Decision Making Behaviors in Management and Marketing

Topic Information

Dear Colleagues,

In the past 15 years, neuromanagement and neuromarketing have gradually emerged and moved towards maturity. The development of neuroscience techniques (ERPs, FMRI, eye-tracking, fINRs, etc.) has helped to uncover psychological and neural mechanisms that can promote a further understanding of human behaviors in management and marketing scenarios. Today, with the development of multidisciplinary science and technologies, research emerges under more complex marketing scenarios. A lot of factors can influence human decision-making behaviors in economic and management circumstances. For example, the beauty premium effect of facial attractiveness in the labor market and economic decision making has been revealed by many researchers. It is increasingly important to understand the psychological and behavioral mechanisms of human behaviors under different marketing and uncertain environments. With this Topic, we aim to provide significant knowledge on human decision-making behaviors in management and the market from a neuropsychological perspective. In this regard, articles from psychosocial perspectives, group dynamics, and psychoanalysis will perfectly suit the interdisciplinary nature of the Topic. We are particularly keen on including original research articles. Examples of the topics of interest include but are not limited to:

• Neuromechanism of consumer decisions under different marketing scenarios;
• Factors (emotion, attractiveness, trust) which affect decision making;
• Consumer behaviors in the digital world;
• Neuromarketing measurement of consumer behaviors in new media;
• Neuroscience tools applied in measurements of consumer attitude toward advertising;
• Neuromarketing measurement of consumers’ decision making around brands;
• Neuroscience tools applied in measurements of information-sharing behavior of social media users;
• Decision-making behavior of social media users in the digital world;
• Neuromechanism of information-sharing behaviors of social media users under different emergency scenarios.

Dr. Junchen Shang
Dr. Rui Shi
Dr. Hao Wang
Topic Editors

Keywords

Participating Journals

Journal Name	Impact Factor	CiteScore	Launched Year	First Decision (median)	APC
Behavioral Sciences behavsci	2.6	3.0	2011	21.5 Days	CHF 2200
Sustainability sustainability	3.9	5.8	2009	18.8 Days	CHF 2400
Social Sciences socsci	1.7	3.2	2012	27.7 Days	CHF 1800

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Published Papers (23 papers)

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15 pages, 1204 KiB  

Open AccessArticle

A Fuzzy-AHP Multi-Criteria Decision-Making Approach for a Sustainable Supply Chain of Rice Farming Stakeholders in Edu-Patigi LGA, Kwara State, Nigeria

by Adenike Oluyemi Bello and Thokozani Patmond Mbhele

Sustainability 2024, 16(5), 1751; https://doi.org/10.3390/su16051751 - 21 Feb 2024

Viewed by 532

Abstract

The adoption of sustainable practices in decision making in supply chain operations among rice farmers and other stakeholders in Nigeria could be an effective tool to drive food security. The triple bottom line identifies the environmental, economic, and social dimensions of sustainability. These [...] Read more.

The adoption of sustainable practices in decision making in supply chain operations among rice farmers and other stakeholders in Nigeria could be an effective tool to drive food security. The triple bottom line identifies the environmental, economic, and social dimensions of sustainability. These could be harnessed to improve the supply chain of locally produced rice, ultimately improving food security in the region. This paper adopts a quantitative method that uses 21 criteria from the three sustainability dimensions to measure rice stakeholders’ decision-making activities against sustainable rice practices (SRPs) using a Fuzzy Analytical Hierarchy Process multi-criteria decision-making approach. The findings reveal that decisions with regard to water usage, supplier diversity, and a safe working environment were ranked high, while government intervention, quality assurance, transparency, and power usage ranked low. This implies that improved performance of other stakeholders across the rice value chain such as the government and extension officers would enhance productivity and drive food security in the region. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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18 pages, 570 KiB  

Open AccessArticle

Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention

by Kan Jiang, Shaohua Luo and Junyuan Zheng

Behav. Sci. 2024, 14(1), 50; https://doi.org/10.3390/bs14010050 - 12 Jan 2024

Viewed by 1073

Abstract

The lack of tactile experience is a significant flaw in online product evaluation and purchasing, but visual information can be utilized to compensate for tactile deficits. This study constructed a conceptual model based on mental imagery theory, innovativeness theory, and the personal goals [...] Read more.

