Heat accounts for about one-third of the final energy use and it is mostly produced using fossil fuels in South Korea. Thus, heat production is an important source of greenhouse gas emissions. However, using renewable heat that is directly produced f...
High prices of organic food are the main obstacle to the growth of the demand for organic food. This study’s main objective was to quantify the size of the gap between consumers’ willingness to pay more for organic food and the actual pri...
The southeastern United States is widely regarded as a leading region for intensively managed, short rotation pine forests. One drawback of this intensive approach is the production of more juvenile wood with lower quality properties that are less de...
Lifestyle changes towards sustainable and healthy diets have given rise to superfoods. Sea vegetables, which are otherwise known as edible seaweeds fall in the category of superfoods and are perceived as sustainable and ethical food options. The pres...
8 March 2019
This study discusses the identification of factors affecting consumers’ willingness to pay a price premium for ecological goods. The study was carried out in selected regions of Ukraine, in the cities of Kharkiv and Kyiv. The study applied various re...
Due to air pollution and greenhouse gases issues associated with the use of fossil fuels and nuclear safety issues after the Fukushima accident, consumers are increasingly in favor of commodities produced using electricity generated from relatively e...
Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling. The proposed conceptual model id...
Food safety in developing countries has always been a concern, and deciding to purchase foods with a healthy label can be challenging. The goal of this study was to investigate the behavior of consumers for healthy foods by evaluating the factors inf...
This empirical study aims to identify the relationship between the role of customer and the customer’s perception and participation in sustainable supply chain management (SSCM). It also aims to examine the relationships among customer’s...
25 September 2020
Carbon labeling describes carbon dioxide emissions across food lifecycles, contributing to enhancing consumers’ low-carbon awareness and promoting low-carbon consumption behaviors. In a departure from the existing literature on carbon labeling...
This study investigates sustainability practices from the event participants’ perspective. Taking the China International Consumer Products Expo as a case study, this study adopts a quantitative research method to examine the effects of the sus...
In Australasian countries such as New Zealand, algae consumption is gaining in popularity within consumer markets. Beverages containing macro-algae, like kelp, and those containing micro-algae, such as spirulina, are considered novel products. While...
The transition of global agriculture from yield-driven production to quality-driven systems has gained urgency, where premium pricing strategies offer pathways to enhance farmer incomes and promote sustainable practices. As a critical staple crop, ri...
During the coronavirus pandemic, buying and consumption patterns of US consumers shifted towards contactless buying. While the topic of online buying is well explored within the existing literature on this topic, purchasing fruit from a vending machi...
Green buildings (GBs) enable the efficient use of resources while minimizing environmental impacts. Yet, GBs’ worldwide uptake is still hindered by various barriers, including the perception of being significantly more expensive than convention...
South Korea is planning to substitute some residential natural gas (NG), a fossil fuel that relies on imports, with renewable methane (RM) from bio-gas, a renewable energy source. Thus, information about households’ willingness to pay (WTP) for...
With the current rapid economic development, restaurant practitioners need to pay attention to the issue of how fine-dining restaurants can achieve sustainable operations in the presence of fierce competition. Fine-dining restaurants have gradually b...
The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a s...
This study examines consumer preferences for goat cheese by jointly analysing sensory evaluations and willingness to pay more (WTPM) for artisanal and industrial products. Using a comparative experimental design conducted in Sicily (Italy) with 105 r...
This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Comput...
This study aims to examine Italian consumer preferences for extra virgin olive oil (EVOO) enriched with vitamins and to analyze the key drivers that affect consumer choices for this product. Specifically, we assessed consumers’ intention to pur...
Balancing food production and biodiversity conservation is a big challenge around the world. Eco-friendly agriculture has the potential to overcome these challenges and achieve sustainability. Although some studies show the high valuation of flagship...
This study explores consumers’ preferences for corporate social responsibility (CSR) initiatives implemented in the wine sector. Moreover, it investigates consumers’ perception and price premium for four wine certifications related to cor...
Previous publications have shown that Italian consumers are willing to pay a premium price for certain categories of Made in Italy products. The premium price has proven to be higher in the food sector. This study provides an extensive literature rev...
This study seeks to explore the impact of the sustainable features of running shoes on consumers’ inclination to pay a premium price. This research delves into the mediating effect of perceived sustainability and the moderating roles of environ...
