209 Results Found

This article aims to present a bibliometric analysis regarding social media platforms and User-Generated Content (UGC) in hospitality. One hundred fifty-one peer-reviewed articles were analyzed using Webster’s and Watson’s (2002) methodol...

In this study, the concept of online food purchasing is explored where consumers are not required to visit markets to purchase their foods, especially during the COVID-19 pandemic. Thus, the purpose of this study is to investigate the relationship be...

Digital transformation is essential to financial sustainable development. Since the beginning of 2020, the whole world has been under the influence of the COVID-19 pandemic, which has accelerated the pace of financial digitization. According to the p...

Electronic word of mouth (eWOM) is a powerful form of online communication that strongly influences consumer purchasing behaviour. However, what remains less clear is the combined influence of situational factors versus personality traits when assess...

The purpose of this study is to examine the determinants of customers’ intention to engage in online group buying, which involves electronic word of mouth, information searching, trust in the vendor, trust in the product, monetary value, hedonic valu...

This study explored how fans’ perceptions of sponsor participation in environmental, social, and governance (ESG) activities influence attitudes toward the sponsor, sponsor image, electronic word of mouth (eWOM), and purchase intentions. Limite...

Although social presence plays an essential role under general conditions, its role becomes significant for societal protection during the quarantine period in epidemic outbreak. In this study, we attempted to identify the role of E-government and CO...

University or college is a challenging reality leading to a sometimes elusive career path. By consulting social media and review websites, students have more alternatives to consider in their choice determination. This study develops a multifaceted m...

Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized. One of the maj...

In this paper, we study the relationship between electronic word of mouth (e-WOM), brand perceptions, and consumer purchase intentions in the Saudi hospitality market via an extensive questionnaire design using a five-point Likert scale. A total of 4...

Short videos have been increasingly prevalent around the globe and have become an important channel for users to share product and service information and for marketers to attract potential customers. However, rarely have studies empirically examined...

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to investigate why people reject or adopt new technologies like mobile commerce or e-learning. However, several studies have found weaknesses in TAM’s ability...

With the rapid development of digital networks and communication technologies, traditional word-of-mouth (WOM) has transformed into electronic word-of-mouth (eWOM), which plays a pivotal role in improving the management and service quality of ancient...

This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the relatio...

Fitness apparel companies target consumers with easy access to social media (e.g., Facebook, Instagram, and Pinterest). However, fitness apparel companies have struggled to incorporate social interactivity into their marketing strategies due to a lac...

Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Ther...

Social network sites (SNSs) have attracted millions of users who interact with each other and with companies. However, few studies have examined the impact of knowledge sharing through electronic word of mouth (eWOM) in the context of SNSs. This pape...

Background: Counterfeit governance in e-commerce platforms is a real-world problem characterized by strategic interdependence, information asymmetry and dynamic feedback among platforms, merchants and consumers. Linear or single-actor regulatory appr...

Drawing on experience–satisfaction–loyalty, this study models how specific digital retail interface attributes translate into behavioural outcomes. Survey data from Portuguese online shoppers were analysed with PLS-SEM to test a formative...

The aim of this study is to identify the factors affecting the credibility of electronic word-of-mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical model providing both theoretical understandings and practical implic...

Recent research reflects the assessment of customer satisfaction from different perspectives, an important aspect in all sectors that must be expressed in measurable parameters of organization performance. By reviewing the literature, we noticed the...

This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained...

Nowadays, an increasing number of consumers are demanding more information and more direct contact with food producers in order to avoid the various intermediaries in the supply chain, thus improving food traceability and price transfer. This has led...

Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is i...

Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to...

This study analyzed the relationships between utilitarian value, hedonic value, intention to use an airline’s social networking service (SNS) hashtag, electronic word of mouth (eWOM), and brand loyalty. A research survey consisting of 220 sampl...

