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370 Results Found

  • Article
  • Open Access
2 Citations
2,240 Views
11 Pages

29 April 2024

The “Content-Identifying Methodology”, or CIM, is an approach developed by environmental psychologists Rachel and Stephen Kaplan to understand the landscape characteristics that people find visually attractive. The Kaplans did this by sur...

  • Article
  • Open Access
31 Citations
5,315 Views
16 Pages

Recent research has demonstrated that landscape design intensity impacts individuals’ landscape preferences, which may influence their eye movement. Due to the close relationship between restorativeness and landscape preference, we further explore th...

  • Article
  • Open Access
12 Citations
3,722 Views
16 Pages

7 April 2023

Understanding how people perceive landscapes is essential for the design of forest landscapes. The study investigates how design intensity affects landscape complexity, preference, and eye movements for urban forest settings. Eight groups of twenty-f...

  • Article
  • Open Access
13 Citations
4,968 Views
13 Pages

Assessment of Color Perception and Preference with Eye-Tracking Analysis in a Dental Treatment Environment

  • Eun-Sung Song,
  • Won-Hyeon Kim,
  • Beom-Hui Lee,
  • Dong-Wook Han,
  • Jong-Ho Lee and
  • Bongju Kim

Nowadays, medical facilities are developing their treatment environment to provide better services to their patients. In particular, dental hospitals have been considered uncomfortable and uninviting spaces, which needs to change so that people can v...

  • Article
  • Open Access
5 Citations
3,804 Views
27 Pages

Promoting walking is crucial for sustainable development and fosters individual health and well-being. Therefore, comprehensive investigations of factors that make walking attractive are vital. Previous research has linked streetscapes at eye-level t...

  • Article
  • Open Access
14 Citations
3,912 Views
17 Pages

25 May 2022

Three-dimensional geovisualization in landscape design can be used to evaluate the efforts of mitigating CO2 emissions. This study evaluated subjects’ emotional preferences for 3D landscape design through an eye movement tracking experiment. In...

  • Article
  • Open Access
18 Citations
4,773 Views
25 Pages

Analysis and Optimization of Landscape Preference Characteristics of Rural Public Space Based on Eye-Tracking Technology: The Case of Huangshandian Village, China

  • Tingting Su,
  • Kaiping Wang,
  • Shuangshuang Li,
  • Xinyan Wang,
  • Huan Li,
  • Huanru Ding,
  • Yanfei Chen,
  • Chenhui Liu,
  • Min Liu and
  • Yunlu Zhang

23 December 2022

As an important part of rural space, the public space landscape has a positive influence on tourists and local residents, and also has an important guiding significance for the sustainable development of rural areas. This study expands the previous r...

  • Article
  • Open Access
6 Citations
4,716 Views
13 Pages

Different dimensions of visual attention to social (human faces) and non-social stimuli (objects) were assessed in 19 preschool children with Autism Spectrum Disorder (ASD) and 19 typically developing (TD) age, gender, and IQ-matched controls through...

  • Article
  • Open Access
1 Citations
429 Views
16 Pages

22 December 2025

Visual attention plays a critical role in users’ cognitive evaluation of safety and functionality in interior furniture, particularly for children’s beds, which are inherently safety-sensitive products. This study adopts an integrated app...

  • Article
  • Open Access
4 Citations
3,980 Views
14 Pages

Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

  • Sayaka Osanami Törngren,
  • Emi Moriuchi,
  • Caroline Adolfsson,
  • Marcus Nyström and
  • Sofia Ulver

18 November 2020

This article examined and compared the US-born and Swedish-born college students’ preferences towards monoracial or multiracial advertisement. We showed four fashion advertisements, tracked their eye movements with a stationary eye-tracker, and...

  • Article
  • Open Access
10 Citations
3,209 Views
16 Pages

12 August 2023

Individuals’ preferences for urban forest scenes are an essential factor in the design process. This study explores the connection between landscape design intensity, visual preferences, and eye fixations in urban forest scenes. Five pictures r...

