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6,344 Results Found

  • Feature Paper
  • Article
  • Open Access
1 Citations
5,817 Views
27 Pages

24 February 2025

We develop a deep reinforcement learning (RL) framework for an optimal market-making (MM) trading problem, specifically focusing on price processes with semi-Markov and Hawkes Jump-Diffusion dynamics. We begin by discussing the basics of RL and the d...

  • Review
  • Open Access
21 Citations
14,366 Views
22 Pages

Reinforcement Learning Approaches to Optimal Market Making

  • Bruno Gašperov,
  • Stjepan Begušić,
  • Petra Posedel Šimović and
  • Zvonko Kostanjčar

22 October 2021

Market making is the process whereby a market participant, called a market maker, simultaneously and repeatedly posts limit orders on both sides of the limit order book of a security in order to both provide liquidity and generate profit. Optimal mar...

  • Article
  • Open Access
6 Citations
4,186 Views
32 Pages

9 August 2022

The present paper is focused on the solution of optimal control problems such as optimal acquisition, optimal liquidation, and market making in relation to the high-frequency trading market. We have modeled optimal control problems with the price app...

  • Feature Paper
  • Article
  • Open Access
9,893 Views
27 Pages

26 February 2025

In recent years, high-frequency trading has become increasingly popular in financial markets, making the dynamic modeling of the limit book and the optimization of market maker strategies become key topics. However, existing studies often lacked deta...

  • Article
  • Open Access
4 Citations
2,888 Views
20 Pages

Research on Long Short-Term Decision-Making System for Excavator Market Demand Forecasting Based on Improved Support Vector Machine

  • Bin Zhang,
  • Teng Yang,
  • Haocen Hong,
  • Guozan Cheng,
  • Huayong Yang,
  • Tongman Wang and
  • Donghui Cao

9 July 2021

Future demand forecasting of the excavators is of great significance to guide the supply and marketing plan. For a long time, market forecasting of the construction machinery is regarded as short-term forecasting, which lacks the analysis of macro-ma...

  • Article
  • Open Access
2,226 Views
31 Pages

16 September 2025

The increasing complexity and commercialization of the global space sector have elevated the strategic role of public–private partnerships (PPPs). However, the criteria for selecting suitable PPP models remain underexplored, particularly regard...

  • Article
  • Open Access
3 Citations
2,235 Views
19 Pages

22 May 2023

The penetration of power generations from renewable energy sources into the power market has a significant impact on the capacity factor of existing power generations. This is because power producers cannot recover a capital cost of power generations...

  • Article
  • Open Access
4 Citations
2,929 Views
24 Pages

30 January 2023

Power retail companies in the electricity market make profits through buying and selling power energy in the wholesale and retail markets, respectively. Traditionally, they are assumed to bid in the wholesale market with the same objective, i.e., max...

  • Article
  • Open Access
37 Citations
13,639 Views
23 Pages

Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach

  • Mehrbakhsh Nilashi,
  • Elaheh Yadegaridehkordi,
  • Sarminah Samad,
  • Abbas Mardani,
  • Ali Ahani,
  • Nahla Aljojo,
  • Nor Shahidayah Razali and
  • Taniza Tajuddin

21 February 2020

Sustainable products and their marketing have played a crucial role in developing more sustainable consumption patterns and solutions for socio-ecological problems. They have been demonstrated to significantly decrease social consumption problems. Ne...

  • Article
  • Open Access
1 Citations
1,790 Views
28 Pages

A Stochastic Decision-Making Tool Suite for Distributed Energy Resources Integration in Energy Markets

  • Sergio Cantillo-Luna,
  • Ricardo Moreno-Chuquen,
  • David Celeita and
  • George J. Anders

17 May 2024

Energy markets are crucial for integrating Distributed Energy Resources (DER) into modern power grids. However, this integration presents challenges due to the inherent variability and decentralized nature of DERs, as well as poorly adapted regulator...

