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Article

The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

1
School of Economics and Management, Northwest University, Xi’an 710127, China
2
School of Management Sciences, Northwestern Polytechnical University, Xi’an 710072, China
3
School of Information and Technology, Northwest University, Xi’an 710127, China
4
Department of Civil Engineering, University of Engineering and Technology, Lahore 54890, Pakistan
*
Author to whom correspondence should be addressed.
Academic Editors: Andrea Pérez and Igor Alvarez-Etxeberria
Sustainability 2021, 13(16), 9249; https://doi.org/10.3390/su13169249
Received: 12 July 2021 / Revised: 30 July 2021 / Accepted: 13 August 2021 / Published: 18 August 2021
(This article belongs to the Special Issue Corporate Sustainability: Innovative Management and Accounting Tools)
Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy. View Full-Text
Keywords: self-transcending and self-enhancing values; attitude towards sustainable entrepreneurship; sustainable entrepreneurial intention; triple bottom line; opportunity recognition self-transcending and self-enhancing values; attitude towards sustainable entrepreneurship; sustainable entrepreneurial intention; triple bottom line; opportunity recognition
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MDPI and ACS Style

Yasir, N.; Mahmood, N.; Mehmood, H.S.; Rashid, O.; Liren, A. The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention. Sustainability 2021, 13, 9249. https://doi.org/10.3390/su13169249

AMA Style

Yasir N, Mahmood N, Mehmood HS, Rashid O, Liren A. The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention. Sustainability. 2021; 13(16):9249. https://doi.org/10.3390/su13169249

Chicago/Turabian Style

Yasir, Nosheena, Nasir Mahmood, Hafiz S. Mehmood, Osama Rashid, and An Liren. 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention" Sustainability 13, no. 16: 9249. https://doi.org/10.3390/su13169249

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