  • Article
  • Open Access
6 Citations
675 Views
12 Pages

Eye Movements as a Predictor of Preference for Progressive Power Lenses

  • Pablo Concepcion-Grande,
  • Amelia González,
  • Eva Chamorro,
  • José Miguel Cleva,
  • José Alonso and
  • Jose Antonio Gómez-Pedrero

The purpose of this study is to determine if there is any correlation between the characteristics of the user’s eye movements (EMs) and the preference of the user when wearing different Progressive power lenses (PPLs) distributions. An eye-tracker sy...

  • Proceeding Paper
  • Open Access
6 Citations
3,141 Views
8 Pages

13 November 2020

The product can be defined as a “basket of attributes” which provides the customer with the functional value specific to that class of product, as well as a set of secondary values (called benefits or services) which may be necessary or added. These...

  • Article
  • Open Access
21 Citations
380 Views
15 Pages

Do Graph Readers Prefer the Graph Type Most Suited to a Given Task? Insights from Eye Tracking

  • Benjamin Strobel,
  • Steffani Saß,
  • Marlit Annalena Lindner and
  • Olaf Köller

Research on graph comprehension suggests that point differences are easier to read in bar graphs, while trends are easier to read in line graphs. But are graph readers able to detect and use the most suited graph type for a given task? In this study,...

  • Article
  • Open Access
4 Citations
3,066 Views
12 Pages

Comparison of Self-Report Questionnaire and Eye Tracking Method in the Visual Preference Study of a Youth–Beverage Model

  • Hongbo Sun,
  • Wanxin Wang,
  • Xinnan Liu,
  • Benzhong Zhu,
  • Yue Huang,
  • Xiaojing Leng and
  • Lu Jia

10 February 2022

This study compares the characteristics of a self-report questionnaire (SRQ) and eye tracking (ET) based on a simple human–beverage visual cognition model. The young participants were mainly defined by their gender and body mass index (BMI). Th...

  • Article
  • Open Access
4 Citations
4,365 Views
14 Pages

Bamboo weaving is an intangible cultural heritage in China. Exploring people’s aesthetic preferences for bamboo weaving patterns to better serve the design of bamboo architectural decoration can help promote the upgrading of traditional crafts....

  • Article
  • Open Access
18 Citations
3,848 Views
16 Pages

9 November 2022

Visual attributes of greenery strongly affect the attention and preferences of people. We invited 90 volunteers to participate in a study on the subjective rating and eye tracking on the landscape attributes of greenery to determine the relationship...

  • Article
  • Open Access
7 Citations
2,909 Views
17 Pages

How Vegetation Colorization Design Affects Urban Forest Aesthetic Preference and Visual Attention: An Eye-Tracking Study

  • Ziru Chen,
  • Yaling Huang,
  • Yuanping Shen,
  • Weicong Fu,
  • Xiong Yao,
  • Jingkai Huang,
  • Yuxiang Lan,
  • Zhipeng Zhu and
  • Jiaying Dong

21 July 2023

The enhancement of the urban forest landscape through vegetation colorization has emerged as a continuous concern for urban managers in southern Chinese cities. However, the understanding of how designers can effectively select the appropriate form a...

  • Article
  • Open Access
2,717 Views
12 Pages

Consumer Visual and Affective Bias for Soothing Dolls

  • Yu-Hsiu Chu,
  • Li-Wei Chou,
  • He-Hui Lin and
  • Kang-Ming Chang

Soothing dolls are becoming increasingly popular in a society with a lot of physical and mental stress. Many products are also combined with soothing dolls to stimulate consumers’ desire for impulse buying. However, there is no research on the...

  • Feature Paper
  • Article
  • Open Access
12 Citations
4,840 Views
16 Pages

1 December 2018

Lateralisation of eye use indicates differential specialisation of the brain hemispheres. We tested eye use by zebra finches to view a model predator, a monitor lizard, and compared this to eye use to view a non-threatening visual stimulus, a jar. We...

