- Article
Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers’ Environmental Awareness
- Dayi He and
- Ximing Deng
22 January 2020
Consumer environmental awareness (CEA) can affect green consumption decisions in different and confusing ways. In order to explain the reasons for these divergences, this study divides CEA into two main components: the subjective effect and the socia...