- Proceeding Paper
Identification of Factors Influencing Consumers’ Use of Virtual Try-On Technology Based on UTAUT2 Model
- Jen-Ying Shih and
- Chia-Chieh Yeh
We explored the adoption of virtual try-on (VTO) technology in Taiwan’s fashion retail sector, which has gained prominence as consumer behavior online has changed since the COVID-19 pandemic. Using an extended unified theory of acceptance and u...