177 Results Found

Recently, several studies on information systems have applied the Uses and Gratifications theory to investigate individual use of social media, and have reported the role of different gratifications in predicting users’ behaviors. However, no a...

Background: The present study’s main aim was to determine the predictors of movie rewatchability and recommendations. Methods: Using a sample of 318 participants, we first tested the structure of a gratification scale from watching a movie. The...

In this study, we use gratifications (U&G) theory to explore how social media shapes Millennials’ gastronomic destination choices. Rather than treating social media influence as uniform, we identify three key gratifications obtained from ga...

The literature pays little attention to the impact of gratifications on fake news sharing among Chinese social media users, and fuzzy-set qualitative comparative analysis (fsQCA) is rarely used in fake news research. This study investigated the relat...

This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study...

This study introduces and applies the uses and gratifications theory to travel and tourism, resulting in a classification of U & G motivations (extant items) for this field. Uses and gratifications motivations are important for understanding e-to...

TikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portugue...

An intelligent tour service system including an augmented reality (AR) tour-sharing Application (APP) and a query-answering server was developed in this study to promote tourist attractions involving local Hakka culture in Thailand. Subsequently, use...

Users are attracted by augmented reality games to fulfil their needs. Two objectives are proposed: (1) to research the motivations of those using augmented reality mobile games; (2) to define a structural model based on Uses and Gratifications Theory...

The coronavirus (COVID-19) pandemic and recent economic recession have been impacting many people’s mental health. The experience of social distancing created new hardships for people who already reported symptoms of depression or anxiety. In t...

Due to the phenomenal growth of e-commerce, online shopping has recently become a worldwide trend. This fosters many online shopping platforms to enter into Asian emerging markets, which evolves a need to understand online decision-making processes i...

This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist...

Some research suggests that parents on social media have access to greater social support and health information. However, evidence also connects parental social media use to negative outcomes including increased parental stress, depression, and dist...

Through the theoretical frameworks of the media system dependency model and uses and gratifications theory, this study examined the uses of social media by Syrian refugees in Jordan and Turkey. A mixed-methods approach was used to increase the credib...

After the COVID-19 pandemic, traditional online shopping with pictures and videos has been transformed into livestreaming shopping. Various apps for livestreaming shopping have gained popularity, and TikTok livestreaming (TTL) accounts for more than...

The delay of gratification (DoG) is defined as the willingness to forego immediate satisfaction to achieve greater long-term gratification. This ability is essential in adolescence, as its development is crucial against desirable versus undesirable b...

With the rapid development of artificial intelligence (AI) technology, AI educators have become a reality. The advancement and increasing applications of AI technology in higher education not only provide more efficient tools for teachers in long-ter...

While previous research on inhibition in people with Down syndrome (DS) reported contradictory results, with no explicit theoretical model, on the other hand, a more homogeneous impaired profile on the delay of gratification skills emerged. The main...

Parental educational involvement is a pivotal factor associated with an individual’s academic development; however, its specific association with academic delay of gratification and the underlying mechanisms remain not fully understood. Drawing...

Background/Objectives: Early parenting can influence child self-regulatory skills, which are in turn linked to allostatic load (AL)—a predictor of future morbidity and mortality. However, this mechanistic pathway from early parenting to later A...

The purpose of this study is to analyze the competitive relationships among the four major Global Distribution Systems (GDSs), which are representative reservation systems in the tourism industry by using niche theory. To that end, niche theory, whic...

This study examines the role of laughter in media content, focusing on traditional non-humorous entertainment talk shows with hosts, guests and a studio audience. The analysis, which documents over 20,000 instances of laughter in just 60 episodes (on...

Social networking site smartphone applications have been widely used among Chinese young adults. However, less is known about their effects on emotional health and the mechanisms through which they function. This study analyzes the relationship betwe...

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is need...

This study applies and builds on the Use and Gratification (U&G) theory to explore consumer acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in China. Data were gathered via an anonymous online survey...