  • Article
  • Open Access
10 Citations
266 Views
9 Pages

Image Preference Estimation with a Data-Driven Approach: A Comparative Study Between Gaze and Image Features

  • Yusuke Sugano,
  • Yasunori Ozaki,
  • Hiroshi Kasai,
  • Keisuke Ogaki and
  • Yoichi Sato
J. Eye Mov. Res.2014, 7(3), 1-9;https://doi.org/10.16910/jemr.7.3.5 
(registering DOI)

18 April 2014

Understanding how humans subjectively look at and evaluate images is an important task for various applications in the field of multimedia interaction. While it has been repeatedly pointed out that eye movements can be used to infer the internal stat...

  • Article
  • Open Access
18 Citations
7,817 Views
17 Pages

Designing Perennial Landscapes: Plant Form and Species Richness Influence the Gaze Perception Associated with Aesthetic Preference

  • Yangyang Shi,
  • Jiao Zhang,
  • Xinyue Shen,
  • Liang Chen,
  • Yunchen Xu,
  • Rui Fu,
  • Yang Su and
  • Yiping Xia

20 October 2022

The up-close experience of perennial landscapes has been shown to enhance residents’ perception of naturalness in the context of increasing small-scale vegetation landscapes. This study explored how formal aesthetic characteristics were related...

  • Systematic Review
  • Open Access
2 Citations
2,069 Views
19 Pages

A Systematic Review of Research on Urban Streets and Parks Based on Eye-Tracking Technology

  • Lin Yuan,
  • Zhaoyi Yang,
  • Xiang Wang,
  • Chuandong Bai and
  • Fang Wen

24 August 2025

In recent years, the application of eye-tracking technology in urban studies has garnered increasing attention from researchers across various disciplines. This study aims to provide a comprehensive review of the current applications of eye-tracking...

  • Article
  • Open Access
3 Citations
3,732 Views
22 Pages

Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with arc...

  • Article
  • Open Access
8 Citations
2,254 Views
27 Pages

17 May 2024

Rural landscapes serve as important platforms to determine the landscape characteristics (LCs) of rural areas, demonstrating the landscape characteristics specific to certain regions to the public. However, the development trend of urban and rural ar...

  • Communication
  • Open Access
8 Citations
3,273 Views
10 Pages

1 August 2024

Visual quality and impact assessments have historically relied on experts to formally evaluate the visual properties of a landscape. In contrast, environmental psychologists have studied subjective landscape preferences using ratings and surveys. The...

  • Article
  • Open Access
5 Citations
5,533 Views
15 Pages

Image Stabilization in Central Vision Loss: The Horizontal Vestibulo-Ocular Reflex

  • Esther G. González,
  • Runjie Shi,
  • Luminita Tarita-Nistor,
  • Efrem D. Mandelcorn,
  • Mark S. Mandelcorn and
  • Martin J. Steinbach

13 April 2018

For patients with central vision loss and controls with normal vision, we examined the horizontal vestibulo-ocular reflex (VOR) in complete darkness and in the light when enhanced by vision (VVOR). We expected that the visual-vestibular interaction d...

  • Article
  • Open Access
357 Views
18 Pages

Wardrobe fronts form a major visual element in bedroom interiors, yet material selection for their colors and textures often relies on intuition rather than evidence. This study develops a data-driven framework that links gaze behavior and affective...

  • Article
  • Open Access
3,315 Views
12 Pages

12 April 2022

Subjective preferences for visual qualities of shapes and fonts have been separately reported. Such preferences are often similarly attributed to factors such as aesthetic impressions, attributed meaning from the visual properties, or processing flue...

  • Review
  • Open Access
73 Citations
8,506 Views
14 Pages

18 April 2017

Research on a growing number of vertebrate species has shown that the left and right sides of the brain process information in different ways and that lateralized brain function is expressed in both specific and broad aspects of behaviour. This paper...

  • Article
  • Open Access
1 Citations
3,307 Views
20 Pages

22 August 2024

Background: The experimental evaluation of young children’s socio-emotional abilities is limited by the lack of existing specific measures to assess this population and by the relative difficulty for researchers to adapt measures designed for t...