The lack of tactile experience is a significant flaw in online product evaluation and purchasing, but visual information can be utilized to compensate for tactile deficits. This study constructed a conceptual model based on mental imagery theory, innovativeness theory, and the personal goals framework, to explore the mechanism of visual–tactile compensation on consumer purchase intention. We conducted an online experiment with 406 participants recruited from a community and online store in Southern China and tested the research hypotheses using structural equation modeling. The findings suggest that visually compensated tactile perceived diagnosticity promotes mental imagery and sensory similarity, which, in turn, affects purchase intention. Theoretically, this study enriches the current explanations of online haptics by explaining the mechanisms by which haptic demonstration videos influence consumers’ haptic evaluations and behavioral responses, as well as the moderating role of personal goals therein; practically, this study offers advice for retailers seeking to build or expand their tactile marketing strategies. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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22 pages, 1613 KiB  

Open AccessArticle

Tourists’ Food Involvement, Place Attachment, and Destination Loyalty: The Moderating Role of Lifestyle

by Jingru Chen, Fu-Chieh Hsu, Libo Yan, Hoffer M. Lee and Yuqing Zhang

Behav. Sci. 2023, 13(8), 629; https://doi.org/10.3390/bs13080629 - 28 Jul 2023

Viewed by 1745

Abstract

Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists’ psychological and behavioural responses to destination food. Taking Shunde as the research site, using a [...] Read more.

Destination food has been increasingly appealing to tourists within adjacent markets. This trend has been widely recognised by destination marketers; however, scholars have paid limited attention to tourists’ psychological and behavioural responses to destination food. Taking Shunde as the research site, using a questionnaire-based survey method equipped with the techniques of measurement modelling, path analysis, principal component analysis, and cluster analysis, this study explores how tourists’ food involvement affects their place attachment and destination loyalty, as well as the differentiation of tourists with different lifestyles. The results show that food involvement significantly affects place attachment and destination loyalty. These relationships are differentiated by tourists’ lifestyles. This study contributes to the psychological research of tourist behaviours and provides insights into destination marketing in the context of food tourism. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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18 pages, 536 KiB  

Open AccessArticle

Preventing Moral Crisis and Promoting Sustainable Development in Enterprises: A Study of Managers’ Moral Decision-Making

by Dianru Zhang, Chi Zhang and Li Wang

Sustainability 2023, 15(15), 11679; https://doi.org/10.3390/su151511679 - 28 Jul 2023

Cited by 1 | Viewed by 1497

Abstract

A moral crisis poses significant challenges to the success and sustainable development of a corporation. In this context, managers’ moral decision-making becomes paramount. Managers’ moral choices and actions directly impact the corporation‘s ability to effectively address these crises, ultimately shaping its outcomes and [...] Read more.

A moral crisis poses significant challenges to the success and sustainable development of a corporation. In this context, managers’ moral decision-making becomes paramount. Managers’ moral choices and actions directly impact the corporation‘s ability to effectively address these crises, ultimately shaping its outcomes and prospects. This study employs the extended theory of planned behavior (TPB) as a theoretical framework to explore the determinants that influence the moral decision-making process of managers. Specifically, the study introduces two new variables, namely, moral climate and moral self-efficacy, to enrich the existing theory. By employing structural equation modeling (SEM), the study examines the interrelationships among moral attitudes, subjective norms, perceived behavioral control, moral intentions, moral decision-making, and the two new variables. The research findings provide compelling evidence that both moral climate and moral self-efficacy have a substantial impact on the moral decision-making process of managers. Notably, moral self-efficacy emerges as a mediating variable in the relationship between moral climate and moral intention. The findings of this study hold significant value for the development of moral decision-making models and the theory of planned behavior, with practical implications that can assist organizations in achieving sustainable growth and success. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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22 pages, 517 KiB  

Open AccessArticle

The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application

by Solomon Gbene Zaato, Noor Raihani Zainol, Sania Khan, Ateekh Ur Rehman, Mohammad Rishad Faridi and Ali Ahmed Khan

Behav. Sci. 2023, 13(7), 563; https://doi.org/10.3390/bs13070563 - 06 Jul 2023

Cited by 3 | Viewed by 4471

Abstract

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty [...] Read more.

Lately, smartphones have had a significant impact on how individuals act, mainly when they shop. In Malaysia, Shopee is the online shopping website that has garnered the most traffic from e-commerce sites. Shopee Express recognizes the importance of customer happiness and brand loyalty in measuring consumer purchasing behavior for long-term performance. Some prior studies have had mixed results on the factors that influence online shopping apps’ brand loyalty with the interactive effect of other variables. To contribute to resolving these varied views, this study proposes that customer satisfaction mediates the antecedent factors that influence students’ loyalty to the Shopee app. As a cross-sectional online survey, we obtained data from 298 university students using the Shopee application. Partial least squares structural equation modeling (PLS-SEM) was used to analyze data, whereby the results confirmed a significant effect of the accuracy of delivery on brand loyalty and customer satisfaction, the price of delivery and customer satisfaction, and information quality on brand loyalty and customer satisfaction. Furthermore, easy payment also significantly affected brand loyalty and customer satisfaction, and customer satisfaction mediates delivery accuracy and brand loyalty, the price of delivery, information quality, and the brand loyalty link of students to the Shopee application. This study’s novelty is uncovering the intervening role of customer satisfaction in the antecedent factors of brand loyalty of the Shopee app. This study further contributes by providing helpful information to the stream of online logistic firms like Shopee to meet client needs and by providing valuable insights for scholars. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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21 pages, 955 KiB  

