourists, they pursue personal hedonic experiences, while as children, they also bear the responsibil...

Flexitarian meals were operationalized in this study as a heterogeneous set of meal-level options within a flexible meat-reduction context rather than as a standardized product category. Drawing on complementary perspectives informed by Innovation Re...

This study explores the factors that influence Gen Z consumers’ green purchasing behavior, addressing a gap in current research by combining the Theory of Planned Behavior, the Theory of Consumption Values, and Generational Theory, and applying...

This study developed a model that examined the relationship between undergraduate students’ beliefs, norms and pro-environment behavioral intentions in the context of global climate change (GCC). The model was further evaluated to determine whether l...

Digital agricultural technologies can support the living conservation and sustainable development of agricultural heritage sites, but farmers’ adoption behavior in these contexts remains underexplored. This study examines the endogenous drivers...

Tourists have been attracted to world heritage sites (WHSs) by their Outstanding Universal Value (OUV). In view of the Stimulus-Organism-Response (S-O-R) framework and the theory of attitude and behavior, by employing 563 tourist samples from Mount S...

According to attitude–behavior theory, the emotions generated by tourists’ travel experiences can influence their subsequent behavioral intentions. This quantitative study analyzed 398 survey questionnaires using a structural equation mod...

This study integrates the Theory of Planned Behavior and the Theory of Consumption Values through a mixed-methods approach (structured interview and structural equation model) to investigate cross-platform disposal behaviors for idle clothing on soci...

The economy has suffered unprecedentedly during the COVID-19 pandemic, including the shared accommodation sector. This study aims to discover the pandemic consumer behavior model for the recovery of the sector as well as investigate the economic resi...

Minimalism is a promising approach that supports consumers’ shift towards sustainable behaviors, with the perks of increasing emotional well-being. To understand which socio-psychological factors and intrinsic values determine the adoption of a...

Accompanied by the flourishing development of China’s prepared dishes industry, understanding consumer purchasing decisions helps companies clarify market needs and expectations. This study analyzed consumers’ willingness to purchase prep...

While environmental awareness is crucial for ecological governance, its sociocultural foundations across different macro-institutional contexts remain underexplored. This study compares the sociocultural correlates of environmental awareness in China...

Excessive dependence on autonomous vehicles (AVs) may exacerbate traffic congestion and increase exhaust emissions in the future. The diffusion of AVs may be significantly affected by the public’s acceptance. A few factors that may affect peopl...

The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude...

Road accidents are caused by humans, vehicles, and road environments. Human attitudes affect behavioral changes and can lead to unsafe riding behavior. The sex of an individual is a key factor that affects their riding behavior. We aimed to use struc...

Despite Türkiye’s high agricultural potential, consumer interest in organic foods remains limited. Understanding the motivations of Turkish consumers who prefer organic foods is crucial for expanding the domestic organic market. This resea...

This study investigates the relationship between materialism and pro-environmental behavior, focusing on the moderating role of narcissism in the attitude–behavior gap. A mixed-method research design was employed, combining a preference-based c...

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and...

The use of organic food is of paramount importance in ensuring the safety of our food supply and safeguarding the well-being of people worldwide. This study aims to add to existing knowledge about family perceptions toward organic food consumption, s...

This study investigates the determinants of eco-buying behavior by drawing from the Theory of Planned Behavior (TPB) and considering green consumption values and prosocial attitudes. Using a cross-sectional survey of 436 adults in the UK and employin...

The purpose of this study was to examine the purchase intention of innovative new product (e.g., Galaxy Fold) by integrating behavioral reasoning theory (BRT) to the theory of reasoned action (TRA) and theory of planned behavior (TPB) to test the rel...

The current study sought to extend the literature on antecedents of the green behavioral intentions of hotel guests in a developing country context. Building on the theory of planned behavior and moral norm-activation theory, antecedents of the green...

This study explores the relationship between forest culture (FC) and sustainable consumption by applying the means-end chain (MEC) theory. Compared with general products, FC products are consumed from a value consumption perspective, and their benefi...

This study examines the interrelations among the perception of Gen Z towards tourism’s negative environmental impacts, adoption intentions of eco-friendly travel apps, and attitudes towards the value of these apps, as well as the mediating role...

This study extends the theory of planned behavior model and examines the humane factors (altruism, environmental knowledge, personal appearance concerns, attitude, perceived behavioral control, and subjective norms) that shape attitudes and buyer beh...

This study explores the underlying psychological structure of purchasing value-added pulse products. It expands the theory of planned behavior (TPB) model by incorporating an emotional factor and explains consumers’ attitudes and subsequent beh...

Novice drivers have become the main group responsible for traffic accidents because of their lack of experience and relatively weak driving skills. Therefore, it is of great value and significance to study the related problems of the risky driving be...

Marine tourism embodies a sustainability paradox: high economic value coexists with ecological harm. Yet how macro-level policies shape pro-environmental intentions among transient, socially disembedded tourists remains unclear. Integrating instituti...

This study presents a critical literature review on the tourist attitude–behavior gap and intention–behavior gap in sustainable tourism research and proposes future research directions. A systematic review was conducted using preferred re...

In China, an effective form of agricultural organization called an agri-industrialized union (AIU) has been on the rise and is recognized as making a great contribution to rural revitalization. However, individual AIUs appear to be conducted in diffe...

Sustainable development purposes require strong emphasis on green food promotion as an essential component. The decision-making process of Generation X members toward green food consumption creates important effects on both personal health and enviro...

The objective of this study is to explore the relationships among four key attributes—nutritional value, attitude, repurchase intention, and price fairness—in the context of the cereal product market. Additionally, the research investigat...

From a previous literature review, there are rare studies that focus on integrating Sustainability Values (SVs), the Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict potential travelers&rsqu...