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  • Article
  • Open Access

Despite the significant potential of AI applications in tourism marketing communication, consumers’ attitudes and behaviors towards the outputs of these applications are still a mystery. To fill this research gap, the current study examines and...

  • Article
  • Open Access

This study investigates how algorithmic governance, a core feature of modern e-commerce platforms, impacts the consumption behavior of its service providers—specifically, ride-hailing drivers’ preference for high-calorie food. From an e-c...

  • Article
  • Open Access
46 Views
26 Pages

From Branch to Digital: Modeling Customer Channel Preferences in Electronic Banking Services

  • Silvia Ghita-Mitrescu,
  • Ionut Antohi,
  • Cristina Duhnea and
  • Andreea-Daniela Moraru

The digital transformation of financial services has changed how customers interact with banks through electronic channels, yet the factors influencing channel choice between branch-based and digital banking are not entirely understood, especially in...

  • Article
  • Open Access
161 Views
21 Pages

In the era of e-commerce, consumers’ innovative insights are crucial for brands to improve their products and meet consumers’ potential needs. Although user-generated content (UGC) platforms have accumulated a vast amount of consumer voic...

  • Article
  • Open Access
101 Views
18 Pages

AI recommendation agents increasingly mediate consumer decision-making in electronic commerce, yet algorithm-based agents often suffer credibility deficits relative to human sources. This research examines how recommendation agent type (human vs. AI)...

  • Article
  • Open Access
139 Views
17 Pages

This study examines how different types of experienced harm influence trust in sellers and platforms in secondhand, platform-mediated markets. Drawing on attribution theory, we distinguish between fulfillment harm and integrity harm and investigate h...

  • Article
  • Open Access
261 Views
21 Pages

Consumers are increasingly utilizing their smartphones to pay for goods and services, taking advantage of a variety of mobile payment options. Among these, Peer-to-Peer (P2P) mobile payment systems have gained global momentum, becoming one of consume...

  • Article
  • Open Access
228 Views
20 Pages

This research investigates the impact of augmented and virtual reality (AR/VR) and AI-enabled chatbots, both individually and collectively, on consumer engagement of e-commerce platforms. Moreover, this research examines the mediating effects of perc...

  • Article
  • Open Access
263 Views
19 Pages

The rapid expansion of e-commerce has significantly influenced consumer purchasing behavior, making user reviews a critical source of product-related information. However, the large volume of low-quality and superficial reviews limits the ability to...

  • Article
  • Open Access
380 Views
27 Pages

This study examines why privacy concerns do not consistently deter online information disclosure by focusing on internal evaluative dynamics underlying privacy decisions. Drawing on theories of attitudinal ambivalence and cognitive–affective in...

  • Systematic Review
  • Open Access
405 Views
30 Pages

This review examines existing research on virtual streamers in live streaming commerce and digital marketing, identifying key factors that shape consumer responses. Based on 41 peer-reviewed studies and following PRISMA 2020 guidelines, the analysis...

  • Article
  • Open Access
245 Views
32 Pages

Market and government are the main bodies in solving the problem of income inequality, especially as both undergo electronic informatization. This study explores the effect of e-commerce and e-government on regional income inequality, along with its...

  • Article
  • Open Access
313 Views
25 Pages

The unbridled pursuit of statistical rationality has precipitated a crisis of value rationality in e-commerce ecosystems, leading to algorithmic involution—a dilemma characterized by destructive hyper-competition. To reconcile this theoretical...

  • Article
  • Open Access
246 Views
31 Pages

Many retailers start to implement the practice of buy online and pick up in store (BOPS) by integrating their online and offline channels. In this paper, we study the effects of BOPS cooperation (i.e., channel cooperation) in the presence of advertis...

  • Article
  • Open Access
269 Views
40 Pages

Platforms are increasingly adopting membership bundling strategies to strengthen competitiveness. This paper explores how duopoly platforms bundle their membership services (the base products) with those provided by other platforms (add-ons) through...

  • Article
  • Open Access
173 Views
27 Pages

In the field of logistics distribution, the two-echelon vehicle routing problem has long been a critical focus. Against the backdrop of global warming, enterprises conducting logistics operations must now prioritize not only delivery costs but also t...

  • Article
  • Open Access
326 Views
31 Pages

This study examines how the design and interaction features of AI-powered fintech chatbots shape the customer experience of Generation Z users by integrating the Stimulus-Organism-Response framework with dual-process perspectives. Two cross-sectional...