Open AccessArticle

Determinants of Cross-Border Food Purchases on the European Union Market: Research Results from the Lithuanian–Polish Border

by Iwona M. Batyk, Jan Žukovskis and Lina Pilelienė

Sustainability 2023, 15(13), 10288; https://doi.org/10.3390/su151310288 - 29 Jun 2023

Cited by 1 | Viewed by 929

Abstract

Cross-border trade is one of the possible ways to promote sustainable development by facilitating the exchange of knowledge, technology, and resources and fostering transnational cooperation and innovation towards more environmentally and socially responsible practices. Considering this, the aim of this study was to [...] Read more.

Cross-border trade is one of the possible ways to promote sustainable development by facilitating the exchange of knowledge, technology, and resources and fostering transnational cooperation and innovation towards more environmentally and socially responsible practices. Considering this, the aim of this study was to identify the determinants of food purchases in the EU market in the complex context of factors influencing cross-border purchasing behavior. The novelty of this research lies in its focus on analyzing the determinants of food purchases by inhabitants of border regions in the EU market, specifically within the context of cross-border shopping behavior, using face-to-face self-report interviews conducted in 2022 among Lithuanian consumers purchasing food from the Polish border market. Employing multivariate analysis and scoring methods, a model of the market behavior of inhabitants of the border regions inside the European Union was built and statistically verified. The identification of key determinants, i.e., economic factors (p = 0.013), marketing factors (p = 0.003), risk related to economic factors (p = 0.036), material status (p = 0.009), professional activity (p = 0.044), and age of respondents (p = 0.020), offers valuable insights to scholars investigating consumer cross-border shopping behavior and empowers trade organizers and managers in making informed corporate strategy decisions. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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9 pages, 1186 KiB  

Open AccessBrief Report

The Role of Sex in the Effect of Vocal Attractiveness on Ultimatum Game Decisions

by Junchen Shang and Chang Hong Liu

Behav. Sci. 2023, 13(5), 433; https://doi.org/10.3390/bs13050433 - 20 May 2023

Cited by 1 | Viewed by 1532

Abstract

The present research investigated the role of sex in the effect of vocal attractiveness on fairness judgment in a two-person Ultimatum Game. Each participant in the game decided whether to accept offers from a proposer who was either associated with an attractive or [...] Read more.

The present research investigated the role of sex in the effect of vocal attractiveness on fairness judgment in a two-person Ultimatum Game. Each participant in the game decided whether to accept offers from a proposer who was either associated with an attractive or unattractive voice. The results showed that while participants were more likely to accept fair offers, they would also accept some unfair offers that were associated with an attractive voice. This effect of vocal attractiveness was more clearly shown by female participants, although all male and female participants took longer to make a decision when an attractive voice was associated with an offer, regardless of whether the voice was from the same sex or the opposite sex. Overall, the results inform the role of sex in the effect of vocal attractiveness and further confirm the beauty premium effect on economic bargaining, where people with an attractive voice would benefit. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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13 pages, 489 KiB  

Open AccessArticle

The Influence of Consumer Purchases on Purchase-Related Happiness: A Serial Mediation of Commitment and Selective Information Processing

by Dongyoup Kim and Yeosun Yoon

Behav. Sci. 2023, 13(5), 396; https://doi.org/10.3390/bs13050396 - 10 May 2023

Cited by 1 | Viewed by 1344

Abstract

In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer’s purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases lead to greater purchase-related [...] Read more.

In the literature on material and experiential purchases, it has consistently been demonstrated that the relationship between the consumer’s purchase type and purchase-related happiness favors experiential purchases. This research aims to extend the literature by examining how experiential purchases lead to greater purchase-related happiness due to the individual’s processing of external information, especially in the online review context. An experiment was conducted to show that experiential purchases lead to greater commitment to decisions and a higher relative reliance on positive reviews (as opposed to negative reviews) than material purchases. The results of a serial mediation test indicate that such differences lead to greater purchase-related happiness. Based on these findings, we can deepen our understanding of the relationship between purchase type and purchase-related happiness from the perspective of information processing. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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14 pages, 2173 KiB  

Open AccessArticle

Analysis of the Influence of Entrepreneurial Apprehension and Entrepreneurial Strategic Orientation on Breakthrough Innovation

by Qiliang Wang, Qingquan Jiang and Hongxia Yu

Sustainability 2023, 15(9), 7320; https://doi.org/10.3390/su15097320 - 28 Apr 2023

Viewed by 1230

Abstract

At present, there are few studies on breakthrough innovation (BI) involving entrepreneurial apprehension (EA). The purpose of this study is to identify how entrepreneurial apprehension affects breakthrough innovation. Based on the theory of planned behavior, the paper constructs a theoretical conceptual model of [...] Read more.

