Special Issue "Cruise Traveling/Airline Traveling"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (1 July 2019).

Special Issue Editor

Prof. Dr. Sunghyup Sean Hyun
E-Mail Website
Guest Editor
Department Head; Associate Professor, School of Tourism, Hanyang University, Seoul, 04763, Korea
Interests: human resource management; cabin crew work environment; flight attendant workplace well-being; convention; cruise; casino; 3c convergence (convention, cruise, casino); neo-fusion tourism industry; convention planning management; exhibition management; casino revenue maximization strategy
Special Issues and Collections in MDPI journals

Special Issue Information

Dear Colleagues,

Cruise traveling and airline traveling have become attractive areas of the tourism industry. Owners/managers in the cruise/airline industry are under significant pressure to develop more competitive marketing/human resource strategies, but they do not have proper guidelines to do so. Therefore, this Special Issue will focus on the development of the cruise/airline industry. In addition to growing in popularity, however, cruise ships are one of the critical causes of sea pollution, and airlines produce a huge amount of trash every day. Thus, it is time to think about sustainability issues from the perspective of the cruise/airline industry. This venue will be an excellent place to help researchers, practitioners, and companies in this area to show the latest strategies in marketing and human resource management, as well as sustainability issues in the industries. Topics of interest include but are not limited to the following:

  1. Cruise/airline marketing;
  2. Human resource management in the cruise/airline industry;
  3. Sustainability and cruise/airline traveling;
  4. Green cruise;
  5. Electronic airlines;
  6. Big data issues in the cruise/airline industry;
  7. Methodologies in cruise/airline research;
  8. The future of the cruise industry/airline industry.

Prof. Dr. Sunghyup Sean Hyun
Guest Editor

Manuscript Submission Information

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Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • cruise
  • airline
  • sustainability
  • electronic airline
  • marketing
  • human resource
  • big data

Published Papers (11 papers)