  • Article
  • Open Access
1 Citations
4,370 Views
9 Pages

How Ecology Could Affect Cerebral Lateralization for Explorative Behaviour in Lizards

  • Beatrice Bonati,
  • Caterina Quaresmini,
  • Gionata Stancher and
  • Valeria Anna Sovrano

5 August 2017

As recent studies have shown a left-eye preference during exploration in Podarcis muralis, which could be strictly related to its territoriality, we tested the same behaviour in a similar species, but one living in different habitats and showing a di...

  • Article
  • Open Access
3 Citations
7,536 Views
10 Pages

The Impact of Flexographic and Digital Printing of Fruit Drinks on Consumer Attention at the Point of Sale

  • Rupert Andrew Hurley,
  • Julie Christine Rice,
  • David Cottrell and
  • Drew Felty

24 July 2015

Package labels play a critical role in communicating product benefits to consumers. On a package, labels are used to provide useful information about the product as well branding for the company. Labels need to not only be eye catching to the consume...

  • Article
  • Open Access
1 Citations
1,294 Views
21 Pages

Visual Quality Evaluation of Historic and Cultural City Landscapes: A Case Study of the Tai’erzhuang Ancient City

  • Pengfei Du,
  • Xinbei Man,
  • Yanbo Wang,
  • Yanfen Wang,
  • Hanyue Li,
  • Chenghan Yin,
  • Zimin Lin and
  • Junxi Fan

18 June 2025

As a World Cultural Heritage site, the Beijing–Hangzhou Grand Canal is lined with historic and cultural cities that bear abundant historical and cultural connotations. It is of vital importance to address the issues of landscape homogenization,...

  • Review
  • Open Access
19 Citations
5,801 Views
12 Pages

Ascidians are marine sessile chordates that comprise one of the major benthic animal groups in marine ecosystems. They sometimes cause biofouling problems on artificial structures underwater, and non-indigenous, invasive ascidian species can potentia...

  • Article
  • Open Access
13 Citations
12,784 Views
19 Pages

27 December 2021

In recent years, our environment has become more invasive and stimulating than ever. People must choose carefully what to look for in their over-stimulated daily lives. One way to attract visual attention, which may even interrupt the cognitive task...

  • Article
  • Open Access
20 Citations
847 Views
22 Pages

There is a discrepancy between professional subtitling guidelines and how they are implemented in real life. One example of such discrepancy are line breaks: the way the text is divided between the two lines in a subtitl...

  • Article
  • Open Access
4 Citations
2,934 Views
18 Pages

31 August 2024

Garden buildings not only enhance the aesthetics of gardens but also affect the visual and psychological experience of visitors. However, existing studies lack a systematic analysis of the shape types and combination patterns of buildings, which indi...

  • Article
  • Open Access
8 Citations
4,314 Views
17 Pages

14 July 2023

As a highly used form of architecture, public facilities are closely related to people’s daily lives. The aesthetic level of their design greatly affects the quality of people’s lives and interactions, as well as the appearance of the who...

  • Article
  • Open Access
18 Citations
8,385 Views
16 Pages

In the Eye of the Beholder: Owner Preferences for Variations in Cats’ Appearances with Specific Focus on Skull Morphology

  • Mark J. Farnworth,
  • Rowena M. A. Packer,
  • Lorena Sordo,
  • Ruoning Chen,
  • Sarah M. A. Caney and
  • Danièlle A. Gunn-Moore

20 February 2018

Changes in the popularity of cat breeds are largely driven by human perceptions of, and selection for, phenotypic traits including skull morphology. The popularity of breeds with altered skull shapes appears to be increasing, and owner preferences ar...

  • Article
  • Open Access
3 Citations
2,458 Views
28 Pages

16 November 2024

Urban forest parks offer valuable spaces for walking activities that benefit both physical and mental health. However, trails in current park designs are often underutilised, and the scene layout does not fully meet the preferences of walkers. Theref...