At present, there are few studies on breakthrough innovation (BI) involving entrepreneurial apprehension (EA). The purpose of this study is to identify how entrepreneurial apprehension affects breakthrough innovation. Based on the theory of planned behavior, the paper constructs a theoretical conceptual model of the influence of entrepreneurial apprehension and entrepreneurial strategic orientation (ESO) on breakthrough innovation and proposes corresponding research hypotheses, while using SPSS to conduct regression analysis of 216 valid questionnaires from high-tech enterprises in Yangtze River Delta. The results show that entrepreneurial apprehension can promote breakthrough innovation, but that entrepreneurial strategic orientation plays a partially mediating role in the process of entrepreneurial apprehension influencing breakthrough innovation. The incorporation of entrepreneurial apprehension into the study of breakthrough innovation complements and improves on the theory of entrepreneurial motivation for breakthrough innovation, and the study of entrepreneurial apprehension effectively expands the content of entrepreneurship theory. The paper concludes with the most important managerial implications and outlook for future research. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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13 pages, 494 KiB  

Open AccessArticle

Fitness Use Innovativeness, Usage Patterns and Revisit Intention: The Moderating Role of Other-Efficacy

by Theeralak Satjawathee, Stephen Donald Strombeck, Shih-Tung Shu and Ching-Hung Chang

Behav. Sci. 2023, 13(4), 307; https://doi.org/10.3390/bs13040307 - 04 Apr 2023

Viewed by 1279

Abstract

Extant research has confirmed the importance of consumer innovativeness toward innovation adoption, but relatively little is known about the relationship between fitness use innovativeness, post-adoption behavior and the moderating role of fitness consumer’s efficacy belief. This study aims to examine the moderating role [...] Read more.

Extant research has confirmed the importance of consumer innovativeness toward innovation adoption, but relatively little is known about the relationship between fitness use innovativeness, post-adoption behavior and the moderating role of fitness consumer’s efficacy belief. This study aims to examine the moderating role of other-efficacy on the relationships between the fitness player’s usage patterns (usage variety and usage frequency) under the influence of use innovativeness, and revisit intention within the context of fitness services. This study utilizes the diffusion model for conceptual development. The proposed hypotheses are empirically tested using fitness players from a public sports center. There were 205 valid questionnaires obtained for quantitative data analysis. The findings confirm that the fitness player’s use innovativeness has a direct impact on usage variety and usage frequency, while the player’s training partner efficacy positively moderates the usage patterns and revisit intention. Based on the extent of fitness use innovativeness and training partner efficacy, we categorize fitness customers into four segments. The managerial implications for each segment are then discussed. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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13 pages, 808 KiB  

Open AccessArticle

An Integrated Model of Destination Attractiveness and Tourists’ Environmentally Responsible Behavior: The Mediating Effect of Place Attachment

by Ting Li, Chenmei Liao, Rob Law and Mu Zhang

Behav. Sci. 2023, 13(3), 264; https://doi.org/10.3390/bs13030264 - 16 Mar 2023

Cited by 3 | Viewed by 3442

Abstract

This study aimed to empirically explore the relationship between destination attractiveness and tourists’ environmentally responsible behavior (TERB), as based on self-regulated attitude theory. In this paper, we have divided destination attractiveness into two aspects: the attractiveness of a facility’s services, and that of [...] Read more.

This study aimed to empirically explore the relationship between destination attractiveness and tourists’ environmentally responsible behavior (TERB), as based on self-regulated attitude theory. In this paper, we have divided destination attractiveness into two aspects: the attractiveness of a facility’s services, and that of the sightseeing experience, so as to build a structural equation model with mediation analysis. For our research, we selected Wolong National Nature Reserve in Sichuan as the site of our case study, and we conducted a survey using a questionnaire. We then analyzed the path using a structural equation model. Our results show: (1) two elements of destination attractiveness have significantly positive effects on TERB; and (2) place attachment exerts a mediating effect among the attractiveness of the facility’s services, that of the sightseeing experience, and TERB. Therefore, enhancing destination attractiveness and tourists’ emotional attachments to locations could help to promote the implementation of TERB and the achievement of sustainable tourism development. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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20 pages, 1045 KiB  

Open AccessArticle

What’s inside the Mind of a CEO? The Effects of Discretionary Slack Resources on R&D Investment

by Seunghye Lee, Won-Yong Oh and Young Kyun Chang

Behav. Sci. 2023, 13(3), 247; https://doi.org/10.3390/bs13030247 - 11 Mar 2023

Cited by 2 | Viewed by 1338

Abstract

This study investigates the effects of discretionary slack resources on a firm’s R&D investment. Specifically, we examine whether and how a CEO’s psychological traits play a role in the relationship between discretionary slack and R&D investment. Using a panel sample from U.S. manufacturing [...] Read more.

