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Open AccessArticle

A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness

1
College of Life Science & Biotechnology, Korea University, Seongbuk-gu, Seoul 02841, Korea
2
Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea
*
Author to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Sustainability 2016, 8(12), 1225; https://doi.org/10.3390/su8121225
Received: 15 July 2016 / Revised: 15 November 2016 / Accepted: 16 November 2016 / Published: 25 November 2016
This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry. View Full-Text
Keywords: human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy
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Lim, J.-Y.; Yoo, S.H.; Won, D. A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness. Sustainability 2016, 8, 1225.

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