Milk is an important dairy product in U.S. food retail. Lifestyle changes toward climate-conscious consumption, animal welfare, and food safety concerns have increased the popularity of plant-based milk alternatives. This study is focused on such bev...
In developing markets characterized by pervasive information asymmetry and sophisticated greenwashing practices, promoting sustainable consumption requires moving beyond basic brand recognition to securing genuine financial commitment. Integrating S-...
Sustainability in production and consumption is increasing in importance in many diverse industries worldwide. The wine industry is no exception. There are many wine-related eco-certifications that incorporate sustainability concepts; however, it is...
While perceived consumer effectiveness has consistently been linked to socially conscious attitudes, such as sustainable consumption decisions, the concept appears to have been confounded with other related constructs in the empirical studies measuri...
The paper aims to explore consumer behavior towards “Made in” products in order to determine the associated quality and value-attributes related to the purchasing intention of consumers. In particular, the article presents the comments and results de...
Green consumption is expected to become a new driving force for sustainable economic growth. The production cost of green products leads to the existence of a green premium, which affects the willingness to pay for green consumption. Moreover, willin...
This review aims to assess consumer choices of sustainable fish products, considering a number of attributes that have been considered in the academic literature on this topic. In order to examine the effectiveness of sustainable labels, the research...
This article analyzes the willingness to pay of Costa Rican consumers for three environmental certifications in the coffee market, namely, Carbon Neutral, Fairtrade, and ISO 14001. A face-to-face survey was applied to 1191 Costa Rican inhabitants. Th...
20 August 2026
This study aims to examine how the specific product place-of-origin image influences consumers’ willingness to pay a premium for the general product in the context of e-commerce. The study focuses on a specific product: Korla fragrant pears fro...
The purpose of this paper is to determine which factors influence the willingness of Italian wine consumers to purchase and pay a premium for sustainably produced wine. Data from 522 Italian consumers were collected using an online convenience sampli...
Representative heating methods in residential buildings in South Korea are the boiler-based individual heating system (IHS) and the district heating system (DHS). When constructing a large-scale new city or redeveloping an old one, the heating method...
This study aimed to answer two objectives: assessing consumer awareness of aflatoxin contamination in food and their willingness to pay (WTP) for aflatoxin-free sunflower oil, and investigating the factors influencing consumers’ WTP a premium p...
Studying consumers’ willingness to pay (WTP) for sustainable certification labels and preferences in consumption is a relevant issue for policymakers. Several studies have revealed a positive WTP a premium price for many certified products. The...
To ensure the sustainable development of mountain livestock farming, the adequate remuneration of high-quality dairy products is fundamental. In this sense, communication strategies aimed at promoting mountain products and ensure better positioning a...
The consumption of dried fruits in place of unhealthy snacks, which are rich in sugars, salt, and fats, could represent a valid option for reaching the daily intake recommended by the WHO for fruits and for encouraging the adoption of a sustainable d...
The purpose of this study is to construct a model by combining the theory of planned behavior (TPB) with conjoint analysis to evaluate baskets of agricultural goods. Each basket of agricultural goods contains various different products, including whi...
Sustainable production systems have become a relevant issue for consumers in the wine industry. Several studies have revealed that consumers are increasingly interested in organic wine and have attempted to estimate the price premium that consumers w...
The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives...
“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on...
During the last decades, organic food products have become the main sustainable alternative to conventional food consumption. Among the several organic food attributes that consumers recognize in organic food, healthiness has been reported as the pri...
Manufacturing firms may lose profits after a servitization transition due to a mismatch between service offerings and demand, causing them to fall into the servitization paradox. The purpose of this paper is to address the reality of the mismatch bet...
Little is known about the consumer preferences of next-generation plant-based and cell-based meat alternatives, two food technologies that offer a demand-side solution to the environmental, nutritional, and other societal concerns associated with ani...
Although the production costs and prices of eco-labeled products are higher than those of conventional ones, the use of greener products can lead to better environmental outcomes. Thus, the consumers’ preferences for eco-labeled products should be in...
This paper aims to examine the factors influencing the willingness of Bangladeshi farmers to adopt and pay for the Internet of Things (IoT) in the agricultural sector by applying the theoretical framework of the Unified Theory of Acceptance and Use o...
The aim of this paper is to discuss eco-labels for fish products, which are a useful tool to improve both seafood markets and strategies for sustainability management. In this study, 560 consumer-surveys were conducted in selected towns in northern a...
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