The Evolution of Consumer Behavior in the Sustainable Business: Evidence from COVID-19

Dear Colleagues, 

The COVID-19 pandemic has fundamentally changed the world as we know it. For example, consumer attitudes, behaviors, and purchasing patterns are changing and many of these new trends will remain after the COVID-19 pandemic. As a consequence, new consumer behaviors will transform the B2B and B2C industry’s future.

This Sustainability Topical Collection on the evolution of consumer behavior in the sustainable business, considering a post-COVID-19 context and challenges, will accept (but is not limited to) articles on the following topics:

• Rising untact behavior during the pandemic
• Changing social practices during the pandemic
• Changing purchasing patterns during the pandemic
• Cycle of customer satisfaction during the pandemic
• Impact on and shifts in customer reviews during the pandemic
• Global comparative evidence during the pandemic

We also welcome contributions towards the following overarching questions.

1. What are examples of the evolution of consumer behavior in global business due to COVID-19? How powerful is this ongoing evolution?
2. What can be done to facilitate psychologically and practically just consumer behavior in global business in the post-COVID-19 era?
3. What can we learn from the past to inform future consumer behavior in global business?
4. What different cycles of customer satisfaction have been developed in global business that can be applied to the evolution of customer satisfaction to evaluate offline and online local marketplaces during pandemic?
5. What methodological approaches are best suited for studying and understanding the evolution of consumer behavior from a sustainable perspective?

Prof. Dr. Hong-Youl Ha
Collection Editor

Manuscript Submission Information

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