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Open AccessReview

The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review

1
Department of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, Italy
2
Department of Agricultural, Forest and Food Science (Disafa), University of Turin, Largo Braccini, 2, Grugliasco, 10095 Torino, Italy
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(23), 10008; https://doi.org/10.3390/su122310008
Received: 30 September 2020 / Revised: 26 November 2020 / Accepted: 27 November 2020 / Published: 30 November 2020
This review aims to assess consumer choices of sustainable fish products, considering a number of attributes that have been considered in the academic literature on this topic. In order to examine the effectiveness of sustainable labels, the research question was focused on the relation between sustainable fish labels and consumers’ willingness to pay (WTP). The findings showed how, overall, consumers have positive perceptions regarding sustainable fish products and show a willingness to pay a premium price for the attribute of sustainability. According to the results, the country of origin attribute was found to be the most important attribute in relation to consumer choice. The results indicated a high WTP for local fish products, relative to imported alternatives. Consumers prefer wild-caught fish for its perceived quality, better safety and health aspects, and taste perception than the farm-raised option. As for animal welfare, the results show that consumers are willing to pay a moderate premium price for products that have an improved fish welfare or those that avoid by-catch, such as products with eco-labels like “turtle safe”. With regard to organic labels, the studies identified a positive organic price premium for fish products. However, organic labels do not play a major role in consumer choice, when compared with other attributes. View Full-Text
Keywords: sustainable fish; review; consumer choices; WTP; credence attributes sustainable fish; review; consumer choices; WTP; credence attributes
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MDPI and ACS Style

Maesano, G.; Di Vita, G.; Chinnici, G.; Pappalardo, G.; D'Amico, M. The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review. Sustainability 2020, 12, 10008. https://doi.org/10.3390/su122310008

AMA Style

Maesano G, Di Vita G, Chinnici G, Pappalardo G, D'Amico M. The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review. Sustainability. 2020; 12(23):10008. https://doi.org/10.3390/su122310008

Chicago/Turabian Style

Maesano, Giulia; Di Vita, Giuseppe; Chinnici, Gaetano; Pappalardo, Gioacchino; D'Amico, Mario. 2020. "The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review" Sustainability 12, no. 23: 10008. https://doi.org/10.3390/su122310008

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