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Despite the significant potential of AI applications in tourism marketing communication, consumers’ attitudes and behaviors towards the outputs of these applications are still a mystery. To fill this research gap, the current study examines and...

This study investigates how algorithmic governance, a core feature of modern e-commerce platforms, impacts the consumption behavior of its service providers—specifically, ride-hailing drivers’ preference for high-calorie food. From an e-c...

The digital transformation of financial services has changed how customers interact with banks through electronic channels, yet the factors influencing channel choice between branch-based and digital banking are not entirely understood, especially in...

In the era of e-commerce, consumers’ innovative insights are crucial for brands to improve their products and meet consumers’ potential needs. Although user-generated content (UGC) platforms have accumulated a vast amount of consumer voic...

AI recommendation agents increasingly mediate consumer decision-making in electronic commerce, yet algorithm-based agents often suffer credibility deficits relative to human sources. This research examines how recommendation agent type (human vs. AI)...

This study examines how different types of experienced harm influence trust in sellers and platforms in secondhand, platform-mediated markets. Drawing on attribution theory, we distinguish between fulfillment harm and integrity harm and investigate h...

Consumers are increasingly utilizing their smartphones to pay for goods and services, taking advantage of a variety of mobile payment options. Among these, Peer-to-Peer (P2P) mobile payment systems have gained global momentum, becoming one of consume...

This research investigates the impact of augmented and virtual reality (AR/VR) and AI-enabled chatbots, both individually and collectively, on consumer engagement of e-commerce platforms. Moreover, this research examines the mediating effects of perc...

The rapid expansion of e-commerce has significantly influenced consumer purchasing behavior, making user reviews a critical source of product-related information. However, the large volume of low-quality and superficial reviews limits the ability to...

This study examines why privacy concerns do not consistently deter online information disclosure by focusing on internal evaluative dynamics underlying privacy decisions. Drawing on theories of attitudinal ambivalence and cognitive–affective in...

This review examines existing research on virtual streamers in live streaming commerce and digital marketing, identifying key factors that shape consumer responses. Based on 41 peer-reviewed studies and following PRISMA 2020 guidelines, the analysis...

Market and government are the main bodies in solving the problem of income inequality, especially as both undergo electronic informatization. This study explores the effect of e-commerce and e-government on regional income inequality, along with its...

The unbridled pursuit of statistical rationality has precipitated a crisis of value rationality in e-commerce ecosystems, leading to algorithmic involution—a dilemma characterized by destructive hyper-competition. To reconcile this theoretical...

Many retailers start to implement the practice of buy online and pick up in store (BOPS) by integrating their online and offline channels. In this paper, we study the effects of BOPS cooperation (i.e., channel cooperation) in the presence of advertis...

Platforms are increasingly adopting membership bundling strategies to strengthen competitiveness. This paper explores how duopoly platforms bundle their membership services (the base products) with those provided by other platforms (add-ons) through...

In the field of logistics distribution, the two-echelon vehicle routing problem has long been a critical focus. Against the backdrop of global warming, enterprises conducting logistics operations must now prioritize not only delivery costs but also t...

This study examines how the design and interaction features of AI-powered fintech chatbots shape the customer experience of Generation Z users by integrating the Stimulus-Organism-Response framework with dual-process perspectives. Two cross-sectional...

The growing prevalence of AI-powered chatbots in digital service environments has raised user expectations from mere functional efficiency to emotionally satisfying interactions. Drawing on Language Expectancy Theory (LET), this study investigates th...

With the rapid expansion of the Internet, it is crucial to be aware of the different aspects of privacy, especially in light of rising global cybersecurity threats and data breaches. While previous research has identified various factors when studyin...

Digital platforms offer cost-effective, accessible tools for small and medium-sized enterprises (SMEs). However, the mechanisms through which resource-constrained SMEs should participate in these platforms remain underexplored. By distinguishing part...

In the context of increasingly pressing environmental challenges, promoting green consumption through effective marketing of green products has become a critical focus for corporate operations. In this study, we seek to establish a theoretical framew...

Companies need to allocate substantial effort and resources towards adapting to dynamic market trends and promptly meeting their customers’ evolving expectations in the online business context. Although e-commerce research has experienced signi...

This paper analyzes the effects of service recovery and the double-deviation phenomenon on customer satisfaction using an analysis of online reviews. With the application of Word2Vec and AFINN sentiment analysis to 4793 Skytrax review comments, this...

The growth of e-commerce live streaming has expanded sales channel options for fresh agricultural suppliers. This study investigates a two-echelon supply chain consisting of a fresh agricultural supplier and downstream retailers. Using differential g...

There is an increasing number of academic and regulatory investigations into the behavioral and psychological implications of using Buy Now, Pay Later (BNPL) services due to their rapid growth. There have been extensive investigations into impulse pu...

