Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers
Abstract
:1. Introduction
Literature Review
2. Materials and Methods
2.1. Survey Instrument
2.2. Study Population
2.3. Statistical Analysis
2.4. Logistic Regression Model
3. Results
3.1. Descriptive Analysis and Results
3.2. Logistic Regression Results
4. Discussion
Limitations
5. Conclusions
Future Research
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Percent | Std. Error | 95% CI. | ||
---|---|---|---|---|
Lower | Upper | |||
Where they most commonly buy wine | ||||
Wineries | 12.06 | 1.44 | 9.51 | 15.18 |
Wine store | 32.10 | 2.06 | 28.20 | 36.27 |
Other retail store | 41.05 | 2.17 | 36.86 | 45.37 |
Restaurant | 5.06 | 0.97 | 3.46 | 7.33 |
Other | 4.47 | 0.91 | 2.99 | 6.65 |
No answer | 5.25 | 0.98 | 3.62 | 7.56 |
Wine knowledge (self-reported) | ||||
I consider myself an expert | 4.28 | 0.89 | 2.83 | 6.42 |
I can choose wine without assistance and friends ask me for recommendations | 9.34 | 1.28 | 7.10 | 12.18 |
I can pair wine and food and know some culture and history of wine | 21.60 | 1.81 | 18.24 | 25.37 |
I can navigate a restaurant wine list | 20.04 | 1.77 | 16.79 | 23.73 |
I know the basics between red and white wine and some major types | 28.02 | 1.98 | 24.29 | 32.07 |
I have very little knowledge | 16.73 | 1.65 | 13.74 | 20.22 |
Previously bought sustainably certified products | ||||
No | 11.48 | 1.41 | 8.99 | 14.54 |
Yes | 88.52 | 1.41 | 85.46 | 91.01 |
Previously bought sustainably certified wine | ||||
No | 67.12 | 2.07 | 62.93 | 71.06 |
Yes | 32.88 | 2.07 | 28.94 | 37.07 |
Likely to buy sustainably certified wine | ||||
Not sure | 21.21 | 1.80 | 17.88 | 24.96 |
Less likely to buy | 1.75 | 0.58 | 0.91 | 3.34 |
Much less likely to buy | 2.14 | 0.64 | 1.19 | 3.83 |
More likely to buy | 48.05 | 2.20 | 43.75 | 52.39 |
Much more likely to buy | 26.85 | 1.95 | 23.19 | 30.86 |
Percent | Std. Error | 95% CI. | ||
---|---|---|---|---|
Lower | Upper | |||
Gender | ||||
Male | 54.28 | 2.20 | 49.94 | 58.55 |
Female | 45.72 | 2.20 | 41.45 | 50.06 |
Age | ||||
18–24 years old | 4.09 | 0.87 | 2.68 | 6.19 |
25–34 years old | 25.88 | 1.93 | 22.26 | 29.85 |
35–44 years old | 29.18 | 2.01 | 25.40 | 33.27 |
45–54 years old | 24.90 | 1.91 | 21.35 | 28.83 |
55–64 years old | 11.09 | 1.39 | 8.65 | 14.12 |
65–74 years old | 4.67 | 0.93 | 3.15 | 6.88 |
74+ | 0.19 | 0.19 | 0.03 | 1.37 |
Education | ||||
High school/GED | 17.12 | 1.66 | 14.10 | 20.64 |
Some college, no degree | 7.78 | 1.18 | 5.76 | 10.44 |
Associate degree (e.g., AA, AS) | 8.17 | 1.21 | 6.09 | 10.88 |
Professional degree (e.g., MD, DDS, DVM) | 11.28 | 1.40 | 8.82 | 14.33 |
Bachelor’s degree (e.g., BA, BS) | 27.24 | 1.96 | 23.55 | 31.26 |
Master’s degree (e.g., MA, MS, MBA, Med) | 22.57 | 1.84 | 19.15 | 26.39 |
Doctorate (e.g., PhD, EdD) | 5.84 | 1.03 | 4.11 | 8.23 |
Household income | ||||
Less than EUR 20,000 | 19.65 | 1.75 | 16.43 | 23.32 |
EUR 20,000 to 34,999 | 31.32 | 2.05 | 27.45 | 35.47 |
EUR 35,000 to 49,999 | 17.12 | 1.66 | 14.10 | 20.64 |
EUR 50,000 to 64,999 | 13.81 | 1.52 | 11.09 | 17.08 |
EUR 65,000 to 79,999 | 3.70 | 0.83 | 2.37 | 5.73 |
EUR 80,000 to 94,999 | 4.86 | 0.95 | 3.30 | 7.11 |