  • Systematic Review
  • Open Access
2,401 Views
38 Pages

10 December 2025

This study assesses how Data-Driven Decision-Making (DDDM) impacts marketing practices and research. Using the PRISMA 2020 protocol, this research conducted systematic reviews of 94 peer-reviewed articles and utilized bibliometric and thematic analys...

  • Article
  • Open Access
20 Citations
5,867 Views
29 Pages

An excessive amount of data is generated daily. A consumer’s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artifici...

  • Article
  • Open Access
3 Citations
2,104 Views
27 Pages

The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly...

  • Article
  • Open Access
2,325 Views
32 Pages

21 August 2025

With the rapid development of technology, an increasingly competitive environment, and evolving consumer behaviour, the use of modern marketing tools has become a key challenge for companies of various types (manufacturing, providing services, sports...

  • Article
  • Open Access
2 Citations
2,107 Views
30 Pages

(1) Background: With the deep integration of e-commerce and video technology, live-streaming marketing has emerged globally and maintained rapid growth. However, most of the current research on live-streaming e-commerce marketing focuses on merchants...

  • Article
  • Open Access
14 Citations
7,060 Views
16 Pages

23 December 2024

This study aims to examine the impact of marketing artificial intelligence (AI) and the specific channels it uses to influence the performance of Jordanian SMEs. In contrast to prior research that focused solely on the direct effects of marketing AI...

  • Article
  • Open Access
298 Views
17 Pages

A Multi-Agent Closed-Loop Decision-Making Framework for Joint Forecasting and Bidding in Electricity Spot Markets

  • Shicheng Zhang,
  • Wangli Deng,
  • Yuqin Zhang,
  • Zhijun Jing,
  • Ning Guo,
  • Jianyu Yu,
  • Bo Wang and
  • Mei Liao

11 December 2025

With increasing renewable energy integration, electricity spot markets exhibit high volatility and uncertainty, making it difficult to balance profit and risk. To address this challenge, this paper proposes Joint (Version 1.0), a multi-agent closed-l...

  • Article
  • Open Access
30 Citations
33,400 Views
32 Pages

6 June 2023

Using a unique sample constructed by 600 investors’ responses to a structured questionnaire, we investigate the impact of behavioral biases on the investors’ investment decision making in the Pakistani equity market, as well as the roles...

  • Article
  • Open Access
5 Citations
4,945 Views
18 Pages

A Stock Market Decision-Making Framework Based on CMR-DQN

  • Xun Chen,
  • Qin Wang,
  • Chao Hu and
  • Chengqi Wang

6 August 2024

In the dynamic and uncertain stock market, precise forecasting and decision-making are crucial for profitability. Traditional deep neural networks (DNN) often struggle with capturing long-term dependencies and multi-scale features in complex financia...

  • Article
  • Open Access
4 Citations
1,570 Views
15 Pages

24 May 2024

With the energy structure transition and the development of the green power market, the role of electricity retailers in multi-market green power trading has become more and more important. Particularly in China, where aggressive green energy policie...

  • Article
  • Open Access
1,728 Views
12 Pages

This paper presents an innovative approach to financial market modelling by integrating fuzzy discount factors into the decision-making process, thereby reflecting the complexities of human behaviour. Traditional financial models often fail to accoun...

  • Article
  • Open Access
5 Citations
2,068 Views
18 Pages

9 April 2023

In the restructured electricity market, retailers are intermediaries between the electricity wholesale market and consumers. Considering the uncertainty of wholesale market price, retailers should consider the risks of their profit caused by the unce...

  • Article
  • Open Access
2 Citations
6,773 Views
21 Pages

8 December 2015

This paper investigates the impact of what the extant literature has come to view as some of the major causes of the 2007 US housing market crisis. In particular we investigate the hypothesized effect of, lax financial regulations, the “savings glut”...