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Research

Open AccessArticle
Impact of Managerial Influence Tactics on Job Creativity and Performance: A Focus on Korean Airline Service Employees
Sustainability 2019, 11(16), 4429; https://doi.org/10.3390/su11164429 - 16 Aug 2019
Cited by 4 | Viewed by 1148
Abstract
Little is known about the effectiveness of managerial influence tactics on job creativity and performance in the airline industry. Based on previous research, eleven hypotheses and a theoretical model was conducted under the assumption that individual influence tactics affect job creativity, job creativity [...] Read more.
Little is known about the effectiveness of managerial influence tactics on job creativity and performance in the airline industry. Based on previous research, eleven hypotheses and a theoretical model was conducted under the assumption that individual influence tactics affect job creativity, job creativity has a positive influence on job performance, and job creativity mediates both influence tactics and job performance. This study implemented a quantitative method using multiple regression analysis, a three-step multiple regression analysis, and a Sobel test. According to an empirical method, among nine total influence tactics, inspirational appeals, ingratiation, exchange, and pressure acted as crucial drivers of job creativity, which had the greatest influence on job performance. Job creativity also had a mediating effect. On the other hand, the tactic of legitimating also positively influenced job creativity unlike previous studies. These findings may help managers by providing some insights for promoting job creativity and performance. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model
Sustainability 2019, 11(15), 4136; https://doi.org/10.3390/su11154136 - 31 Jul 2019
Cited by 2 | Viewed by 1408
Abstract
This study applied a service performance (SERVPERF) model to measure service quality and used a quantitative method for testing four research hypotheses. This research aims to examine the impacts of foreign flight attendants’ service quality on behavioral intention toward their home country. As [...] Read more.
This study applied a service performance (SERVPERF) model to measure service quality and used a quantitative method for testing four research hypotheses. This research aims to examine the impacts of foreign flight attendants’ service quality on behavioral intention toward their home country. As a result, the service touch of foreign flight attendants was influenced by curiosity, image, and behavioral intention toward their home country. Thus, this is an important finding that flight attendants conduct a crucial role not only for the airline but also for tourism in their home country. And empathy was found to be the most important dimension of service quality when a flight attendant offered a service to foreigners. This dimension was related to individual attention and communication skills. However, the limitation of this study is that the respondents were passengers of only one nationality; further research should, therefore, include a more diverse range of nationalities. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Understanding Customer Experience and Satisfaction through Airline Passengers’ Online Review
Sustainability 2019, 11(15), 4066; https://doi.org/10.3390/su11154066 - 27 Jul 2019
Cited by 5 | Viewed by 2506
Abstract
This study was conducted to understand customer experience and satisfaction through airline passengers’ online review. To achieve the purpose of this study, the semantic network analysis was conducted qualitatively by collecting reviews in top 10 airlines selected by Skytrax (airlinequality.com). In addition, this [...] Read more.
This study was conducted to understand customer experience and satisfaction through airline passengers’ online review. To achieve the purpose of this study, the semantic network analysis was conducted qualitatively by collecting reviews in top 10 airlines selected by Skytrax (airlinequality.com). In addition, this study quantitatively identified the relationship among six evaluation factors (seat comfort, staff, food and beverage (F&B), entertainment, ground service, and value for money), customer satisfaction and recommendation. This study collected 9632 reviews from the Skytrax. Through a CONCOR (CONvergence of iterated CORrelation) analysis, keywords were grouped into six clusters (seat comfort, staff, entertainment, ground service, value for money, and airline brand). Through the linear regression analysis, all evaluation factors except ‘entertainment’ factor significantly had impact on customer satisfaction and recommendation. These results showed that understanding online review can provide both academic implication and practical implication to develop sustainable strategy in the airline industry. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment
Sustainability 2019, 11(13), 3621; https://doi.org/10.3390/su11133621 - 01 Jul 2019
Cited by 4 | Viewed by 920
Abstract
Several studies have mentioned the differentiation between Western and Asian cultures in terms of people’s backgrounds, life styles, and perspectives. In particular, in cruise tourism, tourists from China have shown different behavior from Western tourists. Previous research has investigated the preferences of cruise [...] Read more.
Several studies have mentioned the differentiation between Western and Asian cultures in terms of people’s backgrounds, life styles, and perspectives. In particular, in cruise tourism, tourists from China have shown different behavior from Western tourists. Previous research has investigated the preferences of cruise tourists. However, there have been few systematic studies of their preferences. Thus, it is necessary to examine cultural uniqueness with a systematic method. Therefore, the main purpose of the study is to apply a choice experiment (CE), which is a scientific method for understanding Chinese tourists’ preferences for a given attribute as a form of marginal willingness-to-pay, and to identify their priorities. In order to collect the data from an online data platform, the answers from 244 Chinese were used for multinomial logit analysis. The study results demonstrate that the respondents placed the highest value on having a variety of shopping items in duty-free shops on board. Furthermore, room type, percentage of traditional Chinese food served, and touring in ports of call were also statistically significant attributes. The conclusion and the implications of this study will be discussed. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
Open AccessArticle
Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines
Sustainability 2019, 11(12), 3302; https://doi.org/10.3390/su11123302 - 15 Jun 2019
Cited by 5 | Viewed by 1791
Abstract
With the continuously increasing demand for air travel, competition among airlines has increased as well. The purpose of this study is to examine empirically the causal relationships among the perceived service quality, corporate image, customer trust, and corporate reputation of Asiana Airline in [...] Read more.
With the continuously increasing demand for air travel, competition among airlines has increased as well. The purpose of this study is to examine empirically the causal relationships among the perceived service quality, corporate image, customer trust, and corporate reputation of Asiana Airline in South Korea using SERVQUAL measures. An onsite survey of Korean passengers was conducted. The results of this study reveal that responsiveness and reliability of service quality significantly affect corporate image and customer trust, whereas tangibles, empathy, and assurance of service quality are not significant antecedents of corporate image and customer trust. It is also found that corporate image and customer trust significantly affect corporate reputation. Based on these findings, theoretical importance and practical implications are discussed in this paper. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Self-Enhancement Driven First-Class Airline Travelers’ Behavior: The Moderating Role of Third-Party Certification
