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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Decision Making in Multi-Issue e-Market Auction Using Fuzzy Techniques and Negotiable Attitudes

by
Madhu Goyal
,
Jie Lu
and
Guang Zhang
University of Technology, Sydney, PO BOX 123 Broadway NSW 2007 Australia
J. Theor. Appl. Electron. Commer. Res. 2008, 3(2), 97-110; https://doi.org/10.4067/S0718-18762008000100009
Submission received: 16 April 2007 / Revised: 17 January 2008 / Accepted: 14 April 2008 / Published: 1 August 2008
Versions Notes

Abstract

Online auctions are one of the most effective ways of negotiation of salable goods over the internet. Software agents are increasingly being used to represent humans in online auctions. These agents can systematically monitor a wide variety of auctions and can make rapid decisions about what bids to place in what auctions. To be successful in open multi-agent environments, agents must be capable of adapting different strategies and tactics to their prevailing circumstances. This paper presents a software test-bed for studying autonomous bidding strategies in simulated auctions for procuring goods. It shows that agents’ bidding strategy explore the attitudes and behaviors that help agents to manage dynamic assessment of prices of goods given the different criteria and scenario conditions. Our agent also uses fuzzy techniques for the decision making: to make decisions about the outcome of auctions, and to alter the agent’s bidding strategy in response to the different criteria and market conditions.
Keywords: Agents; Attitudes; Bidding strategy; Fuzzy sets; Linguistic variables Agents; Attitudes; Bidding strategy; Fuzzy sets; Linguistic variables

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MDPI and ACS Style

Goyal, M.; Lu, J.; Zhang, G. Decision Making in Multi-Issue e-Market Auction Using Fuzzy Techniques and Negotiable Attitudes. J. Theor. Appl. Electron. Commer. Res. 2008, 3, 97-110. https://doi.org/10.4067/S0718-18762008000100009

AMA Style

Goyal M, Lu J, Zhang G. Decision Making in Multi-Issue e-Market Auction Using Fuzzy Techniques and Negotiable Attitudes. Journal of Theoretical and Applied Electronic Commerce Research. 2008; 3(2):97-110. https://doi.org/10.4067/S0718-18762008000100009

Chicago/Turabian Style

Goyal, Madhu, Jie Lu, and Guang Zhang. 2008. "Decision Making in Multi-Issue e-Market Auction Using Fuzzy Techniques and Negotiable Attitudes" Journal of Theoretical and Applied Electronic Commerce Research 3, no. 2: 97-110. https://doi.org/10.4067/S0718-18762008000100009

APA Style

Goyal, M., Lu, J., & Zhang, G. (2008). Decision Making in Multi-Issue e-Market Auction Using Fuzzy Techniques and Negotiable Attitudes. Journal of Theoretical and Applied Electronic Commerce Research, 3(2), 97-110. https://doi.org/10.4067/S0718-18762008000100009

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