This study investigates the effects of discretionary slack resources on a firm’s R&D investment. Specifically, we examine whether and how a CEO’s psychological traits play a role in the relationship between discretionary slack and R&D investment. Using a panel sample from U.S. manufacturing firms in 2006–2010, we found that slack resources lead to an increase in R&D intensity. Furthermore, this positive effect is stronger when CEOs have a strong promotion focus and perceive an addressable negative attainment discrepancy. Thus, our findings show how (a) the level of discretionary slack and (b) CEOs’ promotion focus and aspiration level jointly shape R&D investment decisions. Considering CEOs’ psychological traits contributes to a more comprehensive view of the conditions under which discretionary slack resources matter for a firm’s strategic decisions. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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17 pages, 915 KiB  

Open AccessArticle

The Effects of Mindfulness on Sensory Marketing: The Role of Mental Imagery Vividness and the Sensory Type Number

by Bingcan Li, Yi Jiang, Yuanzhi Wu and Lei Wang

Behav. Sci. 2023, 13(3), 227; https://doi.org/10.3390/bs13030227 - 06 Mar 2023

Cited by 1 | Viewed by 2068

Abstract

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay attention to the impact of mindfulness on the [...] Read more.

Mindfulness refers to paying attention to the present sensation, attention, and thoughts without judgment and is proven to enhance sensations. Although researchers began to investigate the role of mindfulness in consumer decision-making, few studies pay attention to the impact of mindfulness on the effect of sensory marketing. In the current study, we investigated whether and how mindfulness enhances the purchase intentions of sensory marketing products. We conducted three studies (n = 593) to test our hypotheses. The first study tested the correlation between trait mindfulness and the purchase intentions of sensory ads. The results showed that the level of trait mindfulness and purchase intentions were positively correlated. The second study primed the state mindfulness of participants and demonstrated that high-level state mindfulness enhanced purchase intentions, which was moderated by the number of sensory types. The third study further tested the mental imagery vividness and proved the mediating role of vividness between state mindfulness and purchase intentions. The current study shows the enhancing effect of mindfulness on purchase intentions. This effect is moderated by the number of sensory types and mediated by the vividness of mental images. Our study illustrates the critical contribution of mindfulness to promoting sensory marketing. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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20 pages, 865 KiB  

Open AccessArticle

How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study

by Hyo Geun Song, Yen-Soon Kim and Eunmin Hwang

Behav. Sci. 2023, 13(3), 214; https://doi.org/10.3390/bs13030214 - 02 Mar 2023

Cited by 4 | Viewed by 3535

Abstract

Mukbang is widely recognized as a new type of food video on user-generated content (UGC) platforms. The purpose of this study was to identify motivators to watch mukbangs and to examine the relationship between these motivators and the intention to watch mukbangs via [...] Read more.

Mukbang is widely recognized as a new type of food video on user-generated content (UGC) platforms. The purpose of this study was to identify motivators to watch mukbangs and to examine the relationship between these motivators and the intention to watch mukbangs via attitudes toward mukbangs and para-social relationships. In addition, this study examined how the intention to watch mukbangs affected purchase intention. Interviews were conducted to determine the motivation factors for watching mukbangs by collecting data from mukbang viewers. The results of the interviews suggested that vicarious satisfaction, enjoyment, information, exposure, and attractiveness were motivators for watching mukbangs. Using a survey, this study collected data from 399 participants who watched mukbangs to test relationships. Using SmartPLS, structural equation modeling (SEM) was conducted. The outcomes of the SEM indicated that vicarious satisfaction, enjoyment, and information influenced the intention to watch mukbangs via attitudes toward mukbangs. The results also indicated that exposure and attractiveness had an impact on the intention to watch mukbangs via para-social relationships. Furthermore, the intention to watch mukbangs influenced the intention to purchase food items portrayed in the mukbang content. This study contributes to the literature by empirically confirming the effect of watching mukbang on purchase intention. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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17 pages, 609 KiB  

Open AccessArticle

Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception

by Jinjiang Cai, Jingjing Wu, Hongjie Zhang and Yifei Cai

Sustainability 2023, 15(5), 3953; https://doi.org/10.3390/su15053953 - 22 Feb 2023

Cited by 1 | Viewed by 3616

Abstract

In recent efforts, instead of the conventional co-branding marketing approach, many fashion brands have tried to break through the original image by applying a crossover alliance method, and have achieved good results in practice. However, whether this kind of alliance can effectively enhance [...] Read more.