Generative AI is becoming integral to daily workflows, fostering a novel form of functional cognitive AI dependency distinct from pathological addiction. While emerging research acknowledges this phenomenon, the specific psychological mechanisms unde...

The main purpose of this study is to examine how use and gratification and social presence might influence the purchase intention of the products presented in the short videos, mediated by perceived value, attitude, and digital dependency. The resear...

The current study explored the mechanism of self-concealment on perceived social support among youth living alone and tried to clarify the two mediating variables, which are “psychological needs met through internet gratification” and &ld...

This research investigates the key factors influencing young users’ continuous use of digital twin-enhanced metaverse museums. Attracting young users to use the metaverse museum for a more extended period consistently contributes to increasing...

In the present time of web-based social networking, visual communication assume a key job in business and public communication. Social networking with its astute features has the ability to pull in numerous to interface with others. Visual communicat...

This study examines the factors that motivate viewers to financially support streamers on the Twitch digital platform. It proposes a conceptual framework that combines the uses and gratifications theory (UGT) with Michel Foucault’s concept of t...

This study employs uses and gratifications theory and the news value of celebrity to explore comments from New Zealanders on the news coverage of the death of Queen Elizabeth II, New Zealand’s constitutional Head of State. Twenty-five participa...

By adopting niche theory, this study compared social media with news media and interpersonal communication regarding their capabilities in satisfying people’s information needs of daily use, surveillance, convenience, and information quality du...

This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assista...

This study aims to examine firstly the motivations of esports spectators driving them to engage in consumption behaviour, and secondly, two spectator groups (League of Legends, LOL; Hearthstone) to compare the findings of the independence model and t...

In this article, the authors argue that social media is becoming a more influential medium for religious services in Bangkok, Thailand. Buddhism, with an attendant mixing of Thai animistic beliefs in spirits, inanimate objects, and talismans, along w...

This study analyzed how the behavioral patterns of esports and authentic sports viewers differ, adopting user and gratification theory and media transportation theory. In particular, it was investigated whether there was a difference in behavioral pa...

Dutch farmers are turning to YouTube for insights into the nitrogen crisis. While the platform provides access to diverse information, its algorithmic structure—driven largely by economic interests—personalizes content delivery. This stud...

Although the use of mobile payments has become increasingly prevalent, understanding the factors that persuade users to continue to rely on the transaction method remains limited. This study applied the Uses and Gratifications Theory and a contingenc...

A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms....

This study aims to investigate the factors that affect physicians’ healthcare service provision behavior on healthcare service platforms. A research model was proposed based on the related literature and uses and gratifications theory and self-...

This study explores the impact of social media platforms on enhancing social responsibility, employing a rigorous research framework based on the Uses and Gratifications Theory. We developed and tested a model to investigate how motivations for using...

The diverse content of and ease of listening to podcasts have made podcasts popular, particularly during the COVID-19 pandemic. Advertisers have begun to recognize their marketing potential and are now hiring podcasters to recommend their products. T...

In an era of rapid social transformation and hyper-competition, students in higher education are confronted with tremendous academic pressure, which is exacerbating mental health challenges at an alarming rate. This study used 576 Chinese college stu...

With the intensification of competition, it is of great significance for businesses and platforms to explore the formation and transformation mechanisms of deep consumer engagement and purchase behavior in an e-commerce live streaming environment. Wi...

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part...

Impulsive behaviour is a key characteristic of mania in bipolar disorder (BD). However, there is mixed evidence as to whether impulsivity is a trait feature of the disorder, present in the euthymic state in the absence of mania. The aim of this syste...

Systematic frameworks for describing podcast design remain scarce. Previous research on listening motives often treats podcasts as a monolithic category or focuses on specific genres, leaving open how motives vary across different design types. This...

With the revitalization of the online grocery trading market, many consumers are using mobile applications to purchase groceries. Although past studies were conducted on online grocery purchases, few measured mobile app users in a conceptual model th...

Background: Burnout is a growing concern among medical doctors, particularly in high-pressure environments, which has been exacerbated by the COVID-19 pandemic. This study investigates the prevalence and determinants of burnout among physicians worki...