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Ecotourism as a Catalyst for Environmental Conservation: Balancing Tourism and Ecosystem Preservation

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 31 December 2025 | Viewed by 3049

Special Issue Editors


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Guest Editor
Business School, Qingdao University, 62 Kedazhi Road, Qingdao, China
Interests: heritage tourism; sustainable tourism development; tourism marketing; tourist psychology and behaviors
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
International School of Cultural Tourism, Hangzhou City University, Hangzhou 310015, China
Interests: green consumption; minimalism; tourists; environmentally responsible behavior

Special Issue Information

Dear Colleagues,

Since the 1960s, human beings have rapidly reflected on and recognized the relationship between themselves and nature. In 1972, the United Nations issued the “Declaration on the Human Environment”, which solemnly stated that while humans are developing and utilizing the environment, they also bear the obligation to protect nature. After the 1990s, the emergence of a series of milestone programmatic documents represented by the “Rio Declaration on Environment and Development” and “Agenda 21” marked the period when achieving harmonious development between man and nature became global consensus. As a new form of human civilization, ecological civilization is based on respecting and protecting nature, and emphasizes the interdependence and mutual promotion between human beings and the natural environment. All industries need to pay full attention to environmental protection while developing, which is especially important in the tourism industry. Determining how to develop ecotourism and balance tourism and ecosystem protection has become a topic of great concern in the tourism academic and industry circles.

The impact of tourism activities on the ecosystem of tourist attractions is multifaceted, with both subjective and objective impacts. Subjective impacts mainly come from the development needs of the tourism industry, such as scenic area development, road construction, and tourism service facility construction. These activities often cause direct damage to the natural ecosystem, such as vegetation destruction, soil erosion, and water pollution. At the same time, tourists' subjective behaviors during their visit, such as climbing, breaking plants, and picking fruits, could also cause irreversible damage to the ecosystem. Objective impacts are mainly reflected in the consequences that are not caused by subjective intent during tourism activities, such as soil compaction and vegetation damage caused by tourists' trampling, noise pollution affecting animal habitats, and environmental pollution resulting from large amounts of garbage generated by tourism activities. Tourism activities are diverse, and determining how to integrate multiple groups, including tourists, community residents, and government and non-governmental organizations, into the tourism ecological development system to achieve value co-creation is worth attention.

In this light, determining how ecotourism can be activated as a catalyst for environmental protection and how to strengthen environmental education through ecotourism are topics that need urgent research. Relevant topics would include but not be limited to tourists’ pro-environmental behaviors, ecotourism planning and development, value co-creation of ecotourism, environmental education and ecosystem preservation in ecotourism, technology innovation and green consumption, and community support for ecotourism. Therefore, this Special Issue calls for papers that address such issues in the tourism industry. Any conceptual/empirical study that is relevant to the topic or that presents appropriate implications is invited for submission to this Special Issue, which will serve as the cornerstone for the sustainability of the global tourism industry.

Dr. Xiaoting Chi
Dr. Wenjia Ruan
Dr. Young-joo Ahn
Guest Editors

Manuscript Submission Information

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Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • ecotourism
  • sustainable tourism
  • environmental conservation
  • ecosystem preservation
  • tourist behavior
  • environmental education
  • tourism co-creation
  • tourism planning and development
  • tourism management
  • tourism impacts
  • digital technology and green consumption in tourism
  • green leadership
  • ESG (environmental, social, and governance)
  • pro-environmental behavior
  • food waste management
  • green lifestyle

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Published Papers (3 papers)