In recent efforts, instead of the conventional co-branding marketing approach, many fashion brands have tried to break through the original image by applying a crossover alliance method, and have achieved good results in practice. However, whether this kind of alliance can effectively enhance consumers’ online brand engagement is still a key question to be addressed. Using the S-O-R model, the paper introduces two mediating variables, novelty perception and hedonic perception, to explore the potential mechanism of brand image differences and product type differences on consumers’ online brand engagement under the background of a crossover alliance of fashion brands. This study shows that (1) brand image differences and product type differences positively affect consumers’ novelty perceptions and hedonic perceptions, and (2) such positive perceptions facilitate online brand engagement of consumers. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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12 pages, 628 KiB  

Open AccessArticle

CSR and Organizational Attractiveness: The Impacts of Crisis and Crisis Response

by Wen-Ching Chang, Liang-Chieh Weng and Song-Bang Wu

Sustainability 2023, 15(4), 3753; https://doi.org/10.3390/su15043753 - 17 Feb 2023

Cited by 1 | Viewed by 2017

Abstract

This study explores whether different sources of CSR information (i.e., the organization itself vs. the third party) and CSR reputation (i.e., leading vs. backward) affect job applicants’ attraction to organizations. This study demonstrates the interaction effects of sources of CSR information and CSR [...] Read more.

This study explores whether different sources of CSR information (i.e., the organization itself vs. the third party) and CSR reputation (i.e., leading vs. backward) affect job applicants’ attraction to organizations. This study demonstrates the interaction effects of sources of CSR information and CSR reputation on organizational attractiveness and contributes to the literature by identifying the impact of crisis and crisis management strategies of the organization on its organizational attractiveness. From a Situational Crisis Communication Theory (SCCT), we examined the impacts of the crisis on organizations and what the crisis response strategies (i.e., excusing, apology, and scapegoating) organizations applied influence their organizational attractiveness. A fictitious food company was created for the experimental study. In total, 345 undergraduate business students at a university in central Taiwan were randomly assigned to 13 groups in different experimental settings. ANOVA and paired-sample t-tests were used to test the hypothesis. We found that (1) significant impacts made by the interaction effects of CSR reputations and the sources of CSR information of organizational attractiveness; (2) crisis events decreased organizational attraction dramatically regardless of the interaction of the sources of CSR information and CSR reputations; and (3) crisis management strategies effectively reduced the damages of crises on organizational attractiveness. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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22 pages, 2707 KiB  

Open AccessArticle

A Study on Chinese Audience’s Receptive Behavior towards Chinese and Western Cultural Hybridity Films Based on Grounded Theory—Taking Disney’s Animated Film Turning Red as an Example

by Rui Chen and Yi Liu

Behav. Sci. 2023, 13(2), 135; https://doi.org/10.3390/bs13020135 - 06 Feb 2023

Cited by 5 | Viewed by 5636

Abstract

For a long time, Chinese audiences have not had a high opinion of hybrid Chinese and Western movies. However, the unanimous praise for Turning Red in China se ems to have reversed this situation. In order to verify whether the attitudinal behavior of [...] Read more.

For a long time, Chinese audiences have not had a high opinion of hybrid Chinese and Western movies. However, the unanimous praise for Turning Red in China se ems to have reversed this situation. In order to verify whether the attitudinal behavior of Chinese audiences toward the film’s hybridization of Chinese and Western cultures has changed, this study collected textual materials reflecting the Chinese audience’s receptive attitudes toward the film: Douban reviews, short reviews, questionnaires and Mtime.com reviews. Through a grounded study of 664,312 words, a total of 16 initial categories and four main categories were obtained. Finally, a cognitive–emotional–attitudinal mechanism model was formed to explain the audience’s receptive behavior process. The study found that Chinese audiences’ positive reception of Turning Red comes more from the fact that the film touches on personal emotions and focuses on a series of issues such as growing up, family, and gender, with intergenerational conflict as the core. The audience achieves self-projection and empathy while watching the film, rather than recognizing the Chinese culture presented therein. On this basis, the research further found that the internal structure of the current cultural hybridity has not changed greatly. The reason audiences do not give a high evaluation of cultural hybridity films lies in the lack of conscious distinction between the hybridity culture and the local culture. At the same time, in terms of cross-cultural creation, we should abandon the blind pursuit of cultural symbols, take root in cultural soil and then pay attention to more specific problems. This study reveals that the key factor affecting the audience’s receptive behavior toward cultural hybridity films is not necessarily the performance of local culture, which is of great significance for establishing new evaluation criteria. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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18 pages, 348 KiB  

Open AccessArticle

Simulation of Corruption Decisions—An Agent-Based Approach

by Richard Kasa, Gábor Réthi, György Hauber and Krisztina Szegedi

Sustainability 2023, 15(3), 2561; https://doi.org/10.3390/su15032561 - 31 Jan 2023

Cited by 3 | Viewed by 1708

Abstract

Corruption is one of the biggest barriers to sustainable development. Several objectives of the Sustainable Development Goals (SDGs) are directly linked with the fight against corruption, as it has an influence on the achievement of every single development goal. The aim of this [...] Read more.

