In sentiment analysis, biased user reviews can have a detrimental impact on a company’s evaluation. Therefore, identifying such users can be highly beneficial as their reviews are not based on reality but on their characteristics rooted in thei...
The extensive use of smartphones in our everyday lives has created new modes of appropriation and behavior in public spaces. Recognition of these are essential for urban design and planning practices which help us to improve the relationship between...
This study examined the impact of using three types of in-store signage to educate consumers about packaging recyclability as well as to measure its effectiveness in increasing awareness of a store drop-off recycling method for packaged granola. A to...
Understanding how learners engage with immersive sign language training environments is essential for advancing virtual reality-based education and inclusion. This study analyzes behavioral engagement in SONAR, a virtual reality application designed...
Attention deficit hyperactivity disorder is characterized by several cognitive and behavioral problems such as inattention and impulsivity, abnormal control of eye movements and relocation, visual fixation and visuospatial perception. There is a link...
Attentional deficits have tragic consequences on road safety. These deficits are not solely caused by distraction, since they can also arise from other mental impairments such as, most frequently, mental fatigue. Fatigue is among the most prevalent i...
Understanding how children engage with others is crucial for improving social interactions, especially when one of the partners is an animal. We investigated relationships between interaction strategies, visual attention, and facial expression identi...
This study analyzes Brazilian consumer behavior regarding quality and visual cues in fresh red meat and cooked beef. Using eye tracking to collect visual attention metrics and psychological scales to assess food behavior, the research examines how vi...
The beautiful, natural environment in a tourist hotel’s marketing images can evoke relaxing and soothing emotions. However, can tourist hotels use nature as a servicescape to make their performing arts services more attractive? Based on attention res...
Accurate evaluation of fish feeding intensity is crucial for optimizing aquaculture efficiency and the healthy growth of fish. Previous methods mainly rely on single-modal approaches (e.g., audio or visual). However, the complex underwater environmen...
(1) Background: As digital technology continues to reshape visual landscapes, understanding how design elements influence customer experience has become essential. Eye-tracking technology offers a powerful, quantitative approach to assessing visibili...
6 November 2024
This study aims to bridge the gap between traditional consumer behavior analysis and modern techniques by integrating big data analysis, eye-tracking technology, and survey methods. The researchers considered that understanding consumer behavior is c...
Although the Internet grants access to a large amount of information, it is crucial to verify its reliability before relying on it. False information is a dangerous medium that poses a considerable threat, as it impacts individuals’ perceptions...
It is essential to understand the effectiveness of any training program so it can be improved accordingly. Various studies have applied standard metrics for the evaluation of visual behavior to recognize the areas of interest that attract individuals...
Eye-tracking technologies are emerging in research aiming to understand the visual behavior of cyclists to improve their safety. These technologies gather real-time information to reveal what the cyclists look at and how they respond at a specific lo...
During highly automated driving, the passenger is allowed to conduct non-driving related activities (NDRA) and no longer has to act as a fallback at the functional limits of the driving automation system. Previous research has shown that at lower lev...
Automated learning analytics is becoming an essential topic in the educational area, which needs effective systems to monitor the learning process and provides feedback to the teacher. Recent advances in visual sensors and computer vision methods ena...
Sustainable tourism requires balancing environmental protection, social equity, and economic viability, yet its effective promotion depends on communication strategies that genuinely capture travelers’ attention. Despite growing emphasis on eco...
High-profile projects promoted by governments, local municipalities, and the media do not always meet program requirements or user expectations. The Riverside Museum in Glasgow by Zaha Hadid Architects, which has generated significant discussion in t...
Nutrition and health claims are seen as a way of promoting healthy aspects of food. However, the results of previous studies have been contradictory regarding the effect of these claims on purchase. This study aims to achieve a better understanding o...
Humans evolved a behavioral immune system to avoid infectious disease, including the ability to detect sickness in faces. However, it is unclear whether the ability to recognize and avoid facial cues of disease is malleable, flexibly calibrated by ex...
25 July 2020
In this study, an on-road driving experiment was designed to investigate the visual attention fixation and transition characteristics of drivers when they are under different cognitive workloads. First, visual attention was macroscopically analyzed t...
Virtual reality (VR) has proven an effective means of job training for people with intellectual disabilities who may experience difficulties in learning. However, it is unlikely for them to successfully complete a certain task using only VR-based job...
(1) Background: Primary driving tasks are increasingly being handled by vehicle automation so that support for non-driving related tasks (NDRTs) is becoming more and more important. In SAE L3 automation, vehicles can require the driver-passenger to t...
In this article, we introduce three-dimensional Serious Games (3DSGs) under an evidence-centered design (ECD) framework and use an organizational neuroscience-based eye-tracking measure to capture implicit behavioral signals associated with leadershi...