  • Review
  • Open Access
16 Citations
4,325 Views
53 Pages

26 December 2024

This study examines the decision-making optimization of Power-Generation Enterprises (PGEs) in the green certificate market, with a focus on balancing bidding strategies and carbon-reduction targets. Given the increasing complexity of the green certi...

  • Article
  • Open Access
13 Citations
6,851 Views
18 Pages

14 September 2021

Multifold effects of the COVID-19 global health crisis and economic lockdowns are reflected in the insurance industry, and are predicted to expand to the post-COVID-19 era. It is expected that, within a short period of time, the current worldwide sit...

  • Article
  • Open Access
17 Citations
6,761 Views
30 Pages

26 May 2021

Bounded rationality is an important consideration stemming from the fact that agents often have limits on their processing abilities, making the assumption of perfect rationality inapplicable to many real tasks. We propose an information-theoretic ap...

  • Article
  • Open Access
2 Citations
1,828 Views
18 Pages

During the early phases of EV market penetration, German policy makers supported the roll-out of a nation-wide charging infrastructure network by extensive state activities, most notably voluminous funding schemes to provide subsidies for publicly ow...

  • Article
  • Open Access
6 Citations
744 Views
14 Pages

Online auctions are one of the most effective ways of negotiation of salable goods over the internet. Software agents are increasingly being used to represent humans in online auctions. These agents can systematically monitor a wide variety of auctio...

  • Article
  • Open Access
1 Citations
2,809 Views
16 Pages

13 January 2023

A study of the efficiency of the energy companies that are listed on the Polish capital market, which will be the object of the analysis in this paper, is focused on assessing the degree of accomplishment of their basic financial objectives, namely,...

  • Article
  • Open Access
3 Citations
6,122 Views
13 Pages

29 May 2022

In this era of information explosion, smartphones have become a necessary device in our daily life. In order to select a better smartphone, most users try to collect more attributes to help them purchase their own smartphones, including the brand ima...

  • Article
  • Open Access
10 Citations
3,921 Views
18 Pages

24 December 2020

Due to the constant evolution of the electricity markets around the world, new possibilities for contracting electricity are emerging. In Brazil, there are two models available to the consumer: the regulated contracting environment and the free contr...

  • Article
  • Open Access
1 Citations
866 Views
24 Pages

To assist stakeholders in selecting appropriate social media influencers (SMIs), this study proposes a multi-attribute decision-making framework for influencer evaluation based on their key performance metrics and engagement characteristics. This stu...

  • Article
  • Open Access
3 Citations
7,027 Views
21 Pages

25 November 2016

This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness....

  • Article
  • Open Access
45 Citations
13,609 Views
19 Pages

Energy market is subject to changing energy demands on a daily basis. The increasing demand for energy necessitates the use of renewable sources and promotes decentralized generation. Specifically, solar PV is preferred in the energy market to meet t...

  • Article
  • Open Access
13 Citations
3,267 Views
13 Pages

28 March 2019

This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-size...

  • Article
  • Open Access
7 Citations
5,736 Views
14 Pages

Assessing Users’ Behavior on the Adoption of Digital Technologies in Management and Accounting Information Systems

  • Anca Antoaneta Vărzaru,
  • Claudiu George Bocean,
  • Mădălina Giorgiana Mangra and
  • Dalia Simion

5 November 2022

The exponential trend of digital technologies, doubled by the mobility restrictions imposed during the COVID-19 pandemic, caused a paradigm shift in traditional economic models. Digital transformation has become increasingly common in all types of or...

  • Article
  • Open Access
4 Citations
3,412 Views
26 Pages

10 January 2025

The paper aims to examine the relationships between behavioural biases (such as overconfidence and herding) and the rational behaviour of Australian female consumers when making financial decisions. In doing so, the paper showcases the financial illi...

  • Article
  • Open Access
37 Citations
8,833 Views
18 Pages

14 April 2021

The effects of green marketing orientations for increasing the competitive advantage and improving the sustainability of the hospitality industry during the COVID-19 pandemic are receiving more attention. As the hospitality industry attempts to assim...