Corruption is one of the biggest barriers to sustainable development. Several objectives of the Sustainable Development Goals (SDGs) are directly linked with the fight against corruption, as it has an influence on the achievement of every single development goal. The aim of this research is to examine decision-making patterns in a typical corruption situation. The following research questions have been formulated: (1) what kind of decision-making approaches are effective against partners maintaining different strategies, and how do these relate to certain generations? (2) Is there a difference between the behavior patterns of employees of SMEs, large corporations, and the public sector in a situation that provides the opportunity for corruption? To answer these research questions, an agent-based corruption experiment was conducted, building on the prisoner’s dilemma. The relationship between cooperation and corruption was examined through the analysis of decision-making situations to uncover when and with which partners (artificial agents) the participants first start to cooperate or become corrupt. The results show that there is a significant difference in the propensity to cheat among different generations. Furthermore, the behavior patterns of employees of large corporations, SMEs, and the public sector also show deviation in a corruption situation. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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16 pages, 993 KiB  

Open AccessArticle

Effects of Investment Experience on the Stock Investment Task: The Mediating Role of Risk Perception

by Zewei Li, Qi Wu, Pengfei Hong and Runzhi Tian

Behav. Sci. 2023, 13(2), 115; https://doi.org/10.3390/bs13020115 - 30 Jan 2023

Viewed by 1800

Abstract

Due to the limitations of traditional financial analysis and the non-specificity of laboratory-based gambling tasks, it is difficult for researchers to isolate the independent contributions of risk perception and initial investment experience on novice investors’ behaviors. Thus, it is still necessary for researchers [...] Read more.

Due to the limitations of traditional financial analysis and the non-specificity of laboratory-based gambling tasks, it is difficult for researchers to isolate the independent contributions of risk perception and initial investment experience on novice investors’ behaviors. Thus, it is still necessary for researchers to describe the process by which investment experience affects the investment behavior of novice investors by employing the methods of psychological experiments that can control and eliminate these confounding variables in the laboratory. The current study created a stock investment task based on the balloon analogy risk task to simulate the stock market in the laboratory. Two hundred and twenty Chinese college students were recruited as participants. Chain intermediary model analysis showed that initial investment experience influences a novice investor’s behavior through risk perception. In addition, risk perception displayed the characteristics of continuity, in which the initial risk perception would affect later risk perception. These results indicate that investment experience does influence investment behavior. Different early investment experiences have correspondingly significant effects on the novice investors’ investment behavior through their risk perception. The results also suggest that novice investors can partly correct the effects of their initial investment experience through continuous feedback from the stock market. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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16 pages, 1200 KiB  

Open AccessArticle

Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study

by Qiang Wei, Dong Lv, Yixin Lin, Dongmei Zhu, Siyuan Liu and Yuting Liu

Sustainability 2023, 15(3), 2403; https://doi.org/10.3390/su15032403 - 29 Jan 2023

Cited by 5 | Viewed by 3277

Abstract

Green consumption is expected to become a new driving force for sustainable economic growth. The production cost of green products leads to the existence of a green premium, which affects the willingness to pay for green consumption. Moreover, willingness to pay is influenced [...] Read more.

Green consumption is expected to become a new driving force for sustainable economic growth. The production cost of green products leads to the existence of a green premium, which affects the willingness to pay for green consumption. Moreover, willingness to pay is influenced by the product’s own attributes, such as its hedonic and utilitarian attributes. Our study used the event-related potentials (ERPs) technique to investigate how product attributes and premiums affect information processing and subsequent decision-making by comparing consumers’ acceptance of hedonic and utilitarian green products with different levels of premiums. Behavioral results indicated that consumers were more willing to pay premiums for utilitarian attributes than for hedonic attributes. ERPs results showed that hedonic attributes induced a greater P2 component, suggesting that price increases for hedonic products elicited more cognitive attention in the early cognitive stage and that the high premium condition did not match the hedonic attributes. In the late cognitive stage, where the utilitarian attribute induced higher N4, the consumers used the green consumption concept as a reason to reduce the negative emotions generated by the hedonic attribute and thus were more willing to accept the green premium for the hedonic product. The findings can be used to explain the psychological and neural activities of consumers at different stages when faced with the degree of product attribute-premium and help companies optimize their pricing strategies by using green products’ attributes. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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18 pages, 967 KiB  

Open AccessArticle

A Study on the Willingness and Factors Influencing the Digital Upgrade of Rural E-Commerce

by Yuncheng Wang and Zhongming Zhang

Behav. Sci. 2023, 13(2), 95; https://doi.org/10.3390/bs13020095 - 23 Jan 2023

Cited by 1 | Viewed by 1873

Abstract

The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the digital upgrading of rural e-commerce will be a [...] Read more.

