Post COVID-19: Sustainable Strategic Management and Consumer Behavior in the Hospitality/Tourism Industry

Dear Colleagues,

Currently, hospitality and tourism firms are experiencing serious management difficulties due to COVID-19. Because of social distancing measures, the public cannot tour and travel, and it is difficult to visit hotels and restaurants. Although non-face-to-face services are spreading as an alternative to face-to-face services, this cannot be a fundamental solution for achieving business performance management in the hospitality and tourism sectors. However, consumers in the hospitality and tourism industry, who have become accustomed to non-face-to-face services, are expected to use both face-to-face and non-face-to-face services even after the end of the COVID-19 pandemic. We believe that it is time to rethink the sustainable management strategy of hospitality and tourism firms in preparation for the post-COVID-19 era. During the COVID-19 pandemic, consumer behavior has changed, requiring efficient organizational management by hospitality and tourism firms.

In conclusion, sustainable management strategies for hospitality and tourism firms have become very important. Therefore, this Special Issue aims to address issues related to consumer behavior and organizational management in the post-COVID-19 era for companies in the hospitality and tourism industry, such as travel management firms, hotels, restaurants, food services, airlines, cruise operators, and casinos. It focuses on developing business strategies for the sustainable management of hospitality and tourism firms and the improvement of business performance. Thus, this Special Issue calls for the papers focusing on strategic management and consumer behavior for sustainable management of the hospitality and tourism sectors.

Prof. Dr. Hyeon-Mo Jeon
Prof. Hyung-Min Choi
Prof. Hye Jin Sung
Guest Editors

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