Cross-border e-commerce, as an emerging trade format, offers new chances for optimizing industrial chains’ layout, enhancing economic resilience, and attaining high-quality development at the city level. In this context, treating the execution...

The rise of the circular economy and e-commerce has led to the emergence of e-commerce closed-loop supply chains (ECLSCs). In practice, investing in process innovation (PI) is key to improving profitability and competitiveness. However, manufacturers...

This study addresses a pivotal strategic issue in hospitality e-commerce: how hotels can optimize cooperation with heterogeneous online travel agencies (OTAs). Moving beyond the conventional question of whether to cooperate, we investigate the interr...

Understanding how moral and emotional language operates in paid social advertising is essential for evaluating persuasion and its ethical contours. We provide a descriptive map of Moral Foundations Theory (MFT) language in Meta ad copy (Facebook/Inst...

In the rapidly evolving digital economy, the expansion of business-to-business e-commerce ecosystems has compelled traditional industries to integrate into digital supply chains to achieve sustainable development. Industrial e-commerce is no longer l...

The entrepreneurial ecosystem theory posits that regional development emerges from synergistic interactions among entrepreneurs, institutions, and markets. This study positions entrepreneurial vitality as the core catalyst synchronizing digital inclu...

The electronic word of mouth (eWOM) has emerged as a communication tool that significantly influences consumers’ attitudes and purchasing behavior in the online market. Research indicates that the effect of eWOM sources, such as (strong ties, w...

As chatbots are increasingly deployed to address service failures, understanding their role in facilitating consumer forgiveness has become essential. Several studies have compared consumers’ reactions to service recovery efforts conducted by a...

When are emotional appeals effective for entrepreneurial ventures seeking funding? Questioning the assumption that all positive emotions are equally effective, we propose and empirically validate the idea that only emotions well-aligned with an organ...

Digital retail is undergoing a paradigm shift driven by the deep integration of artificial intelligence (AI) and augmented reality (AR). Although prior studies have examined the independent effects of AI-based personalized recommendation (cognitive p...

The field of electronic commerce has entered a new phase of accelerated transformation [...]

Grounded in Social Impact Theory, this study examines the effects of virtual experiences generated by Mere Virtual Presence (MVP), Mere Virtual Presence with Product Experience (MVPE), and pure brand websites on consumers’ brand attitudes and p...

This study examines the psychological mechanisms underlying service stickiness during the mature phase of the AI subscription economy, with particular attention to the paradox of subscription fatigue. To enhance conceptual clarity, AI-driven stimuli&...

Artificial Intelligence (AI) has become a primary agent of change in the contemporary e-commerce landscape [...]

Crowdfunding platforms like Kickstarter have reshaped early-stage financing by allowing entrepreneurs to connect directly with potential supporters. As a fast-expanding part of digital commerce, crowdfunding offers significant opportunities but also...

This paper investigates the interactive effects of live streaming pre-sale modes and return policies within a manufacturer’s two-stage supply chain. On the one hand, in addition to traditional pre-sales, manufacturers can adopt merchant live st...

The governance of digital platforms is a key factor in sustainable business development. Nevertheless, the specific governance mechanisms through which platforms reconfigure virtual (e-commerce) and physical (logistics) systems, and whether these out...

The growth of e-commerce in emerging economies presents a critical opportunity to steer digital consumption toward sustainability, yet the mechanisms that drive online green purchases in these contexts remain underexplored. This study examines how gr...

Visual social commerce platforms now mediate much of brand communication and conversion, yet managers still lack clear guidance on how brands and creators should technically design posts that consistently achieve high user engagement under budget and...

This study proposes and validates a comprehensive model of the determinants of online travel company success by establishing the relationships between a properly conceptualized higher-order e-service quality construct, perceived value, and satisfacti...

Urban delivery demand continues to rise, intensifying last-mile logistics challenges and accelerating the transition from manual delivery to autonomous delivery robots (ADRs). This study investigates the behavioral mechanisms underlying consumers&rsq...

As a crucial endogenous resource of firms, history has increasingly been recognized for its role in shaping strategies. However, little is known about how historical competitive experience affects digital orientation (DO), a vital strategic foundatio...

With the ubiquitous connectivity and exposure of social network service (SNS), the stressors it causes have received extensive attention in the academic community. Unlike previous studies, this research focuses on the cross-cultural dimension and exp...

Online review images shape consumer perceptions by offering visual cues of product quality and use. Existing studies focus on aesthetics or object presence but overlook the functional balance among image types. This study introduces the Holistic Imag...

The growth of e-commerce has led to a rapid increase in user-generated content (UGC), attracting scholars’ attention as a new data source for investigating customer requirements. However, existing requirements analysis methods fail to integrate...