The current problems of the low digital upgrading of rural e-commerce, single marketing method and high homogeneous competition will seriously hinder the development of rural e-commerce and rural revitalization. Therefore, finding how to guide the digital upgrading of rural e-commerce will be a key step in achieving rural revitalization and common prosperity. Based on 1387 Zhejiang rural e-commerce digital upgrading questionnaires, this paper analyzes willingness regarding rural e-commerce digital upgrading and its influencing factors using planned behavior theory and structural equation modeling. The findings show that (1) behavioral attitudes are the main influencing factors of upgrading willingness, and subjective norms are secondary influencing factors; (2) in terms of the behavioral attitudes of rural e-merchants, the greater the proportion of their online sales or the higher the proportion of online income, the better behavioral attitudes formed on this basis can promote the willingness to digitally upgrade rural e-merchants; (3) in terms of subjective norms, when rural e-merchant subjects perceive that the increased local participation in e-merchant association is too large or online income tends to saturate the total income, the more subjective norms can influence their willingness to digitally upgrade. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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26 pages, 3037 KiB  

Open AccessArticle

Assessing Factors That Influence Womenpreneurs’ Intention to Use Technology: A Structural Equation Modeling Approach

by Yung-Tsan Jou, Wei-Jung Shiang, Riana Magdalena Silitonga, Muna Adilah and Audrey Zebe Agathon Halim

Behav. Sci. 2023, 13(2), 94; https://doi.org/10.3390/bs13020094 - 23 Jan 2023

Cited by 1 | Viewed by 1667

Abstract

The growth of financial literacy is significant nowadays. Because of this, more people are becoming increasingly responsible in their financial planning, investments, and living expenses. In developing new technology, it is necessary to know the technological acceptance of the prospective users of the [...] Read more.

The growth of financial literacy is significant nowadays. Because of this, more people are becoming increasingly responsible in their financial planning, investments, and living expenses. In developing new technology, it is necessary to know the technological acceptance of the prospective users of the technology itself. This study aims to identify the primary factors influencing the technology acceptance levels of lower-middle socio-economic users for a digital financial literacy application. The proposed model in this research was developed based on UTAUT, TAM, and Usability model, and it consists of six primary constructs: (1) Performance Expectancy; (2) Effort Expectancy; (3) Social Influence; (4) Resources and Cost; (5) Satisfaction; (6) Behavior Intention. All the hypotheses used in this study were statistically measured using SmartPLS tools. This study found that because many lower-middle socio-economic users lack sufficient understanding of technology to properly utilize it, that a digital platform is not the right tool to teach them financial literacy. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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14 pages, 3011 KiB  

Open AccessArticle

Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High- and Low-Calorie Food

by Chengchen Zhang, Jiayi Han, Xiyu Guo and Jianping Huang

Behav. Sci. 2023, 13(1), 70; https://doi.org/10.3390/bs13010070 - 13 Jan 2023

Cited by 1 | Viewed by 1789

Abstract

Brand names on food packaging and the diagnosticity of brand names have notable effects on consumer preferences. However, their effects on healthy food consumption are not clear. The objective of this study was to investigate the effect of healthy brands and the diagnosticity [...] Read more.

Brand names on food packaging and the diagnosticity of brand names have notable effects on consumer preferences. However, their effects on healthy food consumption are not clear. The objective of this study was to investigate the effect of healthy brands and the diagnosticity of brand names on consumers’ subjective ratings of different calorie foods. In two studies, participants viewed 32 pictures of high- and low-calorie food product packaging from healthy and unhealthy brands and rated their feelings and willingness to pay online. Study 1 used real brand names, and Study 2 used fictional brand names and added press releases to manipulate diagnosticity. The present study demonstrated that participants perceived foods from healthy brands as healthier but less delicious and were more willing to buy low-calorie foods from healthy brands. Moreover, only when the brand name was of high diagnosticity were high-calorie foods rated as more likable, and did the willingness to pay for low-calorie foods increase. Collectively, these findings highlight the influence of the healthy brand on consumers’ subjective ratings of food. It is also inspiring for healthy food marketing. Full article

(This article belongs to the Topic Decision Making Behaviors in Management and Marketing)

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