  • Article
  • Open Access
17 Citations
6,063 Views
30 Pages

Assessing the Broader Value of Planted Forests to Inform Forest Management Decisions

  • Richard T. Yao,
  • David J. Palmer,
  • Tim W. Payn,
  • Sally Strang and
  • Colin Maunder

24 May 2021

This study highlights the importance of incorporating objectively quantified, non-market environmental values (such as avoided erosion and carbon sequestration) into land use decision making for sustainable forest management. A continuously developin...

  • Article
  • Open Access
5 Citations
4,628 Views
22 Pages

25 March 2024

In recent years, influencer marketing has taken over traditional brand advertisements on social media platforms, combining word-of-mouth marketing with celebrity endorsements. However, there has been limited academic research on the key success facto...

  • Article
  • Open Access
4 Citations
2,320 Views
25 Pages

26 March 2025

Companies’ marketing decision-making effectiveness depends on the quality of actions and time. In the current digital era, any marketing decision making must be timely in response to customers’ feedback, and implementing artificial intell...

  • Article
  • Open Access
3 Citations
2,235 Views
28 Pages

5 July 2024

This study aims to develop a model for the closed-loop supply chain of photovoltaic (PV) systems. The primary objective addresses strategic and tactical decision-making using a two-stage approach. To pinpoint suitable locations for solar power plants...

  • Article
  • Open Access
387 Views
21 Pages

Online Marketing Tools and Students’ Career Decision Processes: Managerial Insights from Iraqi Higher Education

  • Mehmet Karakus,
  • Sandra Nelly Leyva-Hernández,
  • Sanar Muhyaddin,
  • Selman Tetik,
  • Ibrahim Keles and
  • Nurettin Can

5 January 2026

This study explores how digital and traditional marketing tools influence higher education students’ career decision-making, satisfaction, and career commitment during students’ educational trajectories in Iraq’s rapidly expanding u...

  • Article
  • Open Access
31 Citations
8,125 Views
19 Pages

Health promotion campaigns are used to raise awareness about health issues with the purpose of improving health outcomes and community wellbeing. They are important for increasing community awareness of health behavior changes. In the application of...

  • Article
  • Open Access
3 Citations
5,283 Views
19 Pages

14 December 2022

We studied the ability to reduce the supply–demand mismatch of a periodic Make-to-Order (MTO) production system using safety stocks with marketing managing demand using lead-time guarantee and price as levers. The aim is to understand the inter...

  • Article
  • Open Access
12 Citations
3,429 Views
17 Pages

30 December 2020

The transfer of rural collective construction land into the market (RCCL marketization) is an important starting point for breaking the urban–rural dual system, realizing the sustainable use of land resources and promoting the integrated develo...

  • Article
  • Open Access
24 Citations
16,470 Views
17 Pages

28 February 2024

Investment decision-makers increasingly rely on modern digital technologies to enhance their strategies in today’s rapidly changing and complex market environment. This paper examines the impact of incorporating Long Short-term Memory (LSTM) mo...

  • Article
  • Open Access
1 Citations
5,595 Views
20 Pages

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

  • Theodore Tarnanidis,
  • Nana Owusu-Frimpong,
  • Bruno Barbosa Sousa,
  • Vijaya Kittu Manda and
  • Maro Vlachopoulou

23 July 2025

The aim of this study is to analyze the factors that influence consumer referents or reference points and their interaction during the decision-making process, along with the principles of prospect theory in the metaverse with market and retail examp...

  • Article
  • Open Access
1 Citations
1,910 Views
14 Pages

28 October 2024

Moving a relationship of widespread conflicts and distrust into a virtuous circle of trust and cooperation is challenging, yet the case examined in this article shows that it is possible. A problematic start can indeed lead to a positive outcome. In...

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