  • Article
  • Open Access
267 Views
20 Pages

The growing prevalence of AI-powered chatbots in digital service environments has raised user expectations from mere functional efficiency to emotionally satisfying interactions. Drawing on Language Expectancy Theory (LET), this study investigates th...

  • Article
  • Open Access
312 Views
29 Pages

With the rapid expansion of the Internet, it is crucial to be aware of the different aspects of privacy, especially in light of rising global cybersecurity threats and data breaches. While previous research has identified various factors when studyin...

  • Article
  • Open Access
311 Views
23 Pages

Digital platforms offer cost-effective, accessible tools for small and medium-sized enterprises (SMEs). However, the mechanisms through which resource-constrained SMEs should participate in these platforms remain underexplored. By distinguishing part...

  • Article
  • Open Access
343 Views
20 Pages

In the context of increasingly pressing environmental challenges, promoting green consumption through effective marketing of green products has become a critical focus for corporate operations. In this study, we seek to establish a theoretical framew...

  • Systematic Review
  • Open Access
262 Views
45 Pages

Retrospection on E-Commerce: An Updated Bibliometric Analysis

  • Laura-Diana Radu,
  • Daniela Popescul and
  • Mircea-Radu Georgescu

Companies need to allocate substantial effort and resources towards adapting to dynamic market trends and promptly meeting their customers’ evolving expectations in the online business context. Although e-commerce research has experienced signi...

  • Article
  • Open Access
262 Views
18 Pages

This paper analyzes the effects of service recovery and the double-deviation phenomenon on customer satisfaction using an analysis of online reviews. With the application of Word2Vec and AFINN sentiment analysis to 4793 Skytrax review comments, this...

  • Article
  • Open Access
216 Views
39 Pages

The growth of e-commerce live streaming has expanded sales channel options for fresh agricultural suppliers. This study investigates a two-echelon supply chain consisting of a fresh agricultural supplier and downstream retailers. Using differential g...

  • Systematic Review
  • Open Access
955 Views
29 Pages

The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018–2025)

  • Omar Munther Nusir,
  • Che Aniza Che Wel,
  • Siti Ngayesah Ab Hamid,
  • Lamees Al-Zoubi and
  • Ahmad Samed Al-Adwan

There is an increasing number of academic and regulatory investigations into the behavioral and psychological implications of using Buy Now, Pay Later (BNPL) services due to their rapid growth. There have been extensive investigations into impulse pu...

  • Article
  • Open Access
312 Views
30 Pages

Cross-border e-commerce, as an emerging trade format, offers new chances for optimizing industrial chains’ layout, enhancing economic resilience, and attaining high-quality development at the city level. In this context, treating the execution...

  • Article
  • Open Access
229 Views
33 Pages

The rise of the circular economy and e-commerce has led to the emergence of e-commerce closed-loop supply chains (ECLSCs). In practice, investing in process innovation (PI) is key to improving profitability and competitiveness. However, manufacturers...

  • Article
  • Open Access
528 Views
24 Pages

This study addresses a pivotal strategic issue in hospitality e-commerce: how hotels can optimize cooperation with heterogeneous online travel agencies (OTAs). Moving beyond the conventional question of whether to cooperate, we investigate the interr...

  • Article
  • Open Access
466 Views
21 Pages

Mapping Morality in Marketing: An Exploratory Study of Moral and Emotional Language in Online Advertising

  • Mauren S. Cardenas-Fontecha,
  • Leonardo H. Talero-Sarmiento and
  • Diego A. Vasquez-Caballero

Understanding how moral and emotional language operates in paid social advertising is essential for evaluating persuasion and its ethical contours. We provide a descriptive map of Moral Foundations Theory (MFT) language in Meta ad copy (Facebook/Inst...

  • Article
  • Open Access
395 Views
25 Pages

In the rapidly evolving digital economy, the expansion of business-to-business e-commerce ecosystems has compelled traditional industries to integrate into digital supply chains to achieve sustainable development. Industrial e-commerce is no longer l...

  • Article
  • Open Access
279 Views
28 Pages

The entrepreneurial ecosystem theory posits that regional development emerges from synergistic interactions among entrepreneurs, institutions, and markets. This study positions entrepreneurial vitality as the core catalyst synchronizing digital inclu...