Prompted by the severe effects of the COVID-19 pandemic on Taiwan’s cruise industry, this research aims to explore the potential role of corporate social responsibility (CSR), relationship quality (RQ), and perceived value (PV) in reviving crui...

The social engagement of eWOM (electronic word-of-mouth) can reduce the threat of adverse selection in e-commerce. As studies that examine the social influence of eWOM are rare, the present work suggests the moderating effect of review or reviewer he...

Many previous studies have shown that the volume or valence of electronic word of mouth (eWOM) has a sustainable and significant impact on box office performance. Traditional studies used quantitative data, such as ratings, to measure eWOM. However,...

Servicescape, the physical and social environment of a service setting, is a critical strategic tool for creating competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying psych...

Online consumer reviews provide an important source of information for automobile purchase decisions, yet relatively little is known about the informational value of cumulative electronic word-of-mouth (eWOM) ratings that reflect long-term online rep...

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opini...

Modern businesses in the present digital age are facing different challenges for survival and growth due to the stiff competitive environment that prevails almost in every sector. Technology, especially digital technology, has changed the way of doin...

Internet-based platforms are competing fiercely in the Chinese market by fostering an omni-channel shopping ecosystem. Companies have grouped under two giants, Alibaba and Tencent, leading to one-to-many competition dynamics in the Chinese market. In...

In interactive digital commerce environments, negative electronic word-of-mouth (NeWOM)—particularly negative online reviews—profoundly shapes consumer perceptions and brand relationships. Yet, the underlying mechanisms through which NeWO...

In the rapid development of the information technology age, many travelers search for travel articles through the Internet. These travel articles include the experience and knowledge of traveler, which can be used as a reference for tourism planning...

Understanding what drives sustainable consumer behavior is crucial for effective green marketing strategies. We set out to explore the mechanisms explaining the relationships between environmental attitudes, perceived environmental knowledge, and gre...

The purpose of this study is to investigate the role of negative electronic word-of-mouth (N-eWOM) messages on attitudes, subjective norms, perceived behavior control (PBC), and the intention to purchase sustainable dairy products. This study also in...

Social networks have emerged as a powerful tool for communication and marketing, enabling two-way user participation and fostering a conducive environment for electronic word of mouth (eWOM). This study examines how social influence, eWOM engagement,...

As one of the latest revolutions in networking technology, social networks allow users to keep connected and exchange information. Driven by the rapid wireless technology development and diffusion of mobile devices, social networks experienced a trem...

The aims of this study are to examine the effect of crowdsourced employer ratings and employee recommendations of an employer as an employer of choice, to examine which employer ratings that represent different employee value propositions can predict...

When studying the impact of online reviews on product sales, previous scholars have usually assumed that every review for a product has the same probability of being viewed by consumers. However, decision-making and information processing theories un...

Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A str...

Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factor...

In this paper, we study the online consumer review generation process by analyzing 37.12 million online reviews across nineteen product categories obtained from Amazon.com. This study revealed that the discrepancy between ratings by others and consum...

With the high impetus in global digitization, online shopping (OS) is anticipated to increase further in the near future. Contrary to this anticipation, however, recent studies have emphasized a certain amount of drop in a considerable number of onli...

This paper aims to establish the link between tourists’ perceptions on cultural offers and their overall satisfaction, and explore the implication of this link for sustainable tourist destination management. Assessing online customers’ reviews, this...

Helpful online reviews could be utilized to create sustainable marketing strategies in the restaurant industry, which contributes to national sustainable economic development. This study, the main aspects (including food/taste, experience, location,...

Casinos contribute huge sums of tax revenues to local government, and influence the local economy greatly. Customer satisfaction of casino hotels is a key factor that affects overnight customers, when evaluating the casino as a whole. To find out the...

Each year, final year high school students choose the university that they would prefer to attend. Past studies have found that family, friends, course availability, university reputation, distances from home, and job prospects were factors affecting...