Sustainability 2019, 11(12), 3285; https://doi.org/10.3390/su11123285 - 14 Jun 2019
Cited by 8 | Viewed by 1036
Abstract
This study was designed with a focus on self-enhancement by flying in first class to understand the intricate associations in the formation of well-being, brand attachment, and word-of-mouth. In addition, this study aimed to examine the moderating effect of third-party certification among consequent [...] Read more.
This study was designed with a focus on self-enhancement by flying in first class to understand the intricate associations in the formation of well-being, brand attachment, and word-of-mouth. In addition, this study aimed to examine the moderating effect of third-party certification among consequent variables. For this, data were collected from 199 first-class airline travelers. A quantitative method that was comprised of structural equation modeling and multiple-group analysis wasused to test the research hypotheses. Our findings revealed that both achievement and power were significant drivers of well-being perception of first-class airline travelers and their perceived well-being contributed to building positive brand attachment and word-of-mouth. The association between brand attachment and word-of-mouth was also statistically supported. Furthermore, the moderating role of third-party certification was identified in the causal relationship between well-being perception and brand attachment. Implications were discussed along with diverse approaches for customized and exclusive offerings such as butler services pre- and post-flights or during transit at airports, and mini stretching sessions in flights to improve self-enhancement during the whole journey of a first-class experience. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Verification of the Role of the Experiential Value of Luxury Cruises in Terms of Price Premium
Sustainability 2019, 11(11), 3219; https://doi.org/10.3390/su11113219 - 10 Jun 2019
Cited by 3 | Viewed by 1068
Abstract
The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are [...] Read more.
The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are presented and their resolution is subsequently pursued: first, the study distinguishes the various subordinate factors contributing to the experiential value of luxury cruises. Second, it aims to understand these subordinate factors’ impact on customers’ well-being perception. Third, the study aims to understand whether the customer is willing to pay a price premium based on his or her well-being perception. Fourth, it aims to verify the role of gender in the relationship between the perceived experiential value of luxury cruises and the proposed variables. Seven hypotheses were established to achieve these research objectives. Data collected from 273 luxury cruise customers were used. As a result, five hypotheses were accepted and two were rejected. In conclusion, the theoretical/practical implications that were proposed based on the results of the study are discussed in detail. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments
Sustainability 2019, 11(11), 3038; https://doi.org/10.3390/su11113038 - 29 May 2019
Cited by 5 | Viewed by 901
Abstract
Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. [...] Read more.
Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
The Effect of Gamification on Psychological and Behavioral Outcomes: Implications for Cruise Tourism Destinations
Sustainability 2019, 11(11), 3002; https://doi.org/10.3390/su11113002 - 28 May 2019
Cited by 9 | Viewed by 1458
Abstract
The purpose of this study is to empirically examine the effect of gamification on tourist psychological outcome and knowledge gain in the context of cultural heritage sites, which are popular cruise tourism destinations. A comprehensive literature review revealed the critical role of gamification [...] Read more.
The purpose of this study is to empirically examine the effect of gamification on tourist psychological outcome and knowledge gain in the context of cultural heritage sites, which are popular cruise tourism destinations. A comprehensive literature review revealed the critical role of gamification in facilitating psychological (enjoyment, flow experience, and loyalty) and behavioral outcomes (knowledge gain) at cultural heritage sites. Using a field experiment, this study employed a gamified app as a manipulation. A total of 342 gamified app users (n = 165) or non-users (n = 177) were selected by stratified random sampling method from among college students majoring in tourism and cruise management in South Korea. After screening the data, a Hayes’ PROCESS modeling technique was mainly utilized to test the proposed hypotheses based on 331 cases. The results showed that gamification had a strong influence on knowledge gain about cultural heritage attractions. On the other hand, gamification had negative effects on enjoyment and flow experience. More importantly, gamification had a negative indirect effect on loyalty toward cultural heritage attractions. These findings imply the usefulness of gamified apps to convey memorable and real-time information and knowledge to users in cultural heritage sites. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes
Sustainability 2019, 11(7), 2035; https://doi.org/10.3390/su11072035 - 05 Apr 2019
Cited by 7 | Viewed by 1298
Abstract
Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that [...] Read more.
Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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Open AccessArticle
Passenger Repurchase Behaviours in the Green Cruise Line Context: Exploring the Role of Quality, Image, and Physical Environment
Sustainability 2019, 11(7), 1985; https://doi.org/10.3390/su11071985 - 03 Apr 2019
Cited by 6 | Viewed by 1085
Abstract
Little is known about cruise passengers’ post-purchase behaviours and what makes them repurchase eco-friendly cruise trips. This research is an empirical attempt to explore the role of cruise line quality, image, physical environment excellence, satisfaction, and awareness of consequences in determining passenger repurchase [...] Read more.
Little is known about cruise passengers’ post-purchase behaviours and what makes them repurchase eco-friendly cruise trips. This research is an empirical attempt to explore the role of cruise line quality, image, physical environment excellence, satisfaction, and awareness of consequences in determining passenger repurchase intentions in the green cruise line sector. A quantitative method that comprised a structural equation model and an invariance test was used. Our findings revealed that quality, image, and physical environment excellence acted as significant drivers of satisfaction and intention, and cruise line quality had the greatest influence on intention. In addition, satisfaction, which was the most proximal determinant of intention, had a mediating effect. The physical environment excellence and intention relationship was moderated by awareness of consequences. The proposed conceptual framework in general had a sufficient level of prediction power for passenger repurchase intention. Findings of this study can be efficiently used for passenger retention among green cruise line practitioners. Full article
(This article belongs to the Special Issue Cruise Traveling/Airline Traveling)
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