EUR 95,000 to 109,999 | 2.72 | 0.72 | 1.62 | 4.55 |
EUR 110,000 to 124,999 | 2.53 | 0.69 | 1.47 | 4.31 |
EUR 125,000 to 139,999 | 0.97 | 0.43 | 0.40 | 2.32 |
EUR 140,000 to 164,999 | 1.36 | 0.51 | 0.65 | 2.83 |
EUR 165,000 or more | 1.95 | 0.61 | 1.05 | 3.58 |
Marital Status | ||||
Single (never married) | 23.74 | 1.88 | 20.25 | 27.62 |
Married or in a domestic partnership | 67.51 | 2.07 | 63.33 | 71.43 |
Widowed or divorced | 8.75 | 1.25 | 6.60 | 11.53 |
Category | n (Percent) |
---|---|
None or not sure | 201 (38.51) |
Up to EUR 1 more | 201 (38.51) |
EUR 1 to 5 more | 71 (13.60) |
EUR 6 to 10 more | 26 (4.98) |
EUR 11+ more | 23 (4.41) |
Coef. | St. Err. | t-Value | p-Value | [95% Conf. | Interval] | Sig. | |
---|---|---|---|---|---|---|---|
Wine knowledge | 1.333 | 0.117 | 3.29 | 0.001 | 1.123 | 1.583 | *** |
Number of winery visits | 1.017 | 0.019 | 0.91 | 0.363 | 0.981 | 1.054 | |
Gender | 1.332 | 0.274 | 1.39 | 0.164 | 0.890 | 1.993 | |
Age | 0.809 | 0.084 | −2.04 | 0.042 | 0.659 | 0.992 | ** |
Education | 1.035 | 0.057 | 0.64 | 0.524 | 0.930 | 1.153 | |
Income | 0.988 | 0.053 | −0.23 | 0.817 | 0.889 | 1.097 | |
Marital status | 0.978 | 0.191 | −0.12 | 0.908 | 0.666 | 1.435 | |
Previously purchased Sustainably produced Products | 2.349 | 0.775 | 2.59 | 0.010 | 1.230 | 4.485 | *** |
Previously purchased Sustainably produced Wine | 0.532 | 0.118 | −2.85 | 0.004 | 0.344 | 0.822 | *** |
Age of wine | 1.046 | 0.105 | 0.45 | 0.656 | 0.859 | 1.273 | |
Region/country of wine | 0.840 | 0.094 | −1.56 | 0.118 | 0.675 | 1.045 | |
Price of wine | 1.289 | 0.141 | 2.32 | 0.020 | 1.041 | 1.597 | ** |
Sustainable certification of wine | 1.025 | 0.111 | 0.23 | 0.821 | 0.829 | 1.266 | |
Expert rating | 0.923 | 0.095 | −0.78 | 0.437 | 0.754 | 1.130 | |
Taste of wine | 0.952 | 0.096 | −0.49 | 0.625 | 0.781 | 1.160 | |
Constant | 0.221 | 0.458 | −0.73 | 0.467 | 0.004 | 1.925 | |
Mean dependent var. | 0.615 | SD dependent var. | 0.487 | ||||
Pseudo r-squared | 0.089 | Number of observations | 522 | ||||
Chi-square | 46.492 | Prob > chi2 | 0.000 | ||||
Akaike crit. (AIC) | 656.207 | Bayesian crit. (BIC) | 724.082 |
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Gow, J.; Moscovici, D.; Rana, R.; Rinaldi, A.; Ugaglia, A.A.; Valenzuela, L.; Mihailescu, R.; Haque, R. Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers. Sustainability 2024, 16, 8283. https://doi.org/10.3390/su16198283
Gow J, Moscovici D, Rana R, Rinaldi A, Ugaglia AA, Valenzuela L, Mihailescu R, Haque R. Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers. Sustainability. 2024; 16(19):8283. https://doi.org/10.3390/su16198283
Chicago/Turabian StyleGow, Jeff, Daniel Moscovici, Rezwanul Rana, Azzurra Rinaldi, Adeline Alonso Ugaglia, Lionel Valenzuela, Radu Mihailescu, and Rezwanul Haque. 2024. "Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers" Sustainability 16, no. 19: 8283. https://doi.org/10.3390/su16198283
APA StyleGow, J., Moscovici, D., Rana, R., Rinaldi, A., Ugaglia, A. A., Valenzuela, L., Mihailescu, R., & Haque, R. (2024). Determinants of Purchasing Sustainably Produced Wines by Italian Wine Consumers. Sustainability, 16(19), 8283. https://doi.org/10.3390/su16198283