Aims & Scope

Aims

The Journal of Theoretical and Applied Electronic Commerce Research (JTAER; ISSN 0718-1876) is an international peer-reviewed open access journal that offers an opportunity for scholars, practitioners, and policy makers to share and debate new ideas that will influence or inform digital commerce. For the purposes of JTAER, digital commerce includes research on new or future technologies (e.g., AI, blockchain, Web3, immersive commerce, industry 5.0), changing business or consumer practices (e.g., platform economies, social commerce, sustainability), and significant societal problems (e.g., ethics, privacy, digital inclusion, climate). JTAER also supports interdisciplinary approaches that encompass business, technology, and social science with the goal of developing knowledge and practice for responsible, sustainable, and inclusive electronic commerce around the world.

Scope

1. Data Science, AI, and e-Commerce Analytics

• Big data, predictive modeling, generative AI, algorithmic decision-making, consumer behavior, recommendation systems.

• Social commerce, influencer marketing, personalization, digital well-being, platform trust, privacy, sustainability in marketing.

• Startups, entrepreneurial ecosystems, platform economies, innovation in digital commerce, emerging business models.

• Financial technology, decentralized finance (DeFi), Web3, digital currencies, payment innovations, smart contracts.

• Organizational transformation, governance frameworks, ESG, responsible innovation, inclusive commerce, circular economy, sustainable digital practices.

• AR/VR/XR, metaverse commerce, IoT, Industry 5.0, smart retail spaces, immersive consumer experiences.

• Digital rights, privacy, cybersecurity, ethical AI, consumer protection, cross-border e-commerce regulation, digital inclusion.

MDPI Publication Ethics Statement

MDPI is a member of the Committee on Publication Ethics (COPE). MDPI takes the responsibility to enforce a rigorous peer-review together with strict ethical policies and standards to ensure to add high quality scientific works to the field of scholarly publication. Unfortunately, cases of plagiarism, data falsification, inappropriate authorship credit, and the like, do arise. MDPI takes such publishing ethics issues very seriously and our editors are trained to proceed in such cases with a zero tolerance policy. To verify the originality of content submitted to our journals, we use iThenticate to check submissions against previous publications.

Book Reviews

Authors and publishers are encouraged to send review copies of their recent related books to the following address. Received books will be listed as Books Received within the journal's News & Announcements section.

MDPI
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Copyright / Open Access

Articles published in JTAER will be Open-Access articles distributed under the terms and conditions of the Creative Commons Attribution License (CC BY). The copyright is retained by the author(s). MDPI will insert the following note at the end of the published text:

Reprints

Reprints may be ordered. Please contact publisher@mdpi.com for more information on how to order reprints.

Announcement and Advertisement

Announcements regarding academic activities such as conferences are published for free in the News & Announcements section of the journal. Advertisement can be either published or placed on the pertinent website. Contact e-mail address is jtaer@mdpi.com.