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Research

27 pages, 1340 KiB  
Article
Promoting Sustainable Island Tourism Through Tourists’ Environmentally Responsible Behavior: Integrating VIP, VAB, and TPB
by Yuhao Lin, Ji-Hwan Yoon and Guangyu Xiao
Sustainability 2025, 17(11), 4792; https://doi.org/10.3390/su17114792 - 23 May 2025
Viewed by 466
Abstract
With the increasing amount of attention paid to sustainable tourism, balancing tourism growth with ecosystem conservation has become critical. As one of the most concentrated forms of tourism, island tourism is subject to distinct ecological pressures, making the study of tourists’ environmentally responsible [...] Read more.
With the increasing amount of attention paid to sustainable tourism, balancing tourism growth with ecosystem conservation has become critical. As one of the most concentrated forms of tourism, island tourism is subject to distinct ecological pressures, making the study of tourists’ environmentally responsible behavior (TERB) both urgent and necessary. However, research on TERB in island tourism remains limited. In this study, we investigated Jeju Island as a case study and, based on 575 valid responses, integrated the value–identity–personal norm (VIP), value–attitude–behavior (VAB), theory of planned behavior (TPB), and complexity theory models to explore the formation pathways of TERB systematically. Structural equation modeling (SEM) confirmed that the core components of the VIP, VAB, and TPB models positively influence the development of TERB, while nationality emerged as a significant moderator. Fuzzy-set qualitative comparative analysis (fsQCA) further revealed six causal configurations, highlighting the diverse and non-linear TERB pathways. These findings will serve as significant theoretical insights into TERB and provide practical strategies for utilizing ecotourism as a tool for sustainable island tourism development. Full article
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18 pages, 825 KiB  
Article
Perception of the Importance of Applying Environmental Innovations to Tourism Businesses in Slovakia
by Tünde Dzurov Vargová and Daniela Matušíková
Sustainability 2025, 17(6), 2549; https://doi.org/10.3390/su17062549 - 14 Mar 2025
Viewed by 575
Abstract
The presented paper focuses on the current state and evaluation of the integration of environmental innovations from the perspective of the tourism enterprise sector in Slovakia. The quantitative approach herein was conducted by means of a questionnaire survey for the assessment of perceptions [...] Read more.
The presented paper focuses on the current state and evaluation of the integration of environmental innovations from the perspective of the tourism enterprise sector in Slovakia. The quantitative approach herein was conducted by means of a questionnaire survey for the assessment of perceptions about environmental innovations in 144 tourism accommodation companies regarding their importance, attractiveness, usefulness, and financial consequences. These innovations are essential for enhancing business efficiency and competitiveness despite their high costs and intensive maintenance. Important aspects include energy-efficient technologies, clean production technologies, and resource efficiency, which have reduced costs, enhanced corporate image, and improved environmental management. In any case, most obstacles have been linked to economic factors or the need for specialized training for these technologies. This analytical study, using descriptive statistics, semantic differentials, and the Friedman test, found no significant differences among businesses and a strong consensus on the adoption of these innovations to improve operational effectiveness. This research deepens understanding of how environmental innovations transform tourism businesses and contribute to business efficiency. Recommendations for policy and business practices that may successfully support implementation and ensure long-term benefits are presented. Full article
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23 pages, 2215 KiB  
Article
An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation
by Xinjie Zheng, Yuhao Lin, Xin Cheng, Young-joo Ahn and Xiaoting Chi
Sustainability 2025, 17(4), 1422; https://doi.org/10.3390/su17041422 - 9 Feb 2025
Cited by 2 | Viewed by 1485
Abstract
Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars in different fields of tourism, but relevant research on the normative activation and formation process of TPEB in geotourism is lacking. Given [...] Read more.
Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars in different fields of tourism, but relevant research on the normative activation and formation process of TPEB in geotourism is lacking. Given the complexity of behavioral causes and norm activation, this study is grounded in multiple theories, including the norm activation model (NAM), behavioral reasoning theory (BRT), and complexity theory, to illustrate the formation process of TPEB in geotourism. The Zhangye National Geopark, which is located in Gansu Province, China, was chosen as the research case for this study. In total, 502 valid survey responses were utilized for data analysis using partial least squares structural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA). The PLS-SEM results showed that tourist intention for pro-environmental behaviors is linearly affected by moral norms, attitude, social norms, and perceived behavioral control, which are the key components in the NAM and BRT. The fsQCA results identified six causal recipes components that influence the formation of intention for pro-environmental behaviors, confirming the causal complexity principle of complexity theory. Among these, environmental awareness, anticipated emotion of pride, moral norms, attitude, and social norms are considered core variables. These research findings provide significant management guidance and strategies for the environmental protection of geoparks and the sustainable development of geotourism. Full article
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