  • Article
  • Open Access
858 Views
27 Pages

The electronic word of mouth (eWOM) has emerged as a communication tool that significantly influences consumers’ attitudes and purchasing behavior in the online market. Research indicates that the effect of eWOM sources, such as (strong ties, w...

  • Article
  • Open Access
548 Views
26 Pages

As chatbots are increasingly deployed to address service failures, understanding their role in facilitating consumer forgiveness has become essential. Several studies have compared consumers’ reactions to service recovery efforts conducted by a...

  • Article
  • Open Access
375 Views
27 Pages

When are emotional appeals effective for entrepreneurial ventures seeking funding? Questioning the assumption that all positive emotions are equally effective, we propose and empirically validate the idea that only emotions well-aligned with an organ...

  • Article
  • Open Access
812 Views
28 Pages

Digital retail is undergoing a paradigm shift driven by the deep integration of artificial intelligence (AI) and augmented reality (AR). Although prior studies have examined the independent effects of AI-based personalized recommendation (cognitive p...

  • Article
  • Open Access
399 Views
24 Pages

Grounded in Social Impact Theory, this study examines the effects of virtual experiences generated by Mere Virtual Presence (MVP), Mere Virtual Presence with Product Experience (MVPE), and pure brand websites on consumers’ brand attitudes and p...

  • Article
  • Open Access
371 Views
17 Pages

This study examines the psychological mechanisms underlying service stickiness during the mature phase of the AI subscription economy, with particular attention to the paradox of subscription fatigue. To enhance conceptual clarity, AI-driven stimuli&...

  • Article
  • Open Access
486 Views
29 Pages

Crowdfunding platforms like Kickstarter have reshaped early-stage financing by allowing entrepreneurs to connect directly with potential supporters. As a fast-expanding part of digital commerce, crowdfunding offers significant opportunities but also...

  • Article
  • Open Access
432 Views
38 Pages

This paper investigates the interactive effects of live streaming pre-sale modes and return policies within a manufacturer’s two-stage supply chain. On the one hand, in addition to traditional pre-sales, manufacturers can adopt merchant live st...

  • Article
  • Open Access
491 Views
37 Pages

The governance of digital platforms is a key factor in sustainable business development. Nevertheless, the specific governance mechanisms through which platforms reconfigure virtual (e-commerce) and physical (logistics) systems, and whether these out...

  • Article
  • Open Access
1,264 Views
21 Pages

The growth of e-commerce in emerging economies presents a critical opportunity to steer digital consumption toward sustainability, yet the mechanisms that drive online green purchases in these contexts remain underexplored. This study examines how gr...

  • Article
  • Open Access
566 Views
31 Pages

Visual social commerce platforms now mediate much of brand communication and conversion, yet managers still lack clear guidance on how brands and creators should technically design posts that consistently achieve high user engagement under budget and...

  • Article
  • Open Access
343 Views
18 Pages

This study proposes and validates a comprehensive model of the determinants of online travel company success by establishing the relationships between a properly conceptualized higher-order e-service quality construct, perceived value, and satisfacti...

  • Article
  • Open Access
530 Views
27 Pages

Urban delivery demand continues to rise, intensifying last-mile logistics challenges and accelerating the transition from manual delivery to autonomous delivery robots (ADRs). This study investigates the behavioral mechanisms underlying consumers&rsq...

  • Article
  • Open Access
475 Views
30 Pages

The Past Shapes the Present: Competitive Experience and Digital Orientation

  • Yanyan Ma,
  • Xiaohong Wang,
  • Yixuan Kang and
  • Linlin Liu

As a crucial endogenous resource of firms, history has increasingly been recognized for its role in shaping strategies. However, little is known about how historical competitive experience affects digital orientation (DO), a vital strategic foundatio...

  • Article
  • Open Access
769 Views
27 Pages

With the ubiquitous connectivity and exposure of social network service (SNS), the stressors it causes have received extensive attention in the academic community. Unlike previous studies, this research focuses on the cross-cultural dimension and exp...

  • Article
  • Open Access
405 Views
25 Pages

Online review images shape consumer perceptions by offering visual cues of product quality and use. Existing studies focus on aesthetics or object presence but overlook the functional balance among image types. This study introduces the Holistic Imag...

  • Article
  • Open Access
1 Citations
510 Views
34 Pages

The growth of e-commerce has led to a rapid increase in user-generated content (UGC), attracting scholars’ attention as a new data source for investigating customer requirements. However, existing requirements analysis methods fail to integrate...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876