  • Article
  • Open Access
626 Views
23 Pages

1 January 2026

Sacred heritage landscapes face significant challenges in engaging Generation Z tourists. To understand their visual processing and emotional responses, this study grounded in Cognitive Appraisal Theory (CAT), employed a mixed-methods approach with C...

  • Article
  • Open Access
26 Citations
4,010 Views
22 Pages

Visual Behaviour and Cognitive Preferences of Users for Constituent Elements in Forest Landscape Spaces

  • Sitong Zhou,
  • Yu Gao,
  • Zhi Zhang,
  • Weikang Zhang,
  • Huan Meng and
  • Tong Zhang

2 January 2022

Background: Elements of forest landscape spaces are important media through which landscape information is conveyed. Therefore, it is very important for designers and managers of forests to explore the relationship among visual behaviour, landscape p...

  • Article
  • Open Access
7 Citations
2,475 Views
28 Pages

At present, expert scoring is mainly used to evaluate the air combat control ability, which is not accurate enough to effectively achieve the desired effect. In order to evaluate air battle managers’ air combat control ability more scientifical...

  • Article
  • Open Access
5 Citations
3,552 Views
9 Pages

Changes in Fixation Stability with Time during Binocular and Monocular Viewing in Maculopathy

  • Saba Samet,
  • Esther G. González,
  • Mark S. Mandelcorn,
  • Michael H. Brent and
  • Luminita Tarita-Nistor

23 October 2018

The purpose of this study was to examine changes in fixation stability over time during binocular and monocular viewing in patients with age-related macular degeneration (AMD). Seventeen patients with AMD and 17 controls were enrolled. Using an EyeLi...

  • Article
  • Open Access
11 Citations
7,663 Views
23 Pages

Landscape Disturbance Gradients: The Importance of the Type of Scene When Evaluating Landscape Preferences and Perceptions

  • Adison Altamirano,
  • Carolina Gonzalez-Suhr,
  • Caroline Marien,
  • Germán Catalán,
  • Alejandro Miranda,
  • Marco Prado,
  • Laurent Tits,
  • Lorena Vieli and
  • Paula Meli

1 September 2020

Understanding of people’s landscape preferences is important for decision-making about land planning, particularly in the disturbance patterns that usually occur in rural-urban gradients. However, the use of different types of images concerning...

  • Systematic Review
  • Open Access
2 Citations
2,306 Views
19 Pages

24 April 2025

This study investigated the integration of eye tracking technologies in recommender systems, focusing on their potential to enhance personalization, accuracy, and user engagement. Eye tracking metrics, including fixation duration and gaze patterns, p...

  • Article
  • Open Access
1,642 Views
10 Pages

18 April 2025

Background/Objectives: Long-acting (extended) diquafosol ophthalmic solution 3% (DQSLX) is administered less frequently (three times daily) than diquafosol ophthalmic solution (DQS) (six times daily). However, some patients do not prefer DQSLX becaus...

  • Article
  • Open Access
10 Citations
4,595 Views
37 Pages

Infant Eye Gaze While Viewing Dynamic Faces

  • Lisa M. Oakes,
  • Michaela C. DeBolt,
  • Aaron G. Beckner,
  • Annika T. Voss and
  • Lisa M. Cantrell

12 February 2021

Research using eye tracking methods has revealed that when viewing faces, between 6 to 10 months of age, infants begin to shift visual attention from the eye region to the mouth region. Moreover, this shift varies with stimulus characteristics and in...

  • Article
  • Open Access
4 Citations
4,883 Views
19 Pages

Recognizing and Looking at Masked Emotional Faces in Alexithymia

  • Marla Fuchs,
  • Anette Kersting,
  • Thomas Suslow and
  • Charlott Maria Bodenschatz

18 April 2024

Alexithymia is a clinically relevant personality construct characterized by difficulties identifying and communicating one’s emotions and externally oriented thinking. Alexithymia has been found to be related to poor emotion decoding and dimini...

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