The COVID-19 pandemic started toward the end of 2019 and social distancing requirements imposed worldwide led to the rapid growth of online shopping, adversely impacted the global efforts for environmental protection. This study examines packaging an...
Alexithymia is a clinically relevant personality construct characterized by difficulties identifying and communicating one’s emotions and externally oriented thinking. Alexithymia has been found to be related to poor emotion decoding and dimini...
This study investigated the visual search behavior of equestrian dressage judges at different expertise levels during the assessment of Grand Prix horse-rider combinations. Twenty judges (11 foundational level, 9 advanced level) participated in the s...
Wayfinding with minimal effort is essential for reducing cognitive load and emotional stress in unfamiliar environments. This exploratory quasi-experimental study investigated wayfinding challenges in a university building housing three spatially dis...
Visual attention mechanisms are modulated by chromatic properties of the environment, with significant implications for human–computer interaction, interface design, and cognitive ergonomics. Despite extensive research on color perception, a cr...
Virtual reality (VR) provides immersive environments that resemble real-world consumption settings, enabling realistic analysis of consumer responses to advertisements. Therefore, VR has been increasingly adopted in marketing. Visual attention is a k...
(1) Background: This systematic review and meta-analysis aimed to assess the reliability and consistency of the impact of gaze behaviors (e.g., QE duration, FFD, FD) on basketball shooting performance. (2) Methods: Searches were conducted in PubMed,...
Gaze movement and visual stimuli have been utilized to analyze human visual attention intuitively. Gaze behavior studies mainly show statistical analyses of eye movements and human visual attention. During these analyses, eye movement data and the sa...
Visuospatial selective attention can focus attention on a certain spatial area and rationally allocate attentional resources during visual target perception. Previous studies investigated the behavioral advantages of subjects when the target appeared...
Emotional facial expressions are thought to attract attention differentially based on their emotional content. While anger is thought to attract the most attention during visual search, happy superiority effects are reported as well. As multiple stud...
Visual attention plays a crucial role in the map-reading process and is closely related to the map cognitive process. Eye-tracking data contains a wealth of visual information that can be used to identify cognitive behavior during map reading. Nevert...
This study focuses on the visual attention of residents and tourists to elements of urban landscapes from above. It screens out elements that attract viewers’ attention, assesses their aesthetics, and explores how these aesthetic evaluations af...
With the improvement in automation technology, humans have now become supervisors of the complicated control systems that monitor the informative human–machine interface. Analyzing the visual attention allocation behaviors of supervisors is ess...
A second-price auction with eye movement recordings was used to investigate consumer preferences for labels disclosing the presence and absence of specific types of insecticides and to explore the relationship between visual attention and consumer pu...
This study examines how architectural expertise shapes visual perception, extending the “Seeing for Speaking” hypothesis into a non-linguistic domain. Specifically, it investigates whether architectural training influences unconscious visual processi...
Driving is a task that puts heavy demands on visual information, thereby the human visual system plays a critical role in making proper decisions for safe driving. Understanding a driver’s visual attention and relevant behavior information is a...
Anomalies of attentional selection have been repeatedly described in individuals with schizophrenia spectrum disorders. However, a precise analysis of their ability to inhibit irrelevant visual information during attentional selection is not document...
The pulvinar, also called the lateral posterior nucleus of the thalamus in rodents, is one of the higher-order thalamic relays and the main visual extrageniculate thalamic nucleus in rodents and primates. Although primate studies report the pulvinar...
23 May 2020
Physical activity is a promising intervention to restore cognitive function after prolonged sedentary periods. However, little is known about the effect of short physical activity bouts on cognition especially among individuals that are used to physi...
The visual quality of architectural heritage is crucial to the preservation of architectural features, enhancement of the environmental quality, and conservation of the sustainable development and adaptive use of architectural heritage. Few studies h...
The current intelligent driving technology based on image data is being widely used. However, the analysis of traffic accidents occurred in intelligent driving vehicles shows that there is an explanatory difference between the intelligent driving sys...
A computational explanation of how visual attention, interpretation of visual stimuli, and eye movements combine to produce visual behavior, seems elusive. Here, we focus on one component: how selection is accomplished for the next fixation. The popu...
Children’s cognitive performance can be influenced by behaviors such as eating breakfast in the morning. The aim of this analysis was to investigate the mediating effects of breakfast behavior and other lifestyle habits on eye-hand coordination...
This study investigated tourists’ visual perception, aesthetic experience, and behavioral intentions across four types of landscapes. A total of 353 questionnaires were distributed on-site, and the SOR model was used to examine the visual stimu...
Background/Objectives: Crowding is a common visual phenomenon that can significantly impair the recognition of objects in peripheral vision. Two recent behavioral studies have revealed that both exogenous and endogenous attention can alleviate crowdi...
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