Resilience of Tourists’ Repurchase Intention during the COVID-19 Pandemic: The Shared Accommodation Sector
1
School of Business, Hunan First Normal University, Changsha 410205, China
2
Faculty of International Tourism and Management, City University of Macau, Macau SAR 999078, China
3
School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong SAR 999077, China
*
Author to whom correspondence should be addressed.
Academic Editors: Hyung-Min Choi, Hye Jin Sung and Hyeon-Mo Jeon
Sustainability 2021, 13(21), 11580; https://doi.org/10.3390/su132111580
Received: 29 August 2021
/
Revised: 11 October 2021
/
Accepted: 12 October 2021
/
Published: 20 October 2021
(This article belongs to the Special Issue Post COVID-19: Sustainable Strategic Management and Consumer Behavior in the Hospitality/Tourism Industry)
The economy has suffered unprecedentedly during the COVID-19 pandemic, including the shared accommodation sector. This study aims to discover the pandemic consumer behavior model for the recovery of the sector as well as investigate the economic resilience of tourists’ behavior to prevent and control the normalized pandemic. Most of the resilience literature discussed the level of economic and industry revitalization. There are relatively few studies on the individual level of tourists’ resilience. Therefore, we applied the adjusted theory of planned behavior with pandemic-related intrinsic factors to construct the research model, which is analyzed by the SEM approach. The results show that perceived risk affects tourists’ perceived value, trust, and behavioral attitude when repurchasing shared accommodation during the pandemic. The repurchase intention is indirectly affected by the behavioral attitude and perceived value. We concluded that the perceived risk of the pandemic could be resilient with respect to the perceived value, trust, and behavioral attitude for the repurchase intention of the shared accommodation for the sector to recover.
View Full-Text
Keywords:
COVID-19; shared accommodation; perceived risk; perceived value; trust; behavioral attitude; repurchase intention
▼
Show Figures
Figure 1
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Wang, Y.; Peng, K.-L.; Lin, P.M.C. Resilience of Tourists’ Repurchase Intention during the COVID-19 Pandemic: The Shared Accommodation Sector. Sustainability 2021, 13, 11580. https://doi.org/10.3390/su132111580
AMA Style
Wang Y, Peng K-L, Lin PMC. Resilience of Tourists’ Repurchase Intention during the COVID-19 Pandemic: The Shared Accommodation Sector. Sustainability. 2021; 13(21):11580. https://doi.org/10.3390/su132111580
Chicago/Turabian StyleWang, Yan, Kang-Lin Peng, and Pearl M.C. Lin. 2021. "Resilience of Tourists’ Repurchase Intention during the COVID-19 Pandemic: The Shared Accommodation Sector" Sustainability 13, no. 21: 11580. https://doi.org/10.3390/su132111580
Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
